Flatt Energy Cola

Integrated Story

Flatt Energy Cola – Integrated Story – Packaging

A little spicy and a lot smooth, Flatt Energy Cola takes a turn from the average energy drink by acknowledging the obvious: Very few people are actually going to go cliff diving or dirt biking. People simply need a boost of sugar, caffeine and vitamin C to overcome the lulls and lags in their day.

Our Flatt package design features the time-tested technique for dominating boredom: doodles. Done with a convivial “elbow in the ribs,” these doodles combine with an electric color palette to relay an intense appreciation for everyday individuality.

Flatt Energy Cola – Integrated Story – Packaging

A little spicy and a lot smooth, Flatt Energy Cola takes a turn from the average energy drink by acknowledging the obvious: Very few people are actually going to go cliff diving or dirt biking. People simply need a boost of sugar, caffeine and vitamin C to overcome the lulls and lags in their day.

Our Flatt package design features the time-tested technique for dominating boredom: doodles. Done with a convivial “elbow in the ribs,” these doodles combine with an electric color palette to relay an intense appreciation for everyday individuality.

Flatt Energy Cola – Integrated Story – Website Design

A name like “Flatt” doesn’t exactly scream energy. So we embraced the irony on a website that educates about the product as much as it engages the user. Sprinkled throughout the freshly doodled design are links, buttons and resources that reinforce the boredom-crushing nature of the Flatt brand.

Flatt Energy Cola – Integrated Story – Print – In-Store Point-of-Sale

To help drive trial of a product with small market share in the already-crowded energy drink category, Flatt needed to stand out in-store. We created an arsenal of POP materials that leverage Flatt’s trademark attitude and honesty while reinforcing the refreshing fact that it’s unlike anything else you’ve encountered.

University of Wisconsin System eCampus

Integrated Story

eCampus Website

University of Wisconsin eCampus – Integrated Story – Virtual Kick-Off Event

To launch the UW System eCampus, we organized a Virtual Kick-Off Event, complete with guest speakers, live tweeting and a virtual ribbon cutting.

University of Wisconsin eCampus – Integrated Story – Interactive

For students thinking of continuing their education online, the prospect can be daunting. There’s also the perception that it isn’t credible. eCampus gets past these obstacles. It presents itself as a sound option with the same degree as a brick and mortar campus. It creates a sense of community too. Getting in touch with an advisor, connecting with peers or previewing an online class is just a click away.

University of Wisconsin eCampus – Integrated Story – Naming

To stand out and feel credible, we needed a name that quickly telegraphed that our experience was real, credible UW education online and on your terms. From this insight, UW System eCampus was born.

Culver’s

Integrated Story

Culver’s Website | Culver’s Facebook

Culver’s – Integrated Story – Television – Real Wisconsin Cheese

The whole idea around “Welcome to Delicious” is to invite consumers into Culver’s true story of goodness. To introduce the Three Cheese ButterBurger, we gave a behind-the-cheese look at the pride and passion for Wisconsin’s finest export.

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Culver’s – Integrated Story – Television – Family Farm Fresh

The quality of Culver’s Fresh Frozen Custard starts with the very best Wisconsin dairy, made from milk produced by some 100 family farms. Here’s one hard-working spot set on turning ice cream lovers into frozen custard cravers.

Culver’s – Integrated Story – Television – 100% Midwest Raised

“What’s a ButterBurger?” Craig Culver has been asked that more times than he probably cares to count. And this spot was our answer, loud and clear: Fresh, never frozen, Midwest beef, cooked to order and served on a lightly buttered toasted bun by Craig himself.

Culver’s – Integrated Story – Television – True Blue Value

While other restaurants try to compete on price, Craig Culver is out there treating his guests to a little something called “True Blue Value.” Here’s a look at just why they do things the way they do at Culver’s.

Culver’s – Integrated Story – Digital – Welcome to Delicious Website

Today’s fluid culture demands fresh content and Culvers.com happily obliges. Flash features regularly refresh the home page and showcase new products and old favorites. Tools on the site are constantly refined to help guests find the information they want intuitively and quickly, including local daily features, soups and the hugely popular Fresh Frozen Custard Flavor of the Day.

Culver’s – Integrated Story – Digital – iPhone and Android Apps

Custom made with our on-the-go guests in mind, Culver’s iPhone and Android apps put the most popular information at their fingertips.  Our apps feature “the Five Day Flavor Forecast” where guests can preview and find where and when their favorite flavors will be served. Flavor notifications even alert guests when their favorite flavors of the day are being scooped up nearby.

Culver’s – Integrated Story – Welcome to Delicious Packaging

Packaging is a natural opportunity to retell and reinforce the “Welcome to Delicious” story as our guests literally hold the brand in their hands.  By highlighting Culver’s unique recipes and its heritage of never cutting corners, our packaging ever reminds guests of the authenticity and craftsmanship behind every meal.

