5.22..13
Word of mouth or “social proof” has been a tried and true marketing tactic for years. Check out how it’s being used in the digital age.
Building “Word of Mouth” in the Digital Age
Blog
Building “Word of Mouth” in the Digital Age - Blog
5.2.13 Nielsen is adapting its viewer definitions along with the changing ways Americans watch television programming.
Redefining the TV Household
Blog
Redefining the TV Household - Blog
3.26.13
Amazon.com’s shift to dynamic pricing has left me with a feeling of buyer beware.
Trusting Amazon?
Brand Strategy
Blog
Consumer Behavior
Trusting Amazon? - Brand Strategy - Blog, Consumer Behavior
3.18.13
Apparently men have gotten off the couch.
Men bring home the bacon (really, we do!)
Blog
Men bring home the bacon (really, we do!) - Blog
3.6.13
If your brand’s identity or personality is defined as a famous person, you’re risking a lot of confusion.    
Is Your Brand Identity a Celeb? Uh-Oh.
Blog
Is Your Brand Identity a Celeb? Uh-Oh. - Blog
2.4.13
So what were the trends in this year’s batch of Super Bowl spots?
Bigger Than Television
Blog
Bigger Than Television - Blog
1.23.13
Social ROI has presented marketers everywhere with one stubborn riddle to solve for.
The Art & Science of Social ROI
Blog
The Art & Science of Social ROI - Blog
1.3.13
First things first: Providing killer day-to-day content is no longer enough within social media.
Five Tips for Making Your Social Media Promotions Sizzle
Blog
Five Tips for Making Your Social Media Promotions Sizzle - Blog
12.4.12
As marketers, it’s crucial to understand which words create an effective brand or product name.
9 Nuances of Naming
Blog
9 Nuances of Naming - Blog
11.5.12
Don’t stoop to implying things about other brands, especially without anything backing up your superiority.
Clearly Store Brands Are Freaking Out Marketers
Blog
Clearly Store Brands Are Freaking Out Marketers - Blog
10.22.12
If you’re targeting a content-hungry, professional audience, SlideShare must not be overlooked.
6 Ways SlideShare Can Help You Better Reach Your Audience
Blog
6 Ways SlideShare Can Help You Better Reach Your Audience - Blog
9.20.12
Contrary to what you might believe, radio is a medium not to be ignored. 
Fact or Fiction: Three Radio Myths Debunked!
Blog
Fact or Fiction: Three Radio Myths Debunked! - Blog
7.26.12
Google recently announced a new set of reports, currently in beta, called Mobile App Analytics.
You’ve built an app… now what?
Blog
You’ve built an app… now what? - Blog
7.3.12
Brands have an amazing array of targeting capabilities today, but overuse of retargeting is just a turnoff.
Please Don’t Stalk Me
Blog
Please Don’t Stalk Me - Blog
5.1.12
No one expected growth in a group of people deciding to opt out of a technology.
The Emergence of Cord-Cutters
Blog
The Emergence of Cord-Cutters - Blog
3.20.12
Are Club Stores and E-retailers Decimating Our Life Stories?
Honey, I Bought Your Engagement Ring at Costco
Blog
Honey, I Bought Your Engagement Ring at Costco - Blog
3.6.12
Facebook marketers may be able to prove ROE, but engagement isn’t effectively measured.
The Problem with Facebook Insights
Blog
The Problem with Facebook Insights - Blog
2.16.12
Lately, we’ve seen a spate of spots using other brands to make their point.
Co-branding: Like any tool, use it wisely.
Blog
Co-branding: Like any tool, use it wisely. - Blog
2.6.12
Production values were on full display but groundbreaking ideas took the back seat at the big game.
2012 Super Bowl Ads. The Year of the Big Fancy Nothing.
Blog
2012 Super Bowl Ads. The Year of the Big Fancy Nothing. - Blog
1.3.12
Brands whose success relies heavily upon search need to have a Google+ presence.
Google+ is Worth a Look, Maybe More
Blog
Social Media
Google+ is Worth a Look, Maybe More - Blog - Social Media
12.9.11
When marketing a passion brand, stay in stride with your target.
Marketers Beware: Transitioning to a Permission Economy
Blog
Marketers Beware: Transitioning to a Permission Economy - Blog
12.6.11
Danger, Will Robinson!
