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	<title>Hiebing &#187; Naming</title>
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	<description>Integrated Marketing and Advertising Agency, Madison, Wisconsin</description>
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		<title>Naming</title>
		<link>http://www.hiebing.com/capabilities/namecalling/</link>
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		<pubDate>Fri, 02 Oct 2009 03:35:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[<img title="Name Calling" src="/wp-content/uploads/2009/10/ico-cp-namecalling.gif" alt="Name Calling" width="130" height="65" />

When a name clicks, it sticks]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2430" title="NameCallingSM" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-cp-namecalling.gif" alt="NameCallingSM When a name clicks, it sticks" width="710" height="170" /><br />
With 93 percent of all the words in the American Heritage Dictionary already trademarked and 98 percent owned as domain names, it’s no surprise that good names are hard to come by.</p>
<p>Our proprietary NameCalling<sup>SM</sup> process attracts companies large and small who need help naming everything from organizations to products.</p>
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<p>NameCalling has proven successful at uncovering real gems with range and depth that build business fast by following:</p>
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<li> unexpected pathways into the target, plus using</li>
<li>unconventional sources for namers.</li>
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		<title>Coca-Cola</title>
		<link>http://www.hiebing.com/work/sprite-remix-aruba-jam-berryclear-naming/</link>
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		<pubDate>Thu, 29 Oct 2009 22:59:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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<h1>Coca-Cola</h1>
<h2>Sprite Remix &#8220;Aruba Jam&#8221; and &#8220;BerryClear&#8221;</h2>
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<h4> Coca-Cola &#8211; Sprite Remix &#8220;Aruba Jame&#8221; and &#8220;BerryClear&#8221;</h4>
<p><img class="alignnone size-full wp-image-3443" title="Coca-Cola - Naming" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-nm-sprite-dt0.jpg" alt="Coca-Cola - Naming" width="928" height="538" />
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		<title>Kraft</title>
		<link>http://www.hiebing.com/work/kraft-gowich-packaging/</link>
		<comments>http://www.hiebing.com/work/kraft-gowich-packaging/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 00:13:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Packaging]]></category>

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		<description><![CDATA[<h2><img title="Kraft - Go-Wich Wrap" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pk-gowich-th.jpg" alt="Kraft - Go-Wich Wrap" width="130" height="130" /></h2>]]></description>
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<h1>Kraft</h1>
<h2>Go-Wich</h2>
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<h4>Kraft &#8211; Naming &#038; Packaging &#8211; Go-Wich Wrap</h4>
<p><img class="alignnone size-full wp-image-3483" title="Kraft Go Wich - Packaging" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-pk-gowich-dt0.jpg" alt="Kraft Go Wich - Packaging" width="928" height="538" />
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		<title>Coca-Cola</title>
		<link>http://www.hiebing.com/work/full-throttle-energy-drink-naming/</link>
		<comments>http://www.hiebing.com/work/full-throttle-energy-drink-naming/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 14:18:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Naming]]></category>
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		<description><![CDATA[<h2><img title="Coca-Cola - Naming" src="/wp-content/uploads/2009/10/img-nm-fullthrottle-th.jpg" alt="Coca-Cola - Naming" width="130" height="130" /></h2>]]></description>
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<h1>Coca-Cola</h1>
<h2>&#8220;Full Throttle&#8221; Energy Drink</h2>
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<h4>Coca-Cola &#8211; &#8220;Full Throttle&#8221; Energy Drink</h4>
<p><img class="alignnone size-full wp-image-3445" title="Coca-Cola - Full Throttle Naming" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-nm-fullthrottle-dt0.jpg" alt="Coca-Cola - Full Throttle Naming" width="928" height="538" /></p>
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		<title>Wm. Wrigley Jr. Company</title>
		<link>http://www.hiebing.com/work/wrigley-naming/</link>
		<comments>http://www.hiebing.com/work/wrigley-naming/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 22:45:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Naming]]></category>
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<h1>Wm. Wrigley Jr. Company</h1>
<h2>Naming</h2>
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<h4>Wm. Wrigley Jr. &#8211; Juicy Fruit &#8220;Tropikiwi Kick&#8221; Naming</h4>
<p><img class="alignnone size-full wp-image-2546" title="Wm. Wrigley Jr. Company - Tropiwiki - Naming" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-nm-tropikiwi-dt0.jpg" alt="Wm. Wrigley Jr. Company - Tropiwiki" width="928" height="538" /></p>
<h4>Wm. Wrigley Jr. &#8211; Juicy Fruit “Grapermelon” Naming</h4>
<p><img class="alignnone size-full wp-image-2545" title="Wm. Wrigley Jr. Company - Grapermelon - Naming" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-nm-grapermelon-dt0.jpg" alt="Wm. Wrigley Jr. Company - Grapermelon - Naming" width="928" height="538" /></p>
<h4>Wm. Wrigley Jr. &#8211; Extra “Wildberry Frost” Naming</h4>
<p><img class="alignnone size-full wp-image-3115" title="Wm. Wrigley Jr. Company - Wildberry Frost Naming" src="http://www.hiebing.com/wp-content/uploads/2009/08/img-nm-extra-dt0.jpg" alt="Wm. Wrigley Jr. Company - Wildberry Frost Naming" width="928" height="538" /></p>
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		<title>Coca-Cola</title>
		<link>http://www.hiebing.com/work/fruitopia-kiwiberry-ruckus-naming/</link>
		<comments>http://www.hiebing.com/work/fruitopia-kiwiberry-ruckus-naming/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 23:01:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Packaging]]></category>

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		<description><![CDATA[<h2><img title="Coca-Cola - Naming" src="/wp-content/uploads/2009/10/img-nm-fruitopia-th.jpg" alt="Coca-Cola - Naming" width="130" height="130" /></h2>]]></description>
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<h1>Coca-Cola</h1>
<h2>Fruitopia &#8220;Kiwiberry Ruckus&#8221;</h2>
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<h4>Coca-Cola &#8211; Fruitopia &#8220;Kiwiberry Ruckus&#8221;</h4>
<p><img class="alignnone size-full wp-image-3447" title="Coca-Cola - Fruitopia Naming" src="http://www.hiebing.com/wp-content/uploads/2009/08/img-nm-fruitopia-dt0.jpg" alt="Coca-Cola - Fruitopia Naming" width="928" height="538" /></p>
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