Hiebing » Interactive http://www.hiebing.com Integrated Marketing and Advertising Agency, Madison, Wisconsin Fri, 03 Sep 2010 20:42:38 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Culver’s http://www.hiebing.com/work/integrated-stories/culvers/ http://www.hiebing.com/work/integrated-stories/culvers/#comments Mon, 09 Aug 2010 15:00:11 +0000 admin http://www.hiebing.com/?p=3982 ]]>

Culver’s

Integrated Story

Culver’s built its 400-plus family-friendly franchise on high-quality ingredients, cooked right to order and served by a cheerful team. Many of the favorites enjoyed at Culver’s originated in the Culver’s personal family kitchen, which brings them both authenticity and an abiding differentiating value. We share the Culver’s experience holistically through a number of touchpoints—from traditional TV and radio, to print, interactive, in store signage and social media. Culver’s customers are passionate and proud ambassadors of the brand; they love the food and the vibe and help us spread the good word to the rest of world.

Culver’s Website | Culver’s Facebook

]]> http://www.hiebing.com/work/integrated-stories/culvers/feed/ 0 Oregon Chai http://www.hiebing.com/work/integrated-stories/oregon-chai/ http://www.hiebing.com/work/integrated-stories/oregon-chai/#comments Mon, 09 Aug 2010 13:25:23 +0000 admin http://www.hiebing.com/?p=3961 ]]>

Oregon Chai

Integrated Story

Oregon Chai is a category-creating brand that brought the chai beverage to the U.S. Over the years, competitive brands jumped on the chai bandwagon with messages of Zen. Oregon Chai is separating itself from the pack with a brand message of “Me Time” that resonates deeply with everyone living hectic lives. Oregon Chai knows how even five minutes with a cup of luscious Oregon Chai can refresh the day and repower the mind. So with that in mind, the brand took action to get the word out.

Oregon Chai Website

]]> http://www.hiebing.com/work/integrated-stories/oregon-chai/feed/ 0 Big City Mountaineers http://www.hiebing.com/work/big-city-mountaineers-interactive/ http://www.hiebing.com/work/big-city-mountaineers-interactive/#comments Mon, 09 Aug 2010 13:12:38 +0000 admin http://www.hiebing.com/?p=3946 ]]>

Big City Mountaineers

Interactive

]]> http://www.hiebing.com/work/big-city-mountaineers-interactive/feed/ 0 Dean http://www.hiebing.com/work/integrated-stories/why-choose-dean/ http://www.hiebing.com/work/integrated-stories/why-choose-dean/#comments Thu, 17 Jun 2010 21:39:15 +0000 admin http://www.hiebing.com/?p=3784 ]]>

Dean

Integrated Story

As the health care environment becomes ever more complex, our target, whom we call Kate, longs for a saner alternative. Dean answers her call with doctors and insurance plans that work together, hand in hand, to everyone’s lasting satisfaction.

The “Twice as Nice” campaign launched with TV, radio and interactive featuring the charismatic Dean twins, who personify the characteristics of outstanding, intelligent care–and who visibly keep Kate and her family first in mind.

Why Choose Dean Website

]]> http://www.hiebing.com/work/integrated-stories/why-choose-dean/feed/ 0 Sometimes It’s the Obvious That Gets Overlooked http://www.hiebing.com/blog/sometimes-the-obvious-that-gets-overlooked/ http://www.hiebing.com/blog/sometimes-the-obvious-that-gets-overlooked/#comments Mon, 30 Nov 2009 12:48:09 +0000 eena http://www.hiebing.com/?p=2783 11.30.09 Periodically review old assumptions.]]> 11.30.09
Author: Eena Taylor

Sometimes it’s the obvious that gets overlooked

At my house, we tend to get quite a number of duplicate catalogs in the mail. Either I’m listed twice with two different last names or my husband and I both get sent copies of the same thing. When this happens, I usually try to call to remove one or both names from their list. But I ran into a problem here, as this company only provided their vanity 1-800 number (on every other page of their catalog):

1-800-dial-fail

At the time, I did not have access to a phone with a normal keypad—my smart phone was equipped with a non-standard keyboard—and I couldn’t call in until I went online and found a visual on Wikipedia.

I’m willing to bet that the phone number listing never gets a second thought each and every time this catalog gets proofed.

Experiences like this should remind us to periodically review old assumptions about how consumers communicate with brands. Time to retire that yellow page ad and put funding towards paid search instead? Have you devised a mobile strategy for reaching your target market?

No matter the medium, always provide consumers with multiple ways of contacting you. Make room for the numeric phone number beside your vanity number on printed catalogs.  For online retailing, make sure there is an email contact and phone number in addition to an online contact form at minimum. See this post for more info about designing usable contact forms.

