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		<title>Nestl&#233; Nutrition</title>
		<link>http://www.hiebing.com/work/integrated-stories/nestle-nutrition/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/nestle-nutrition/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 16:52:32 +0000</pubDate>
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				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Social Marketing]]></category>

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		<description><![CDATA[<img title="Nestlé Nutrition - Integrated Story" src="/wp-content/uploads/2009/10/img-is-nestle-th2.jpg" alt="Nestlé Nutrition - Integrated Story" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3051" title="Nestlé Nutrition - Integrated Story" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-pr1.jpg" alt="Nestle Nutrition" width="619" height="538" /></p>
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<h1>Nestlé Nutrition</h1>
<h2>Integrated Story</h2>
<p>Clinicians are often stuck between a rock and a hard place—under enormous pressure to do what’s best for the patient while facing ever-shrinking resources. By helping show that science and caring are complementary principles, we helped Nestlé build credibility and preference with clinicians across the continuum of nutritional needs—for everyone from the healthy to the critically ill. Working together, we created a marketing engine that drove the brand to marvelous new heights. Clinicians looked at the brand with fresh eyes, embraced its promise, and rewarded it with healthy and sustained growth.</p>
<p><a title="Nestle Nutrition Store" href="http://www.nestlenutritionstore.com/" target="_blank">Nestle Nutrition Store</a></div>
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<div><a href="#examples">See This Work</a></div>
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<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3052" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt14.jpg" alt="Nestlé Nutrition - Print" width="928" height="538" /></p>
<h4>Integrated  Story &#8211; Nestlé Nutrition &#8211; Sales Blitz</h4>
<p><img class="alignnone size-full wp-image-1122" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt2.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1123" title="Nestlé Nutrition - Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt3.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1129" title="Nestlé Nutrition - Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt4.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1124" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt5.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; CRM Program</h4>
<p><img class="alignnone size-full wp-image-1125" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt6.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Consumer Magazine</h4>
<p><img class="alignnone size-full wp-image-1126" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt7.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1130" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt8.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1131" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt9.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Point of Sale</h4>
<p><img class="alignnone size-full wp-image-1132" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt10.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Collateral</h4>
<p><img class="alignnone size-full wp-image-1133" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt11.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1134" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt12.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1135" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt13.jpg" alt="Nestlé Nutrition" width="928" height="538" /></div>
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