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Nielsen is adapting its viewer definitions along with the changing ways Americans watch television programming.
Redefining the TV Household
Redefining the TV Household - Blog
Amazon.com’s shift to dynamic pricing has left me with a feeling of buyer beware.
Trusting Amazon? - Brand Strategy - Blog, Consumer Behavior
Apparently men have gotten off the couch.
Men bring home the bacon (really, we do!)
Men bring home the bacon (really, we do!) - Blog
If your brand’s identity or personality is defined as a famous person, you’re risking a lot of confusion.
Is Your Brand Identity a Celeb? Uh-Oh.
Is Your Brand Identity a Celeb? Uh-Oh. - Blog
So what were the trends in this year’s batch of Super Bowl spots?
Bigger Than Television
Bigger Than Television - Blog
Social ROI has presented marketers everywhere with one stubborn riddle to solve for.
The Art & Science of Social ROI
The Art & Science of Social ROI - Blog
First things first: Providing killer day-to-day content is no longer enough within social media.
Five Tips for Making Your Social Media Promotions Sizzle
Five Tips for Making Your Social Media Promotions Sizzle - Blog
As marketers, it’s crucial to understand which words create an effective brand or product name.
9 Nuances of Naming
9 Nuances of Naming - Blog
Don’t stoop to implying things about other brands, especially without anything backing up your superiority.
Clearly Store Brands Are Freaking Out Marketers
Clearly Store Brands Are Freaking Out Marketers - Blog
If you’re targeting a content-hungry, professional audience, SlideShare must
6 Ways SlideShare Can Help You Better Reach Your Audience
6 Ways SlideShare Can Help You Better Reach Your Audience - Blog
Contrary to what you might believe, radio is a medium not to be ignored.
Fact or Fiction: Three Radio Myths Debunked!
Fact or Fiction: Three Radio Myths Debunked! - Blog
Google recently announced a new set of reports, currently in beta, called Mobile App Analytics.
You’ve built an app… now what?
You’ve built an app… now what? - Blog
Brands have an amazing array of targeting capabilities today, but overuse of retargeting is just a turnoff.
Please Don’t Stalk Me
Please Don’t Stalk Me - Blog
No one expected growth in a group of people deciding to opt out of a technology.
The Emergence of Cord-Cutters
The Emergence of Cord-Cutters - Blog
Are Club Stores and E-retailers Decimating Our Life Stories?
Honey, I Bought Your Engagement Ring at Costco
Honey, I Bought Your Engagement Ring at Costco - Blog
Facebook marketers may be able to prove ROE, but engagement isn’t effectively measured.
The Problem with Facebook Insights
The Problem with Facebook Insights - Blog
Lately, we’ve seen a spate of spots using other brands to make their point.
Co-branding: Like any tool, use it wisely.
Co-branding: Like any tool, use it wisely. - Blog
Production values were on full display but groundbreaking ideas took the back seat at the big game.
2012 Super Bowl Ads. The Year of the Big Fancy Nothing.
2012 Super Bowl Ads. The Year of the Big Fancy Nothing. - Blog
Brands whose success relies heavily upon search need to have a Google+ presence.
Google+ is Worth a Look, Maybe More
Google+ is Worth a Look, Maybe More - Blog - Social Media
When marketing a passion brand, stay in stride with your target.
Marketers Beware: Transitioning to a Permission Economy
Marketers Beware: Transitioning to a Permission Economy - Blog
Danger, Will Robinson!
Better Make Sure Your Brand Doesn’t Need CPR
Better Make Sure Your Brand Doesn’t Need CPR - Brand Strategy
Blogging: Share ideas, spark a conversation
Your Comments Welcome!
Your Comments Welcome! - Blog - Social Media
Et tu, WSJ?
An Ironic and True Business Tale
An Ironic and True Business Tale - Blog - Customer Service
Sometimes we just have to acknowledge the surreal-ness of our jobs
What the h#!* is a mnemonic?
What the h#!* is a mnemonic? - Blog
What will the future leaders of our companies and our country look like when Millennials come of age?
Millennials as Future Leaders? Hmm… Good Question
Millennials as Future Leaders? Hmm… Good Question - Blog
TV is still the best place for your video commercial.
Why Doesn’t TV Just Die Already?
Why Doesn’t TV Just Die Already? - Blog
Don’t make it hard.
Every Interaction Counts
Every Interaction Counts - Blog
Using our powers of observation every day.
Reading into Reading
Reading into Reading - Blog
Analog has its place. It’s a niche, but it’s a place.
Three Cheers for Physicality
Three Cheers for Physicality - Blog
The importance of being prepared to communicate during a crisis.
WINNING with Tiger Blood: The Report Card
WINNING with Tiger Blood: The Report Card - Blog
The value of staying attuned.
The Speed of Life
The Speed of Life - Blog
Attitudes and behaviors are not always consistent.
Thinking Isn’t Always Doing
Thinking Isn’t Always Doing - Blog - Consumer Behavior
A subtle evolution makes a big difference.
The Starbucks Siren Gets a Facelift
The Starbucks Siren Gets a Facelift - Blog
Banish the boring packaging, bring on the sensory experience.
Reflections on a Cardboard Box
Reflections on a Cardboard Box - Blog
Get into action in the new year.
