Hiebing Expands Digital, PR and Creative Departments with Four New Hires

Hiebing, an integrated marketing and brand development firm, is pleased to add Jill Addy, Phil Wocken, Stephanie McKenzie and Mariah Haberman to its growing team.

Jill Addy comes to Hiebing with 15 years of experience and a reputation for successfully leading multifaceted, integrated, high-profile campaigns, keeping them on time, on budget and true to brand. Addy is an excellent fit for Hiebing’s target-centric focus. This approach, coupled with her fascination with staying abreast with the digital landscape and desire to fully understand clients’ products and markets, will serve her well as she takes on her role as digital project manager. Prior to joining Hiebing, Addy spent several years at Boston-based advertising agencies, Hill Holliday and Arnold Worldwide, working on clients such as Carnival Cruise Lines, Liberty Mutual Insurance, Ocean Spray, Safeco Insurance, Talbots and Radio Shack.

Phil Wocken (@pwocken) joins Hiebing as a public relations and social media senior account executive. Wocken was previously the director of emerging media at an integrated marketing agency in Minneapolis, where he led award-winning campaigns for clients big and small.

“Phil’s social media and digital marketing chops will enrich our team’s capabilities and strengthen our creative ideas, thorough implementation and ROI for our clients,” said Dana Arnold, director of public relations and social media for Hiebing. “His enthusiasm and passion for social media and digital marketing is contagious!”

Stephanie McKenzie joins Hiebing as a studio artist, bringing design ideas that are both unexpected and relevant to the consumer and providing web- and print-related support, including email blasts and digital asset management. McKenzie previously held the position of production artist at CPM Marketing and was an interactive design intern at Hiebing.

Mariah Haberman (@MariahHaberman) contributes to various accounts in the public relations and social media department at Hiebing. As account coordinator, she provides ground support in the development and execution of target-focused public relations and social media plans. Haberman was formerly a PR and marketing assistant for a Chicago firm that specializes in public relations for clients in the entertainment and performing arts industries.

About Hiebing

Founded in 1981, Hiebing is an integrated marketing and brand development firm with annual capitalized billings of more than $50 million. The firm’s clients include Culver’s, Schneider National, Famous Footwear, Dean Health System and American Family Insurance. In 2010, Advertising Age magazine named Hiebing one of the Best Places to Work in Marketing and Media. For more information, visit www.hiebing.com, follow Hiebing on Twitter @Hiebing or connect on Facebook at www.facebook.com/hiebing.

10,957.5 days (including leap days) with one purpose: working together to inspire brand devotion.

2011 marks the 30^th Anniversary of Hiebing. We didn’t get here alone. It’s been our great fortune to join together with outstanding clients to connect their brands with the hearts and souls of their target markets.

To celebrate in style, we asked our clients, fellow Hiebingites and friends to mingle and explore the newly expanded (and yes, Hiebing client) Chazen Museum. Nearly 300 of you obliged—finding your own unique piece of art composed from your name, sampling tasty hors d’oeuvres and partaking of a “yes, and” cocktail or two (recipe available upon request).

Reflecting back on three decades, we recognize how much our clients energize and inspire us. Whether it’s creating a completely unique and resonant brand positioning or discovering—and sometimes even inventing—new touchpoints for reaching consumers, it’s our clients who make it all possible.

We cannot say thank you enough for the trust you place in us each and every day. And we look ahead to doing even greater things together in the years to come.

See what The Wisconsin State Journal had to say about the event.

Dave Florin Named Chair of Wisconsin Alumni Association Board

The Wisconsin Alumni Association (WAA) appointed our own Dave Florin, president of Hiebing, as the ‘11-‘12 chair of the national board of directors.

Continuing a journey begun upon graduating in 1992, Dave will partner with the association’s executive leadership and staff to help keep the Wisconsin Idea alive and well.

Dave will serve as a key ambassador for the WAA, which provides governance and financial oversight, and helps foster enduring relationships among the campus, corporate community, state government and alumni around the world.

“It is a tremendous honor to take on this role,” said Dave. “I am excited and energized to help build even stronger bonds between UW-Madison and its ever important alumni body of more than 387,000.”

To learn more, see the official announcement here.

Keep on, Dave. And keep on, Wisconsin.

Hiebing’s Collaborative Leadership Expands

Hiebing, an integrated marketing and brand development firm, announced today that Barry Edison and Jorel Dray have been named partners.

