Hiebing » Out of Home http://www.hiebing.com Integrated Marketing and Advertising Agency, Madison, Wisconsin Thu, 02 Feb 2012 00:08:34 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 UW Colleges http://www.hiebing.com/work/uw-colleges/ http://www.hiebing.com/work/uw-colleges/#comments Fri, 11 Nov 2011 21:12:43 +0000 smckenzie http://www.hiebing.com/?p=5433 UW Marinette Billboard

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UW Colleges

Outdoor

The University of Wisconsin Colleges are the 13 UW campuses that specialize in general education and foundation curriculum. Tuition is modest. Classes are small and taught by top, tenured UW professors. And students are guaranteed transfer to four-year UW campuses to pursue a bachelor’s degree.

 

With the “Start Ahead” campaign, we embraced these facts, helping upwardly hopeful pragmatists put to rest excuses about why they can’t
get the education they want—and motivating them to see how easily they can.

 

The campaign has been embraced across the 13 campuses and is hitting the mark externally as enrollment is up by 19% since the start of
the year.

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Virent

Display

]]> http://www.hiebing.com/work/virent-display/feed/ 0 American Family Insurance http://www.hiebing.com/work/integrated-stories/american-family-insurance/ http://www.hiebing.com/work/integrated-stories/american-family-insurance/#comments Thu, 01 Oct 2009 19:37:12 +0000 admin http://www.hiebing.com/?p=102 AmFam Hello Georgia

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American Family Insurance

Integrated Story

Known for treating policyholders like family, American Family Insurance knew its message had to be warm and authentic with a twist of Southern hospitality. After talking with our target, we quickly found that nothing beat the simplicity of just saying “hello.” This insight set the tone for the launch. We surrounded our target with relevant broad media touchpoints as well as context-specific places like cinemas and gas stations. The introduction deepened with print, rich media Web banners, e-newsletters and direct mail. All this built a strong layer of awareness and brand recognition. When local agents hit the field, prospects were primed to continue the conversation.

]]> http://www.hiebing.com/work/integrated-stories/american-family-insurance/feed/ 0 Dane County Humane Society http://www.hiebing.com/work/dane-county-humane-society-outdoor/ http://www.hiebing.com/work/dane-county-humane-society-outdoor/#comments Thu, 29 Oct 2009 22:35:23 +0000 admin http://www.hiebing.com/?p=1746 Dane County Humane Society - Outdoor ]]>

Dane County Humane Society

Outdoor

]]> http://www.hiebing.com/work/dane-county-humane-society-outdoor/feed/ 0 Dean & St. Mary’s http://www.hiebing.com/work/dean-st-marys-outdoor/ http://www.hiebing.com/work/dean-st-marys-outdoor/#comments Thu, 29 Oct 2009 22:41:16 +0000 admin http://www.hiebing.com/?p=1749 Dean / St. Mary's - Outdoor]]>

Dean & St. Mary’s

Outdoor

]]> http://www.hiebing.com/work/dean-st-marys-outdoor/feed/ 0 Kwik Trip http://www.hiebing.com/work/kwik-trip-outdoor/ http://www.hiebing.com/work/kwik-trip-outdoor/#comments Thu, 29 Oct 2009 22:39:40 +0000 admin http://www.hiebing.com/?p=1748 Kwik Trip - Outdoor]]>

Kwik Trip

Outdoor

]]> http://www.hiebing.com/work/kwik-trip-outdoor/feed/ 0 Janesville Gazette http://www.hiebing.com/work/janesville-gazette-outdoor/ http://www.hiebing.com/work/janesville-gazette-outdoor/#comments Thu, 29 Oct 2009 22:37:36 +0000 admin http://www.hiebing.com/?p=1747 Janesville Gazette - Outdoor ]]>

Janesville Gazette

Outdoor

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