Once we agree on message strategy, we develop a holistic touchpoint plan deploying paid, owned and earned media. We plan and coordinate owned media, leveraging your assets—content and data—inviting consumers to connect more deeply and on their terms. In other words, the three marketing textbooks we’ve written are still the root structure of our thinking today.

We actively create new earned media opportunities, third-party coverage your brand receives from coordinated media outreach, word of mouth garnered from your brand ambassadors and borrowed credibility initiated on behalf of your brand.

By integrating efforts across all these types of touchpoints, we create compounding effects that push various media to work harder.