Hiebing’s partnership program is designed to create a collaborative culture where team members are personally vested in their clients’ success. Edison and Dray join 17 other Hiebing partners, who together comprise 36 percent of the firm. The partnership program is one of the many benefits Hiebing offers that have earned it recognition as one of the Best Places to Work in Marketing and Media by Advertising Age.

“It’s a great pleasure to recognize Barry and Jorel’s invaluable leadership, passion and commitment to providing solutions and results for our clients,” said Dave Florin, president of Hiebing. “They constantly raise the bar, think outside of the box and make a difference. Our partnership program represents the talent and skill that will take our firm far into the future.”

Edison, Touchpoint Planning Director, leverages more than 20 years of media planning, buying and research experience in his role at Hiebing. As the firm’s constant pulse on the ever-changing media landscape, he has a reputation for connecting brands with their targets in the most engaging environments. Prior to Hiebing, Edison guided brands as diverse as Cadillac, Mazda, Six Flags, HGTV and Food Network.

“Every day, I get to work with a passionate team of colleagues to understand what makes people tick and create ways to reach them powerfully and imaginatively,” said Edison. “It’s an honor to be named a partner at Hiebing.”

As Senior Art Director, Dray’s digital leadership and eye for detail are clearly reflected in the work he does for Hiebing clients such as Culver’s, Virent, Kinetico, the University of Wisconsin System and Flatt Cola. He frequently finds new and engaging ways to help everything from integrated campaigns to identities break through the clutter. Passionate about both design and learning, Dray has also taught interactive design at the Milwaukee Institute of Art and Design and is an active member of Design Madison.

“Hiebing has been recognized as a great place to work in our industry, and I definitely have to agree,” said Dray. “I feel fortunate to be part of an agency that is dedicated to doing smart work, that continues to be a leader creatively and that is constantly evolving in the digital space. Those are all things that are important to me personally, but equally important to our clients.”

About Hiebing

Founded in 1981, Hiebing is an integrated marketing and brand development firm with annual capitalized billings of more than $50 million. The firm’s clients include Culver’s, Schneider National, Famous Footwear, Dean Health System and American Family Insurance. In 2010, Advertising Age magazine named Hiebing one of the Best Places to Work in Marketing and Media.

Hiebing Hires Seasoned Pro as Director of Public Relations

Hiebing, an integrated marketing and brand development firm, has tapped Dana Arnold, APR, to lead the firm’s public relations department. A seasoned professional, Arnold brings a dozen years of experience in public relations and social media strategy to her new role at Hiebing. Arnold joins the agency from Olson Communications in Phoenix, where she served as Vice President.

As the Director of Pubic Relations, Arnold will manage client relationships and direct the Hiebing Public Relations team. She will provide strategic planning and implementation on accounts including media relations, issues management, social media and other communication programs.

“Dana is a proven communications professional and her breadth of experience will be a great asset to our clients and the Hiebing team,” said Dave Florin, president of Hiebing. “We’re excited to have Dana’s fresh perspective and passion in the public relations space within our walls.”

“I’m thrilled to return to the Midwest and to an established agency that’s recognized as a great place to work in the industry,” said Arnold. “I’m looking forward to pairing my experience with Hiebing’s existing strengths to better serve our client roster.”

Arnold has successfully developed and implemented communication programs and grand openings for a variety of hospitality, food and beverage, and consumer brands, including McCormick & Schmick’s, BRIO Tuscan Grill, Wildflower Bread Company and Hilton’s Home2 Suites. Prior to her role as Vice President at Olson Communications, Arnold was owner and president of SoapBox PR, an agency she started and grew before selling to another firm in Scottsdale.

During her time in Phoenix, Arnold also served as president of the Phoenix Chapter of the Public Relations Society of America (PRSA) and Accredited in Public Relations (APR) chair. An Ohio native, Arnold and her family have recently relocated to Madison.

About Hiebing

Hiebing is the largest integrated marketing and brand development firm in Madison, Wis., with annual capitalized billings of more than $50 million. Founded in 1981, the agency’s clients include regional and national brands such as Culver’s, Schneider National, Famous Footwear, Dean Health System and American Family Insurance. In 2010, Advertising Age magazine named Hiebing one of the Best Places to Work in Marketing and Media.

