Hiebing Wins International Award for Excellence in Typography
The creative work of Madison’s largest integrated marketing and brand development firm, Hiebing, is again being recognized on the international design scene. The firm’s award-winning work has won the honor of appearing in Typography 30, an international design annual recognizing excellence in the use of typography, calligraphy, hand lettering and other letterforms, produced by the New York Type Directors Club.
“This is a reaffirmation of the no-stone-left-unturned creative work we produce for our clients,” says Hiebing president Dave Florin. “It’s always an honor to be acknowledged for our work, but it’s especially rewarding to be recognized for the minute yet significant details we incorporate into our creative.”
Hiebing’s winning Type Directors Club entry, titled Design MMoCA, was produced for the Madison Museum of Contemporary Art (MMoCA) after the organization asked Hiebing to help publicize a first-of-its-kind exhibit, Design MMoCA, for which interior designers were invited to create living spaces around pieces from the museum’s permanent collection. Hiebing produced a series of posters, tickets, brochures, postcards, invitations, envelopes, window graphics, a kiosk and a Web site splash page for the exhibit. Colors, patterns and textures were used to create illustrations of the exhibit representing key elements of interior design.
The New York Type Directors Club competition received nearly 1,800 entries from 33 countries. A panel of distinguished designers judged the entries and the winning works will be exhibited in seven traveling shows and will be featured in Typography 30 sold worldwide. This year marks the 55th anniversary of The New York Type Directors Club’s international typography contest.
“We wanted to uniquely portray the atmosphere of the exhibit on the pieces we produced, and we were successful in creating a parallel design,” says Hiebing creative director Sean Mullen. “We had a lot of fun working on this project as well, which is always an added pleasure.”
The New York Type Directors Club is the latest organization to recognize the strength of Hiebing’s creative work for Design MMoCA; the firm was recently honored by Communication Arts magazine for its excellence in integrated design. Hiebing has also been acknowledged for three consecutive years by Graphis, which covers graphic communications worldwide and serves as a compelling record of the most significant and influential communication work being produced today.
About The Type Directors Club
The Type Directors Club is the leading international organization whose sole purpose is to support excellence in typography, both in print and on screen. Founded in 1946 by some of the industry’s leading practitioners, the Type Directors Club currently represents the best of today’s type design and type use.
About Hiebing
Hiebing is the largest integrated marketing and brand development firm in Madison, with annual capitalized billings of more than $40 million. Founded in 1981, the agency’s clients include regional and national brands such as Nestlé Nutrition, Dean Health System, AnchorBank and American Family Insurance.
