Chew on This: Elder Gen Z’s Dining and Entertainment Evolution
by HiebingJanuary 31, 2024When we began our proprietary research journey into Elder Gen Z in 2019, these digital natives were on the precipice of making their way onto the world stage. As we begin 2024, this dynamic cohort has not only stepped into today’s cultural landscape – they’re shaping it. Elder Z’s lifestyle began powered by a strong online presence, …
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Top 3 in 2023
by HiebingDecember 20, 20232023 is the year that brought us into uncharted waters with the skyrocket of Generative AI, an increased demand for Phygital strategies – and it even brought us the marketing phenomenon known as Barbenheimer. In a world that never stands still, here are the top 3 topics that remained top of mind in 2023. In …
Generative AI: The Ultimate Yes, And in Writing
by HiebingOctober 30, 2023Not only is the term “Yes, And” a pillar of improvisational genius and one of our agency’s founding principles, it’s also inspiration to build great prompts to make the most of generative AI. While generative AI is a tool to make life easier for marketers of every kind, the output is still only as good …
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Marketing Magic: Barbenheimer’s Playbook
by HiebingAugust 17, 2023Unless you’ve been living under a rock, you know that two highly anticipated summer movies, Barbie and Oppenheimer, were released on the same day: July 21, 2023. While the release date may have been coincidental, the strategies behind their marketing campaign was no accident. These films could not be more polar opposite of one another, …
Data-Infused Marketing: The Key to Your Success
by HiebingJanuary 22, 2024Navigating the ever-evolving marketing terrain can feel like one giant Agatha Christie novel – plot twists around every bend. There is a key to unlocking the mysteries behind consumers’ dynamic behaviors, however, that can empower brands and solve the case: data. Like modern-day sleuths, harnessing insights from data can align brand messaging, piece together the strategy …
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Top Marketing Predictions 2024
by HiebingDecember 20, 2023The excitement of a new year elicits pondering the possibilities and challenges that lie ahead. In the ever-evolving realm of marketing, we rely on trends, data and instinct to predict what the next year of marketing holds. With curiosity at the helm of the momentum we create year-round for our clients, our Hiebing experts explored …
Let’s Get Phygital: Building Meaningful Connections On and Offline
by HiebingOctober 13, 2023There is no denying we live in a digital world. In the realm of marketing, digital interactions have become a main source for brands to cultivate a community and build a legion of brand loyalists. Creating points of connection relies on highlighting what your target has in common with your brand – and can foster an …
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A Video Year In Review
by HiebingDecember 28, 2023This isn’t your average recap. It’s a montage of some of our team’s favorite moments of the productions we worked on in 2023. Each frame is a powerhouse, a testament to the “we before me” work we do at Hiebing, everyday.
A Love Letter From Culver’s On Four Wheels
by HiebingOctober 31, 2023The From Wisconsin With Love tour was more than a food truck – it was a love letter on four wheels to loyal guests and an opportunity to create new fans along the way. Guests in 17 cities across 14 different states were able to experience the sights and sounds of Wisconsin’s small-town hospitality that …
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Hiebing Book Club: Data Storytelling
by HiebingAugust 22, 2023In today’s day and age, data surrounds us. It’s necessary to be able to share an insight effectively and inspire action. During this month’s book club, we explored becoming effective communicators by infusing the possibilities of storytelling with data to back it up in “Effective Data Storytelling: How to Drive Change with Data, Narrative and …
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