Ann Dencker

Director of Insight and Strategic Research

With spot-on intuition and collaborative style, Ann just gets target markets. Her extensive background includes guiding brands such as Oscar Mayer, Kraft, Lunchables, Boca, Rayovac and Remington. For the past decade, she’s served on the External Advisory Board for the A.C. Nielsen Center at University of Wisconsin–Madison to enhance research knowledge and shape the curriculum for future professionals. Ann also serves on the Client Advisory Board for Iconoculture, a leading provider of cultural trend information. Ann’s experience includes teaching at the UW-Madison School of Journalism and launching her own consulting business in the food, spirits and lawn and garden categories. At Hiebing, Ann advances our research methods to ensure we use the most powerful tools to uncover the most powerful truths that influence and drive. When Ann isn’t busy being the voice of the consumer, she can be found relaxing on Lake Wisconsin or minding her perennial garden.