Hiebing » Identity http://www.hiebing.com Integrated Marketing and Advertising Agency, Madison, Wisconsin Fri, 03 Sep 2010 20:42:38 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Capitol East District http://www.hiebing.com/work/capitol-east-district/ http://www.hiebing.com/work/capitol-east-district/#comments Mon, 09 Aug 2010 13:17:36 +0000 admin http://www.hiebing.com/?p=3950 ]]>

Capitol East District

Naming and Logo

]]> http://www.hiebing.com/work/capitol-east-district/feed/ 0 Remembering Bob Noorda http://www.hiebing.com/blog/remembering-bob-noorda/ http://www.hiebing.com/blog/remembering-bob-noorda/#comments Sun, 28 Feb 2010 17:39:26 +0000 eena http://www.hiebing.com/?p=3319 2.28.10 "Don't bore the public with mysterious designs," Noorda said.]]> 2.28.10
Author: Eena Taylor

Remembering Bob Noorda

Internationally acclaimed graphic designer Bob Noorda died last month in Milan, his adopted city. Along with Massimo Vignelli and their firm, Unimark International, he helped introduce a unified, Modernist look that eventually featured the ubiquitous Helvetica typeface to the entire New York City subway system.

Noorda's NYC Subway Signs

To inform his designs, Noorda spent everyday in the subway, systematically recording traffic patterns to determine where signs should be placed based on where riders were making decisions.

Steve Heller’s noteable New York Times obituary states that Noorda and Vignelli’s firm, Unimark International, was one of the first to embrace the Modernist principle that a good design could have a positive effect on all aspects of life, not just on business. Knowing the wayfinding system that Noorda created for the MTA more than 40 years ago still assists 5.2 million riders in navigating around NYC every day is testament to this belief.

MTA Graphic Standards

For more info about Helvetica typeface and the history of NYC subway signs, see the AIGA’s fascinating, in-depth article: The (Mostly) True Story of Helvetica and the New York City Subway.

This article references the 2007 absolutely-must-see documentary, Helvetica, by director Gary Hustwit.

]]> http://www.hiebing.com/blog/remembering-bob-noorda/feed/ 0 flair4all http://www.hiebing.com/work/flair4all-identity/ http://www.hiebing.com/work/flair4all-identity/#comments Mon, 28 Dec 2009 14:47:39 +0000 admin http://www.hiebing.com/?p=3096 ]]>

flair4all

Identity

]]> http://www.hiebing.com/work/flair4all-identity/feed/ 0 Fiskars http://www.hiebing.com/work/fiskars-logo/ http://www.hiebing.com/work/fiskars-logo/#comments Thu, 29 Oct 2009 21:48:25 +0000 admin http://www.hiebing.com/?p=1572 Fiskars - Logo]]>

Fiskars

Logo

]]> http://www.hiebing.com/work/fiskars-logo/feed/ 0 Great Lakes Higher Education http://www.hiebing.com/work/great-lakes-higher-education-logo/ http://www.hiebing.com/work/great-lakes-higher-education-logo/#comments Thu, 29 Oct 2009 21:20:49 +0000 admin http://www.hiebing.com/?p=1569 ]]>

Great Lakes Higher Education

Logo

]]> http://www.hiebing.com/work/great-lakes-higher-education-logo/feed/ 0 Atticus http://www.hiebing.com/work/atticus-logo/ http://www.hiebing.com/work/atticus-logo/#comments Thu, 29 Oct 2009 21:10:30 +0000 admin http://www.hiebing.com/?p=1566 Atticus]]>

Atticus

Logo

]]> http://www.hiebing.com/work/atticus-logo/feed/ 0 flair4all http://www.hiebing.com/work/integrated-stories/flair4all/ http://www.hiebing.com/work/integrated-stories/flair4all/#comments Thu, 01 Oct 2009 19:33:57 +0000 admin http://www.hiebing.com/?p=98 flair4all.com

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flair4all

Integrated Story

Teen girls love to change their surroundings to reflect their individuality and quickly changing moods—even more so when they can do so without relying on their parents to make it happen. Flair4all lets them do just that—with removable and repositionable wall decals that let them change up their surroundings as often as they wish without causing any damage. We helped this startup build an e-commerce business from the ground up, including integration with the clients’ ERP systems. Our holistic touchpoint plan got the word out and quickly drove traffic levels that rivaled entrenched competitors.

flair4all.com

]]> http://www.hiebing.com/work/integrated-stories/flair4all/feed/ 0 Kinetico http://www.hiebing.com/work/integrated-stories/kinetico/ http://www.hiebing.com/work/integrated-stories/kinetico/#comments Tue, 29 Sep 2009 13:53:30 +0000 admin http://www.hiebing.com/?p=38 Kinetico

]]> Kinetico

Kinetico

Integrated Story

A premium maker of home water systems, including purification and softening, Kinetico needed to reenergize its dealer network and spur sales. We saw an untapped opportunity to invite women into the conversation and thereby into the category (while the buying decision is typically made by couples, communication in the category historically ignored the better half). Knowing our target cares profoundly about what enters her home, and particularly what her family consumes, we set out to bring water treatment out of the basement and into her world. By leveraging her role in the decision making process, Kinetico’s relevance increased, Web traffic doubled and Web leads to dealers increased 400%.

Kinetico | Kinetico Commercial

]]> http://www.hiebing.com/work/integrated-stories/kinetico/feed/ 0 Virent http://www.hiebing.com/work/virent-logo/ http://www.hiebing.com/work/virent-logo/#comments Thu, 29 Oct 2009 21:51:15 +0000 admin http://www.hiebing.com/?p=1573 Virent - Identity]]>

Virent

Logo

]]> http://www.hiebing.com/work/virent-logo/feed/ 0 Enetrix http://www.hiebing.com/work/enetrix-logo/ http://www.hiebing.com/work/enetrix-logo/#comments Thu, 29 Oct 2009 21:18:11 +0000 admin http://www.hiebing.com/?p=1568 Enetrix]]>

Enetrix

Logo

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