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7.7.10
Staying in sync with consumer trends is more critical than ever.
Keeping Up with Your Consumer
Blog
Target Market
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6.21.10
How far can a brand be stretched and still be relevant?
Zhu Zhu Pets Epic Battle
Blog
Target Market
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6.16.10
Package designers, meet kitchens.
Where Oh Where Did My Product Go
Blog
Consumer Behavior
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6.10.10
WARNING: Self-reflection ahead
Who Are You? A Fun Exercise in Self-Exploration
Blog
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6.8.10
It’s not always clear who is being targeted.
Wanted: A Target Market
Blog
Target Market
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About Us
Capabilities
Blog
Work
White Papers
Press
Contact
5.10.10
Four cool things
Four Cool Things
Blog
Communications
Consumer Behavior
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4.16.10
Wouldn’t we all benefit from working on our listening skills?
The Art of Listening
Blog
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4.15.10
Love’em or hate’em, Bob Garfield called it as he saw it.
We’ll miss you. Kind of.
Blog
Communications
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4.9.10
Answers to 5 of your burning questions about the iPad.
5 Questions and Answers About the iPad
Blog
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4.1.10
It seems a bit gimmicky but it has a certain amount of egalitarian wisdom to it.
Great Design On Your Keyboard
Blog
Trends
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3.31.10
Technology Change Begets Technology Change Begets…
A Little Change Here, A Big Change There
Blog
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03.23.10
Are we adding to the noise or bringing true expertise to our category?
Have you seen an expert lately?
Blog
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3.1.10
Ultimately, the consumer will decide what happens to the emerging digital media platforms.
The future is bright. And shiny, too.
Blog
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2.28.10
“Don’t bore the public with mysterious designs,” Noorda said.
Remembering Bob Noorda
Design
Identity
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2.19.10
Watching famous people apologize is a national sport.
The Art of Communicating an Apology
Public Relations
Blog
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2.17.10
Actual value? Or, perceived value? Which is more important?
The Power of Perception
Blog
Communications
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1.14.10
I will be less loyal. And they’re not even asking me why.
The Hilton is Divorcing Me
Blog
Target Market
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1.13.10
If we get bombarded with too much information, we filter it out.
The Dark Side of “Filtering”
Blog
Target Market
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1.13.10
Don’t hit your target over the head.
Have You Hugged Your Target’s Amygdala Today?
Blog
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11.30.09
Periodically review old assumptions.
Sometimes It’s the Obvious That Gets Overlooked
Interactive
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11.25.09
Target market relevant or creatively differentiated: Can you have both?
Ah, the Delicate Balance of Creative Tension
Blog
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11.19.09
Collaboration doesn’t mean handing the responsibility off.
Restore Honor To Groupthink
Blog
Communications
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11.19.09
Department stores are soulless holding cells for retail brands.
The Death of The Department Store
Blog
Communications
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11.16.09
Why try to target the average consumer when she no longer exists?
The Average Consumer has Disappeared
Blog
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11.10.09
No other phase is more crucial in determining the ultimate success for a project than the discovery phase.
The Importance of Discovery
Interactive
Blog
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11.5.09
It’s no longer about your site being a destination for consumers. It’s about content.
Content Is the New Currency
Blog
Trends
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11.4.09
We’ve become a generation of people who don’t remember when you actually had to sit at a computer to use the internet
It’s Not Your Father’s Internet
Blog
Trends
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11.3.09
Welcome to Hiebing’s new blog.
New site = new blog.
Welcome to the Hiebing Blog
Blog
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