Two Join Partnership Program at Hiebing: Ann Dencker and Paul Thompson Own Part of the Creativity and Inspiration
Hiebing, Madison’s largest integrated marketing and brand management firm, announced Ann Dencker and Paul Thompson are the latest employees to join the partner ranks. Through the partnership program, Hiebing creates a collaborative culture where team members are personally vested in their clients’ success. Dencker, Thompson and the remaining partners at Hiebing comprise almost 40 percent of the firm.
“The passion and commitment our employees have for our clients is shown through our partnership program,” said President Dave Florin. “The desire to carry out long-term connections resides in our partners, which is a quality that Ann and Paul have. Our partnership program grasps our ‘we before me’ attitude, retaining integral team members to produce the best work for our clients.”
Dencker, Director of Insights and Strategic Research, possesses more than 20 years of experience that fuels her insight on markets and marketing strategy, ultimately leading to the consumer-brand connection. Her client-side efforts for Kraft, Oscar Mayer, Rayovac and Remington and her work at Hiebing have uncovered deep insights that developed into successful business strategies. Her passion for the field is further complemented by her membership on the University of Wisconsin’s A.C. Nielsen Center for Marketing Research advisory board.
“Hiebing is a true example of a firm that does it right,” said Dencker. “Our work starts and ends with the target. I’m very proud to be a part of this team and the partners who have committed to this philosophy.”
As Strategy Director, Thompson has a drive to understand clients’ businesses and find solutions for their marketing challenges, helping Hiebing deliver the complete package to clients. Prior to Hiebing, Thompson’s efforts on the client side propelled brands such as Kraft Foods, Fiskars, Kleenex and DiGiorno’s to organic and acquisition-driven gains. His keen eye for growth opportunities, along with his creativity, has led to sound marketing strategies for Hiebing clients such as Schneider National, Kwik Trip and Nestle.
“Making ideas for a living with smart, passionate and creative people who all work toward a common goal is very fulfilling,” said Thompson. “It is an honor to be one of the partners at Hiebing.”
Dencker and Thompson’s curiosity, creativity and commitment make them integral team members, exemplifying the core values that comprise the heart of the Hiebing culture.
“These new partners inspire brand devotion not only among consumers but also personally with the passion they bring for the success of Hiebing and its clients,” said Florin.
About Hiebing
Hiebing is the largest integrated marketing and brand development firm in Madison, Wis., with annual capitalized billings of more than $50 million. Founded in 1981, the agency’s clients include regional and national brands such as Culver’s, Schneider National, Famous Footwear, Dean Health System and American Family Insurance.
