Hiebing » Advertising http://www.hiebing.com Integrated Marketing and Advertising Agency, Madison, Wisconsin Thu, 02 Feb 2012 00:08:34 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Advertising http://www.hiebing.com/capabilities/advertising/ http://www.hiebing.com/capabilities/advertising/#comments Fri, 02 Oct 2009 03:45:57 +0000 admin http://www.hiebing.com/?p=507 You cannot force devotion]]> Advertising - You cannot force devotion

You earn it with a compelling story. The very best stories start with big ideas that are:

  • Engaging, so they interest the target
  • Simple, so they are clear to the target
  • Portable, so they can accompany the target

Big ideas lead to great work—the arrangement of old things in a new way that creates a positive and lasting emotional surge in the target. A simple way to think of it: 1 + 1 = 3. Great work does more than get attention. It fills the target with a new or renewed perspective and moves them to act—all while differentiating your brand. It’s not magic but the effect is magical.

To ensure we bring this level of work to every project, we don’t hire people who just want to make interesting images. We only hire great creatives who are target market led. That way our work always reflects YOUR brand and YOUR target’s needs rather than the industry’s style du jour.

]]> http://www.hiebing.com/capabilities/advertising/feed/ 0 flair4all http://www.hiebing.com/work/integrated-stories/flair4all/ http://www.hiebing.com/work/integrated-stories/flair4all/#comments Thu, 01 Oct 2009 19:33:57 +0000 admin http://www.hiebing.com/?p=98 flair4all.com

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flair4all

Integrated Story

Teen girls love to change their surroundings to reflect their individuality and quickly changing moods—even more so when they can do so without relying on their parents to make it happen. Flair4all lets them do just that—with removable and repositionable wall decals that let them change up their surroundings as often as they wish without causing any damage. We helped this startup build an e-commerce business from the ground up, including integration with the clients’ ERP systems. Our holistic touchpoint plan got the word out and quickly drove traffic levels that rivaled entrenched competitors.

]]> http://www.hiebing.com/work/integrated-stories/flair4all/feed/ 0 St. Mary’s Hospital http://www.hiebing.com/work/st-marys-hospital-print/ http://www.hiebing.com/work/st-marys-hospital-print/#comments Tue, 03 Nov 2009 22:11:24 +0000 admin http://www.hiebing.com/?p=1699 ]]>

St. Mary’s Hospital

Print

]]> http://www.hiebing.com/work/st-marys-hospital-print/feed/ 0 Janesville Gazette http://www.hiebing.com/work/janesville-gazette-outdoor/ http://www.hiebing.com/work/janesville-gazette-outdoor/#comments Thu, 29 Oct 2009 22:37:36 +0000 admin http://www.hiebing.com/?p=1747 Janesville Gazette - Outdoor ]]>

Janesville Gazette

Outdoor

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