Hiebing
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Learn something new every day. Your competition sure as heck is.

We love to share our thinking, consider new viewpoints, and keep making our work and ourselves better. Growing knowledge is an organic, day-to-day process. Below are some ideas—as they come to us—we’d like to share with you.

6.21.10
How far can a brand be stretched and still be relevant?
Zhu Zhu Pets Epic Battle
Blog
Target Market
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6.16.10
Package designers, meet kitchens.
Where Oh Where Did My Product Go
Blog
Consumer Behavior
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6.10.10
WARNING: Self-reflection ahead.
Who Are You? A Fun Exercise in Self-Exploration
Blog
Read >>
6.8.10
It’s not always clear who is being targeted.
Wanted: A Target Market
Blog
Target Market
Read >>
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