Better Make Sure Your Brand Doesn’t Need CPR
Brand Strategy
Better Make Sure Your Brand Doesn’t Need CPR - Brand Strategy
10.11.11
Blogging: Share ideas, spark a conversation
Your Comments Welcome!
Blog
Social Media
Your Comments Welcome! - Blog - Social Media
9.21.11  
Et tu, WSJ?
An Ironic and True Business Tale
Blog
Customer Service
An Ironic and True Business Tale - Blog - Customer Service
8.23.11
Sometimes we just have to acknowledge the surreal-ness  of our jobs
What the h#!* is a mnemonic?
Blog
What the h#!* is a mnemonic? - Blog
7.31.11
What will the future leaders of our companies and our country look like when Millennials come of age?
Millennials as Future Leaders? Hmm… Good Question
Blog
Millennials as Future Leaders? Hmm… Good Question - Blog
6.29.11
TV is still the best place for your video commercial.
Why Doesn’t TV Just Die Already?
Blog
Why Doesn’t TV Just Die Already? - Blog
6.20.11
Don’t make it hard.
Every Interaction Counts
Blog
Every Interaction Counts - Blog
6.10.11
Using our powers of observation every day.
Reading into Reading
Blog
Reading into Reading - Blog
5.11.11
Analog has its place. It’s a niche, but it’s a place.
Three Cheers for Physicality
Blog
Three Cheers for Physicality - Blog
3.21.11
The importance of being prepared to communicate during a crisis.
WINNING with Tiger Blood: The Report Card
Blog
WINNING with Tiger Blood: The Report Card - Blog
3.4.11
The value of staying attuned.
The Speed of Life
Blog
The Speed of Life - Blog
2.9.11
Attitudes and behaviors are not always consistent.
Thinking Isn’t Always Doing
Blog
Consumer Behavior
Thinking Isn’t Always Doing - Blog - Consumer Behavior
1.7.11
A subtle evolution makes a big difference.
The Starbucks Siren Gets a Facelift
Blog
The Starbucks Siren Gets a Facelift - Blog
1.5.10
Banish the boring packaging, bring on the sensory experience.
Reflections on a Cardboard Box
Blog
Reflections on a Cardboard Box - Blog
12.30.10
Get into action in the new year.
A Tasty Thought from Dove
Blog
A Tasty Thought from Dove - Blog
12.10.10
Weighing privacy and those special offers.
To Be Or Not To Be (Tracked, That Is)
Blog
To Be Or Not To Be (Tracked, That Is) - Blog
11.8.10
More than you might realize.
What’s in a Name?
Blog
What’s in a Name? - Blog
10.28.10
When consumers go feral.
It’s Your Fault
Blog
It’s Your Fault - Blog
10.14.10
The power of simplicity.
More Utility, More Mobility: Why the iPad’s Taking Off
Blog
More Utility, More Mobility: Why the iPad’s Taking Off - Blog
10.7.10
It’s the practice of regular idea creation that’s key.
Practice Is Its Own Perfection
Blog
Practice Is Its Own Perfection - Blog
9.29.10
Staying relevant requires changing with the times and keeping your eye on the consumer.
Changing With the Times
Blog
Changing With the Times - Blog
9.22.10
Try playing and see what happens.
Play For All It’s Worth
Blog
Play For All It’s Worth - Blog
9.21.10
At Hiebing, people and ideas flourish.
Hiebing: Cultivating Creativity and Camaraderie
Blog
Hiebing: Cultivating Creativity and Camaraderie - Blog
9.15.10
When “that’s good” isn’t good enough.
Don’t Tell Me You’re Fine
Blog
Don’t Tell Me You’re Fine - Blog
9.3.10
For social media, the skills we learned growing up still apply.
New Friends, Same Old Rules
Blog
New Friends, Same Old Rules - Blog
8.20.10
When $25 doesn’t deserve $5.
Tipping: The Way to Overpay for the Overpriced?
Blog
Tipping: The Way to Overpay for the Overpriced? - Blog
8.18.10
Don’t let anything get in the way of your message.
A Simple Reminder to Keep it Simple
Blog
A Simple Reminder to Keep it Simple - Blog
8.12.10
Oregon Chai: A brand with a soul.
Bringing Happiness to You and Me
Blog
Bringing Happiness to You and Me - Blog
7.7.10
Staying in sync with consumer trends is more critical than ever.