Hiebing Brings Home Three PRSA Alchemy Awards

Agency Honored for Innovative Social Media, Special Event and Integrated Communications Programs

Madison, Wis. (Oct. 21, 2010) – Hiebing, an integrated marketing and brand management firm, announced today it has been honored with three Alchemy Awards from the Madison chapter of the Public Relations Society of America (PRSA). The Hiebing public relations team accepted the awards today at the ninth annual Alchemy Awards event, which recognizes the highest standards and accomplishments in public relations.

“At Hiebing, we strive to create compelling and results-driven campaigns like these for our clients,” said Hiebing president Dave Florin. “This recognition is a testament to the hard work and dedication of our public relations team over the last year.”

Hiebing’s award wins included an Award of Excellence for an Oregon Chai blogger outreach campaign, which spread product and brand awareness through positive placements on targeted blogs, branded Wellness Kit packages and viral Twitter parties. Hiebing was also honored with an Award of Excellence for the execution of Schneider National’s milestone 75^th Anniversary Event, including event planning, media relations and even coordinating a truck hood signing. The firm’s third award, an Award of Merit, recognized Hiebing’s efforts to spark brand conversation through a Website, social media and media coverage for Culver’s Ultimate ButterBurger Build-Off Contest.

“We’re thrilled to be recognized by PRSA-Madison for these projects,” said Florin. “We have an incredibly talented team that goes above and beyond to not only create great work for our clients, but to also have fun in the process.”

PRSA-Madison is the latest organization to recognize the excellence of Hiebing’s work. The firm was recently honored for its creative culture and work ethic by Advertising Age in the publication’s inaugural list of Best Places to Work in Marketing & Media; only 30 companies in the industry were selected.

About PRSA
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The PRSA-Madison Chapter has served the area’s public relations professionals since 1970.

About Hiebing
Hiebing is the largest integrated marketing and brand development firm in Madison, Wis., with annual capitalized billings of more than $50 million. Founded in 1981, the agency’s clients include regional and national brands such as Culver’s, Schneider National, Famous Footwear, Dean Health System and American Family Insurance. In 2010, Advertising Age magazine named Hiebing one of the Best Places to Work in Marketing and Media.

Hiebing Named Best Place to Work

Integrated Marketing Firm Earns National Recognition for Work Ethic, Creative Culture

Madison, WI (Sept. 21, 2010) – Hiebing, an integrated marketing and brand management firm, announced today it was named one of the Best Places to Work in Marketing & Media by Ad Age, the leading global source of news, intelligence and conversation for marketing and media communities.

The inaugural list highlights 30 companies across the United States that are thriving in their commitments to their employees and their work and whose workplaces cultivate camaraderie, reward creativity and spur innovation.

“We’re honored to be named one of the best places to work in our industry,” said Dave Florin, president at Hiebing. “Many companies associate marketing shops with bigger cities like New York and Chicago. Ad Age’s list showcases companies throughout the United States that produce exceptional work and are home to some of the best creative minds. It’s exciting that the mission and culture of our full-service, Madison-based firm have earned national recognition.”

Ad Age highlighted Hiebing’s Midwest work ethic, church-turned-office workspace, focus on teamwork, light-hearted atmosphere, pro-bono work and partnership program in its recognition of the company.

“Hiebing is in the ideas business,” added Florin. “Great ideas come from people, so it’s our responsibility as a company to create a culture where team members can flourish creatively and professionally. We’re lucky to be fueled by an exceptional client roster that keeps our creative, media, digital, brand strategy, public relations and research departments focused on finding and discovering the best ideas.”

The Best Places to Work in Marketing & Media program was open to all public and privately held advertising agencies, media organizations and companies with marketing operations of more than 25 employees. Ad Age and Best Companies Group, a firm that conducts Best Places to Work programs in a number of industries, created a two-part assessment that included a confidential survey of employees and a questionnaire about each company’s benefits, policies and practices to create this year’s list.

For Hiebing’s Best Places to Work in Marketing & Media profile, please visit the Ad Age website.

To view creative work and learn more about the people behind the ideas at Hiebing, log on to www.hiebing.com.

About Advertising Age
Established in 1930 and published to inform communications, advertising and marketing professionals of worldwide developments in this industry. Coverage includes media and public relations updates, account standings and developments, print and broadcast reviews and previews, as well as analysis of past and current communications trends.

About Hiebing
Founded in 1981, