NAMING NAMES

CHALLENGE
Break into the caffeinated energy drink category and then break away from the pack.

INSIGHT
The target goes flat out. The name should too.

SOLUTION
NameCalling℠, we’re calling your name.*

* For those of you who may be skimming and therefore have missed our previous explanation of NameCalling, here’s the deal. Using creative methods borrowed from improvisational comedy, our NameCalling technique invents original root words and new names. For those of you who were already up to speed, we apologize for this slight redundancy.

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