Culver’s – Integrated Story – Welcome to Delicious In-Restaurant POP

With a fresh, genuine tone and manner that focuses on the food, we brought “Welcome to Delicious” to life on the menu board as well. Big food images and authentic language add anticipation and mouth appeal to guests as they order.

Culver’s – Integrated Story – Welcome to Delicious Social Media

Culver’s harnessed the passion of its loyal guest and increased brand awareness through engaging Facebook conversations about the craveable ButterBurger and other menu favorites. Culver’s increased its Facebook fan base by 149% over one year. Fan engagement increased by 500%.

Culver’s – Integrated Story – Who’s Your Mini Social Media

To celebrate the launch of a just-right size of a signature menu offering, the Mini Concrete Mixer, we created a social media campaign that encouraged guests to share photos of their mini-in-spirit. Within three weeks Culver’s fans shared more than 1,500 photos and voted more than 17,000 times. The restaurant’s Facebook page also grew by nearly 10,000 fans. Who doesn’t enjoy a cute kid, puppy or Play-dough sculpture?

Culver’s – Integrated Story – Welcome to Delicious In-Restaurant Flip Deck

Since most guests eat their meals before returning to the counter to order dessert, the Flip Deck and Dessert DVD remind them of the indulgent treats that are the perfect finale for a Culver’s meal.

Oregon Chai

Integrated Story

Oregon Chai Website

Oregon Chai – Integrated Story – Social Media – Kindle Sweepstakes

With aggressive goals to grow its Facebook fan base, we leveraged the Oregon Chai target’s love of reading to create a simple fan-gated sweepstakes that became a catalyst for explosive growth. Additionally, more than two-thirds of the sweeps entrants committed to a deeper level of engagement with the brand by signing up for the e-newsletter.

Oregon Chai – Integrated Story – Digital

Our first goal was to get Oregon Chai in the hands of consumers. While those who know Oregon Chai are devout followers, overall awareness is low. So an FSI underscoring the value of “Me Time” drove people to purchase and to opt in for a free sample. Reaching out to mommy bloggers was a critical element of driving grassroots awareness. The landing page welcome was short and sweet, infused with the brand message that enticed people to sign up for future communications.

Oregon Chai – Integrated Story – Print

Samples of “Me Time” were artfully packaged in a direct mailer that gave a nod to the flavor profile and the brand. It included a coupon so the recipients could fill their pantry with future “Me Time.” The combination of the promotion and landing page worked together to propel redemption rates that dramatically exceeded expectations.

Oregon Chai – Integrated Story – Digital – Website

We refreshed the Oregon Chai website to demonstrate the warmth and personality of “Me Time” and to increase user engagement. Since Oregon Chai fits so many life situations, we created an Insiderʼs Guide to “Me Time” to draw people into the Oregon Chai experience.

Oregon Chai – Integrated Story – Social Media – Twitter Party

The Twitter party gave chai lovers the opportunity to enjoy some collective “Me Time” while engaging with the brand. Co-hosted with wellness expert Peggy Hall, the party offered “Me Time” tips, discussions and plenty of chances to win chai swag.

Oregon Chai – Integrated Story – Public Relations

Oregon Chai’s Wellness Kit engaged our target audience in an innovative and inspiring fashion. We scoured the Web for the top, influential bloggers to review our carefully crafted Wellness Kit, which included Oregon Chai and complimentary handpicked items to enhance their drinking experience. The results? Well, the bloggers were delighted, and now their thousands of followers are too.

Oregon Chai – Integrated Story – Public Relations

Trade show efforts helped bring Oregon Chaiʼs characteristic quirkiness to life (and drove event buzz) with souvenir pinwheels. In-booth massages also helped attendees realize the power of “Me Time.”

Dean

Integrated Story

As the health care environment becomes ever more complex, our target, whom we call Kate, longs for a saner alternative. Dean answers her call with doctors and insurance plans that work together, hand in hand, to everyone’s lasting satisfaction.

The “Twice as Nice” campaign launched with TV, radio and interactive featuring the charismatic Dean twins, who personify the characteristics of outstanding, intelligent care–and who visibly keep Kate and her family first in mind.

Why Choose Dean Website

Dean Health System – Integrated Story – Television – Dean Listens

Dean Health System – Integrated Story – Interactive

Dean Health System – Integrated Story – Interactive

Dean Health System – Integrated Story – Interactive

Dean Health System – Integrated Story – Out Of Home

Innovative transit boards show our Dean Twins working hand in hand to bring important messaging to health care consumers as they appear to ride the city buses.

Dean Health System – Integrated Story – Out Of Home

Dean Health System – Integrated Story – Tandem Bicycle Giveaway

Dean Health System – Integrated Story – Television – Dean Communicates

Dean Health System – Integrated Story – Radio

Schneider

Integrated Story

Schneider’s customers navigate through a constantly shifting sea of details, with no room for error. Our positioning and brand language work brought to life a hardworking, unified look and feel that reinforces at every turn that Schneider gets the job done right every time.

