Learn something new every day. Your competition sure as heck is.

We love to share our thinking, consider new viewpoints, and keep making our work and ourselves better. Growing knowledge is an organic, day-to-day process. Below are some ideas—as they come to us—we’d like to share with you.

2.28.10
“Don’t bore the public with mysterious designs,” Noorda said.

Remembering Bob Noorda

Design
Identity

3.1.10
Ultimately, the consumer will decide what happens to the emerging digital media platforms.

The future is bright. And shiny, too.

Blog

2.19.10
Watching famous people apologize is a national sport.

The Art of Communicating an Apology

Public Relations
Blog

2.17.10
Actual value? Or, perceived value? Which is more important?

The Power of Perception

Blog
Communications

1.14.10
I will be less loyal. And they’re not even asking me why.

The Hilton is Divorcing Me

Blog
Target Market

1.13.10
If we get bombarded with too much information, we filter it out.

The Dark Side of “Filtering”

Blog
Target Market

1.13.10
Don’t hit your target over the head.

Have You Hugged Your Target’s Amygdala Today?

Blog

11.30.09
Periodically review old assumptions.

Sometimes It’s the Obvious That Gets Overlooked

Interactive

11.25.09
Target market relevant or creatively differentiated: Can you have both?

Ah, the Delicate Balance of Creative Tension

Blog

11.19.09 Collaboration doesn’t mean handing the responsibility off.

Restore Honor To Groupthink

Blog
Communications

11.19.09 Department stores are soulless holding cells for retail brands.

The Death of The Department Store

Blog
Communications

11.16.09
Why try to target the average consumer when she no longer exists?

The Average Consumer has Disappeared

Blog

11.10.09
No other phase is more crucial in determining the ultimate success for a project than the discovery phase.

The Importance of Discovery

Interactive
Blog

11.5.09
It’s no longer about your site being a destination for consumers. It’s about content.

Content Is the New Currency

Blog
Trends

11.4.09
We’ve become a generation of people who don’t remember when you actually had to sit at a computer to use the internet

It’s Not Your Father’s Internet

Blog
Trends

11.3.09
Welcome to Hiebing’s new blog. New site = new blog.

Welcome to the Hiebing Blog

Blog