Keeping Up with Your Consumer
Blog
Target Market
Keeping Up with Your Consumer - Blog - Target Market
6.21.10
How far can a brand be stretched and still be relevant?
Zhu Zhu Pets Epic Battle
Blog
Target Market
Zhu Zhu Pets Epic Battle - Blog - Target Market
6.16.10
Package designers, meet kitchens.
Where Oh Where Did My Product Go
Blog
Consumer Behavior
Where Oh Where Did My Product Go - Blog - Consumer Behavior
6.10.10
WARNING: Self-reflection ahead.
Who Are You? A Fun Exercise in Self-Exploration
Blog
Who Are You? A Fun Exercise in Self-Exploration - Blog
6.8.10
It’s not always clear who is being targeted.
Wanted: A Target Market
Blog
Target Market
Wanted: A Target Market - Blog - Target Market
5.10.10
Four cool things.
Four Cool Things
Blog
Communications
Consumer Behavior
Four Cool Things - Blog - Communications, Consumer Behavior
4.16.10
Wouldn’t we all benefit from working on our listening skills?
The Art of Listening
Blog
The Art of Listening - Blog
4.15.10
Love’em or hate’em, Bob Garfield called it as he saw it.
We’ll miss you. Kind of.
Blog
Communications
We’ll miss you. Kind of. - Blog - Communications
4.9.10
Answers to 5 of your burning questions about the iPad.
5 Questions and Answers About the iPad
Blog
5 Questions and Answers About the iPad - Blog
3.31.10
Technology Change Begets Technology Change Begets…
A Little Change Here, A Big Change There
Blog
A Little Change Here, A Big Change There - Blog
03.23.10
Are we adding to the noise or bringing true expertise to our category?
Have you seen an expert lately?
Blog
Have you seen an expert lately? - Blog
3.1.10
Ultimately, the consumer will decide what happens to the emerging digital media platforms.
The future is bright. And shiny, too.
Blog
The future is bright. And shiny, too. - Blog
2.28.10
“Don’t bore the public with mysterious designs,” Noorda said.
Remembering Bob Noorda
Design
Identity
Remembering Bob Noorda - Design - Identity
2.19.10
Watching famous people apologize is a national sport.
The Art of Communicating an Apology
Public Relations
Blog
The Art of Communicating an Apology - Public Relations - Blog
2.17.10
Actual value? Or, perceived value? Which is more important?
The Power of Perception
Blog
Communications
The Power of Perception - Blog - Communications
1.14.10
I will be less loyal. And they’re not even asking me why.
The Hilton is Divorcing Me
Blog
Target Market
The Hilton is Divorcing Me - Blog - Target Market
1.13.10
If we get bombarded with too much information, we filter it out.
The Dark Side of “Filtering”
Blog
Target Market
The Dark Side of “Filtering” - Blog - Target Market
11.30.09
Periodically review old assumptions.
Sometimes It’s the Obvious That Gets Overlooked
Interactive
Sometimes It’s the Obvious That Gets Overlooked - Interactive
11.25.09
Target market relevant or creatively differentiated: Can you have both?
Ah, the Delicate Balance of Creative Tension
Blog
Ah, the Delicate Balance of Creative Tension - Blog
11.19.09 Department stores are soulless holding cells for retail brands.
The Death of The Department Store
Blog
Communications
The Death of The Department Store - Blog - Communications
11.16.09
Why try to target the average consumer when she no longer exists?
The Average Consumer has Disappeared
Blog
The Average Consumer has Disappeared - Blog
11.10.09
No other phase is more crucial in determining the ultimate success for a project than the discovery phase.
The Importance of Discovery
Interactive
Blog
The Importance of Discovery - Interactive - Blog
11.5.09
It’s no longer about your site being a destination for consumers. It’s about content.
Content Is the New Currency
Blog
Trends
Content Is the New Currency - Blog - Trends
11.4.09
We’ve become a generation of people who don’t remember when you actually had to sit at a computer to use the internet
It’s Not Your Father’s Internet
Blog
Trends
It’s Not Your Father’s Internet - Blog - Trends
11.3.09
Welcome to Hiebing’s new blog. New site = new blog.
Welcome to the Hiebing Blog
Blog
Welcome to the Hiebing Blog - Blog