A Tasty Thought from Dove
A Tasty Thought from Dove - Blog
Weighing privacy and those special offers.
To Be Or Not To Be (Tracked, That Is)
To Be Or Not To Be (Tracked, That Is) - Blog
More than you might realize.
What’s in a Name?
What’s in a Name? - Blog
When consumers go feral.
It’s Your Fault
It’s Your Fault - Blog
The power of simplicity.
More Utility, More Mobility: Why the iPad’s Taking Off
More Utility, More Mobility: Why the iPad’s Taking Off - Blog
It’s the practice of regular idea creation that’s key.
Practice Is Its Own Perfection
Practice Is Its Own Perfection - Blog
Staying relevant requires changing with the times and keeping your eye on the consumer.
Changing With the Times
Changing With the Times - Blog
Try playing and see what happens.
Play For All It’s Worth
Play For All It’s Worth - Blog
At Hiebing, people and ideas flourish.
Hiebing: Cultivating Creativity and Camaraderie
Hiebing: Cultivating Creativity and Camaraderie - Blog
When “that’s good” isn’t good enough.
Don’t Tell Me You’re Fine
Don’t Tell Me You’re Fine - Blog
For social media, the skills we learned growing up still apply.
New Friends, Same Old Rules
New Friends, Same Old Rules - Blog
When $25 doesn’t deserve $5.
Tipping: The Way to Overpay for the Overpriced?
Tipping: The Way to Overpay for the Overpriced? - Blog
Don’t let anything get in the way of your message.
A Simple Reminder to Keep it Simple
A Simple Reminder to Keep it Simple - Blog
Oregon Chai: A brand with a soul.
Bringing Happiness to You and Me
Bringing Happiness to You and Me - Blog
Staying in sync with consumer trends is more critical than ever.
Keeping Up with Your Consumer
Keeping Up with Your Consumer - Blog - Target Market
How far can a brand be stretched and still be relevant?
Zhu Zhu Pets Epic Battle
Zhu Zhu Pets Epic Battle - Blog - Target Market
Package designers, meet kitchens.
Where Oh Where Did My Product Go
Where Oh Where Did My Product Go - Blog - Consumer Behavior
WARNING: Self-reflection ahead.
Who Are You? A Fun Exercise in Self-Exploration
Who Are You? A Fun Exercise in Self-Exploration - Blog
It’s not always clear who is being targeted.
Wanted: A Target Market
Wanted: A Target Market - Blog - Target Market
Four cool things.
Four Cool Things
Four Cool Things - Blog - Communications, Consumer Behavior
Wouldn’t we all benefit from working on our listening skills?
The Art of Listening
The Art of Listening - Blog
Love’em or hate’em, Bob Garfield called it as he saw it.
We’ll miss you. Kind of.
We’ll miss you. Kind of. - Blog - Communications
Answers to 5 of your burning questions about the iPad.
5 Questions and Answers About the iPad
5 Questions and Answers About the iPad - Blog
Technology Change Begets Technology Change Begets…
A Little Change Here, A Big Change There
A Little Change Here, A Big Change There - Blog
Are we adding to the noise or bringing true expertise to our category?
Have you seen an expert lately?
Have you seen an expert lately? - Blog
Ultimately, the consumer will decide what happens to the emerging digital media platforms.
The future is bright. And shiny, too.
The future is bright. And shiny, too. - Blog
“Don’t bore the public with mysterious designs,” Noorda said.
Remembering Bob Noorda
Remembering Bob Noorda - Design - Identity
Watching famous people apologize is a national sport.
The Art of Communicating an Apology
The Art of Communicating an Apology - Public Relations - Blog
Actual value? Or, perceived value? Which is more important?
The Power of Perception
The Power of Perception - Blog - Communications
I will be less loyal. And they’re not even asking me why.
The Hilton is Divorcing Me
The Hilton is Divorcing Me - Blog - Target Market
If we get bombarded with too much information, we filter it out.
The Dark Side of “Filtering”
The Dark Side of “Filtering” - Blog - Target Market
Periodically review old assumptions.
Sometimes It’s the Obvious That Gets Overlooked
Sometimes It’s the Obvious That Gets Overlooked - Interactive
Target market relevant or creatively differentiated: Can you have both?
Ah, the Delicate Balance of Creative Tension
Ah, the Delicate Balance of Creative Tension - Blog
Department stores are soulless holding cells for retail brands.
The Death of The Department Store
The Death of The Department Store - Blog - Communications
Why try to target the average consumer when she no longer exists?
The Average Consumer has Disappeared
The Average Consumer has Disappeared - Blog
No other phase is more crucial in determining the ultimate success for a project than the discovery phase.
The Importance of Discovery
The Importance of Discovery - Interactive - Blog
It’s no longer about your site being a destination for consumers. It’s about content.
Content Is the New Currency
Content Is the New Currency - Blog - Trends
We’ve become a generation of people who don’t remember when you actually had to sit at a computer to use the internet
It’s Not Your Father’s Internet
It’s Not Your Father’s Internet - Blog - Trends
Welcome to Hiebing’s new blog.
New site = new blog.
Welcome to the Hiebing Blog
Welcome to the Hiebing Blog - Blog
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