Carl Fritscher

Strategy Director

Carl helps the Client Service team bring Hiebing’s best target-centric thinking forward on behalf of our clients. His fresh perspective and penchant for doing his homework has helped build flair4all.com and stretch AnchorBank, American Family Insurance and Kinetico into successful new territory. Carl is also an innovator at Hiebing—he’s been instrumental in the development of our Flash Mob ideation technique and the refinement of our Touchpoint planning process. Before he joined Hiebing in 2005, Carl was a senior partner at Ogilvy & Mather where he led work for the Miller Brewing Company, the Greater Chicago Food Depository and Sears, including Sears flagship brands: Craftsman, Kenmore and DieHard. Carl is a two-time winner of the David Ogilvy Award presented annually to the North American account that best combines strategy, creative and results. Prior to joining Ogilvy, Carl was at DMB&B, where he cut his teeth on brands like Pampers and Burger King. Active in Wisconsin Boxer Rescue, Carl and his wife Kate share their home with a hoard of dogs and spend most of their spare time on “walkies” and vacuuming.