]]> http://www.hiebing.com/blog/sometimes-the-obvious-that-gets-overlooked/feed/ 0 The Importance of Discovery http://www.hiebing.com/blog/the-importance-of-discovery/ http://www.hiebing.com/blog/the-importance-of-discovery/#comments Wed, 11 Nov 2009 19:16:51 +0000 eena http://www.hiebing.com/?p=2671 11.10.09 No other phase is more crucial in determining the ultimate success for a project than the discovery phase.]]> 11.10.09
Author: Eena Taylor

The importance of discovery

It’s been an especially crazy couple of weeks at Hiebing–and that’s a good thing. Last week we launched our new website, we’re in the midst of a steady mix of ongoing work and everyone in the office is busy kicking off new assignments.

In the beginning stages of any new project, it’s very natural to want to dive in and begin work as soon as possible, skipping over all the uncertainties and unanswered questions that might  be lingering. No other phase, however, is more crucial in determining the ultimate success of a project than this preliminary discovery phase. This is the step when we help clients define project goals that will be used to measure the project’s success post-launch.

For all of our Interactive projects, we go through an extensive discovery process designed to define and prioritize these goals.  This process includes questionnaires designed to gather key information from project stakeholders. Though perhaps not as blunt as the Seth Godin’s “Things to Ask before You Redo Your Website,” our questionnaires—and the entire discovery process—give all our client’s projects an auspicious start.

]]> http://www.hiebing.com/blog/the-importance-of-discovery/feed/ 0 BioAg Gateway http://www.hiebing.com/work/bioag-gateway-interactive/ http://www.hiebing.com/work/bioag-gateway-interactive/#comments Fri, 30 Oct 2009 16:09:37 +0000 admin http://www.hiebing.com/?p=1827 BioAg Gateway - Interactive]]>

BioAg Gateway

Website

BioAgGateway.com

]]> http://www.hiebing.com/work/bioag-gateway-interactive/feed/ 0 Interactive http://www.hiebing.com/capabilities/interactive/ http://www.hiebing.com/capabilities/interactive/#comments Fri, 02 Oct 2009 03:20:51 +0000 admin http://www.hiebing.com/?p=524 Interactive

Intensely active interactive

]]> Interactive Intensely active interactive
Interactive at Hiebing is a brain trust of strategic planners, project managers, designers, writers and programmers who translate target needs into the most effective digital presence. As with all creative endeavors, we start with ideas. Before the first pixel is brought to life on screen, we are strategizing, planning and dreaming of ways to translate these ideas into engaging Web experiences. We are unique in our ability to blend creativity and technology, molding insights about your targets into usable site design that is compelling and results oriented. We begin with the “why” and then apply the appropriate technology to the task.

]]> http://www.hiebing.com/capabilities/interactive/feed/ 0 Culver’s Kid’s Meal Program http://www.hiebing.com/work/integrated-stories/culvers-kids-meal-program/ http://www.hiebing.com/work/integrated-stories/culvers-kids-meal-program/#comments Thu, 01 Oct 2009 19:47:26 +0000 admin http://www.hiebing.com/?p=110 ]]> Culver's Kid's Meal Program

Culver’s Kid’s Meal Program

Integrated Story

Everyone loves Culver’s—fresh, delicious food, friendly service and an upbeat atmosphere. So how do you translate that brand experience into an online world for kids age 6 to 9? By channeling our own inner kids, we revamped the entire program, from giving their mascot, Scoopie, a millennial makeover and creating fun games that challenge body and mind to redesigning packaging, premiums and in-store communications. The result was placematpark.com—a website that increased average site time from 52 seconds to nearly 7 minutes in length and decreased the bounce rate from an average of 42% to less than 1%. Everyone who touched the project had a great time—and the spike in Web traffic says that includes a whole lot of Web-surfing kids!

Placemat Park | Team Scoopie

]]> http://www.hiebing.com/work/integrated-stories/culvers-kids-meal-program/feed/ 0 flair4all http://www.hiebing.com/work/integrated-stories/flair4all/ http://www.hiebing.com/work/integrated-stories/flair4all/#comments Thu, 01 Oct 2009 19:33:57 +0000 admin http://www.hiebing.com/?p=98 flair4all.com

]]> flair4all

flair4all

Integrated Story

Teen girls love to change their surroundings to reflect their individuality and quickly changing moods—even more so when they can do so without relying on their parents to make it happen. Flair4all lets them do just that—with removable and repositionable wall decals that let them change up their surroundings as often as they wish without causing any damage. We helped this startup build an e-commerce business from the ground up, including integration with the clients’ ERP systems. Our holistic touchpoint plan got the word out and quickly drove traffic levels that rivaled entrenched competitors.

flair4all.com

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