Schneider – Integrated Story – Brand Strategy

Tractors and trailers, and the men and women who drive them, are powerful things. By creating an extensive library of world-class images to draw from, we gave Schneider a tool set to nimbly create future messaging at a moment’s notice.

Schneider – Integrated Story – Print

Everywhere our target turns, we reinforce our message and help them see that Schneider gives them everything they need right at their fingertips. This integrated approach helps Schneider rise above the competition and drives sales leads.

Schneider – Integrated Story – Print

Everywhere our target turns, we reinforce our message and help them see that Schneider gives them everything they need right at their fingertips. This integrated approach helps Schneider rise above the competition and drives sales leads.

Schneider – Integrated Story – Interactive

Everywhere our target turns, we reinforce our message and help them see that Schneider gives them everything they need right at their fingertips. This integrated approach helps Schneider rise above the competition and drives sales leads.

Schneider – Integrated Story – Public Relations

Content makes the world go around. By using PR strategically, we continue to share our stories where they resonate best.

American Family Insurance

Integrated Story

Known for treating policyholders like family, American Family Insurance knew its message had to be warm and authentic with a twist of Southern hospitality. After talking with our target, we quickly found that nothing beat the simplicity of just saying “hello.” This insight set the tone for the launch. We surrounded our target with relevant broad media touchpoints as well as context-specific places like cinemas and gas stations. The introduction deepened with print, rich media Web banners, e-newsletters and direct mail. All this built a strong layer of awareness and brand recognition. When local agents hit the field, prospects were primed to continue the conversation.

American Family Insurance – Integrated Story – Out of Home

American Family Insurance – Integrated Story – Out of Home

American Family Insurance – Integrated Story – Out of Home

American Family Insurance – Integrated Story – Out of Home

American Family Insurance – Integrated Story – Web Banner Ads

American Family Insurance – Integrated Story – Television

flair4all

Integrated Story

Teen girls love to change their surroundings to reflect their individuality and quickly changing moods—even more so when they can do so without relying on their parents to make it happen. Flair4all lets them do just that—with removable and repositionable wall decals that let them change up their surroundings as often as they wish without causing any damage. We helped this startup build an e-commerce business from the ground up, including integration with the clients’ ERP systems. Our holistic touchpoint plan got the word out and quickly drove traffic levels that rivaled entrenched competitors.

flair4all – Integrated Story – Identity

flair4all – Integrated Story – Public Relations

flair4all – Integrated Story – Public Relations

flair4all – Integrated Story – Print

flair4all – Integrated Story – Print

flair4all – Integrated Story – Interactive

flair4all – Integrated Story – Social Media

flair4all – Integrated Story – Rich Media Web Banners

flair4all – Integrated Story – Ambassador Program

flair4all – Integrated Story – Sampling Event

Nestlé Nutrition

Integrated Story

Clinicians are often stuck between a rock and a hard place—under enormous pressure to do what’s best for the patient while facing ever-shrinking resources. By helping show that science and caring are complementary principles, we helped Nestlé build credibility and preference with clinicians across the continuum of nutritional needs—for everyone from the healthy to the critically ill. Working together, we created a marketing engine that drove the brand to marvelous new heights. Clinicians looked at the brand with fresh eyes, embraced its promise, and rewarded it with healthy and sustained growth.

Nestle Nutrition Store

Nestlé Nutrition – Integrated Story – Print

Nestlé Nutrition – Integrated Story – Sales Blitz

Nestlé Nutrition – Integrated Story – Interactive

Nestlé Nutrition – Integrated Story – Interactive

Nestlé Nutrition – Integrated Story – Public Relations

Nestlé Nutrition – Integrated Story – CRM Program

Nestlé Nutrition – Integrated Story – Consumer Magazine

Nestlé Nutrition – Integrated Story – Interactive

Nestlé Nutrition – Integrated Story – Public Relations

Nestlé Nutrition – Integrated Story – Point of Sale

Nestlé Nutrition – Integrated Story – Collateral

Nestlé Nutrition – Integrated Story – Interactive

Nestlé Nutrition – Integrated Story – Public Relations

Famous Footwear

Integrated Story

After helping Famous Footwear grow from 80 stores to 1,100 stores, its brand-names-for-less positioning had been aped by nearly all the competition. Clearly, it was time for a makeover—and one that could be brought to light in seasonal promotions such as back-to-school and holidays. After researching potential Soul Purposes^SM, we coined “found them at Famous”—capturing mom’s joy of shoe-shopping success. You see, a Famous mom rejoices when she finds real-world fashion without breaking the bank or her stride. And when she repeatedly lays the plastic down, you know you’ve earned her trust.

Famous Footwear – Integrated Story – Television

Famous Footwear – Integrated Story – Television

Famous Footwear – Integrated Story – Television

Famous Footwear – Integrated Story – Print