Three New Employees Join Hiebing

Hiebing welcomes Amanda Broderick, Heather Gjerde and Mary Greene Taylor to the roster. The three bring a variety of experience and target-centric focus to the firm.

Amanda Broderick joins Hiebing as a senior public relations counselor. She works on developing public relations strategy and orchestrating media relations and social media efforts. Before coming to Hiebing, Broderick was public relations manager for Lands’ End and held a position as public relations specialist for Sensis, an aviation technology company.

Heather Gjerde joins the firm as an associate public relations counselor and works with the team on social media, creating press releases and writing feature articles. Gjerde has direct-to-consumer experience as a brand ambassador for companies such as Rolling Rock, Kashi and Hershey’s. She’s also gained market research experience as an independent marketing contractor.

Mary Greene Taylor comes to Hiebing as an account coordinator. Taylor ensures projects stay on course and clients stay informed. Previously, she worked as a public relations associate at Genworth Financial in Richmond, Va., and also volunteered for special events and fundraising at the Children’s Hospital of Wisconsin, Madison.

Founded in 1981, Hiebing is an integrated marketing and brand development firm with annual capitalized billings of more than $50 million. The firm’s clients include Culver’s, Schneider National, Famous Footwear, Dean Health System and American Family Insurance.