About Us - Why Hiebing?

Our charge is to find, design and deliver the most powerful interactions between consumers and our clients’ brands, wherever they may exist. And it is this relentless combination of target-market-led and holistic thinking that truly sets us apart.

We begin everything—Every. Single. Thing.—with a keen focus on the target market and the cartwheeling curiosity of a bright-eyed first grader. Only by deeply understanding the target can we help your brand make an honest and lasting emotional bond that translates into dynamic, sustainable growth. Only by being unabashedly curious do we get to the truth of what really matters for the target, and how your brand can satisfy them like none other.

You’ll find that we work hard, and that our labor yields both smart and original answers that shift attitudes and drive sales. We’re built upon responsiveness, collaboration and commitment. And we do all this without the ego and expense of the usual suspects in New York or Chicago.

You’ll find no “A” or “B” teams here, just folks ready to serve and always accessible. Our expertise spans the continuum of marketing needs: brand strategy, insight research, message strategy, media, interactive technology, touchpoint planning, advertising, public relations and social media. We have—and know how to use effectively—all the tools in the toolkit.

Regardless of whether you’re a Fortune 500 multinational or an area nonprofit, we approach every relationship both as a learner and a leader. And you can count on us to bring the heat each and every time.

THE DOWN-LOW

  • Founded in 1981
  • Employee-owned, so we’re not beholden to anyone
  • 50+ employees, $50+ million in capitalized billings
  • Located in one of the nation’s top-rated places to work and live

The Tenets of Our Approach are Really Quite Simple:


It starts and ends with the target.


You must make an emotional connection.

Devotion cannot be forced, but earned through compelling storytelling.


Speak when
and where your story will be welcomed.


And if it isn’t getting results, it’s wasting time and money.

Our work filterized.
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