Learn something new every day. Your competition sure as heck is.

We love to share our thinking, consider new viewpoints, and keep making our work and ourselves better. Growing knowledge is an organic, day-to-day process. Below are some ideas—as they come to us—we’d like to share with you.

2.28.10
“Don’t bore the public with mysterious designs,” Noorda said.

Remembering Bob Noorda

Design
Identity

Remembering Bob Noorda - Design - Identity

2.19.10
Watching famous people apologize is a national sport.

The Art of Communicating an Apology

Public Relations
Blog

The Art of Communicating an Apology - Public Relations - Blog

2.17.10
Actual value? Or, perceived value? Which is more important?

The Power of Perception

Blog
Communications

The Power of Perception - Blog - Communications