Oregon Chai – Naming – Tea Bag Launch

University of Wisconsin System eCampus

Integrated Story

eCampus Website

University of Wisconsin eCampus – Integrated Story – Virtual Kick-Off Event

To launch the UW System eCampus, we organized a Virtual Kick-Off Event, complete with guest speakers, live tweeting and a virtual ribbon cutting.

University of Wisconsin eCampus – Integrated Story – Interactive

For students thinking of continuing their education online, the prospect can be daunting. There’s also the perception that it isn’t credible. eCampus gets past these obstacles. It presents itself as a sound option with the same degree as a brick and mortar campus. It creates a sense of community too. Getting in touch with an advisor, connecting with peers or previewing an online class is just a click away.

University of Wisconsin eCampus – Integrated Story – Naming

To stand out and feel credible, we needed a name that quickly telegraphed that our experience was real, credible UW education online and on your terms. From this insight, UW System eCampus was born.

 

NameCalling has proven successful at uncovering real gems with range and depth that build business fast by following:

• unexpected pathways into the target, plus using
• unconventional sources for namers.

Coca-Cola – Naming – Sprite Remix “Aruba Jame” and “BerryClear”

Kraft – Naming & Packaging – Go-Wich Wrap

Coca-Cola – Naming & Packaging – “Full Throttle” Energy Drink

Wm. Wrigley Jr. – Naming – Juicy Fruit “Tropikiwi Kick”

Wm. Wrigley Jr. – Naming – Juicy Fruit “Grapermelon”

Wm. Wrigley Jr. – Naming – Extra “Wildberry Frost”

Coca-Cola – Naming & Packaging – Fruitopia “Kiwiberry Ruckus”