Hiebing Scores with Print Magazine’s Regional Design Annual 2009
The creativity of Madison’s largest marketing and brand development firm, Hiebing, rarely goes unnoticed by its clients. Now the firm’s award-winning creativity is being recognized in December’s Print magazine’s Regional Design Annual 2009 for the entire world to see.
“We were thrilled to have the opportunity to create the identity for such a unique exhibit,” says Barry Kalpinski, lead designer on the project. “Something about the work resonated with a lot of people, and to see it in the pages of my favorite publication is very exciting.”
Hiebing’s winning Print entry, titled Design MMoCA, was produced for the Madison Museum of Contemporary Art (MMoCA). The organization asked Hiebing to help publicize a first-of-its-kind exhibit, Design MMoCA, for which interior designers were invited to create living spaces around pieces from the museum’s permanent collection. Hiebing produced a series of posters, tickets, brochures, postcards, invitations, envelopes, window graphics, a kiosk and a Web site splash page for the exhibit. Colors, patterns and textures were used to create illustrations representing key elements of interior design.
“We wanted to uniquely reflect the atmosphere of the exhibit in each piece,” says Hiebing creative director Sean Mullen. “It was great to hear patrons comment not only on the exhibit but on the creative work as well.”
Over 5,000 projects were entered in Print’s Regional Design Annual competition, which showcases the best design, illustration and photography being produced in the United States.
Print is the latest of many publications to recognize the strength of Hiebing’s creative work for Design MMoCA; the firm was recently honored by the New York Type Directors Club for excellence in typography, HOW magazine’s International Design Award honors and Communication Arts magazine for its excellence in integrated design. Communication Arts will also be featuring more Hiebing work in their Exhibit Online section, which can be viewed at http://www.commarts.com/exhibit starting September 3. Moreover, for three consecutive years, Hiebing has been acknowledged by Graphis, which covers graphic communications worldwide and serves as a compelling record of the most significant and influential communication work being produced today.
About Print
Founded in 1940, Print is the premier source of inspiration for professionals and those interested in visual communication. It showcases the extraordinary in commercial, social and environmental design. Its Regional Design Annual award, published each December, is the most comprehensive competition for creative design in the United States.
About Hiebing
Hiebing is the largest integrated marketing and brand development firm in Madison, Wis., with annual capitalized billings of more than $50 million. Founded in 1981, the agency’s clients include regional and national brands such as Nestlé, Culver’s, Schneider National, Famous Footwear, Dean Health System, AnchorBank and American Family Insurance.
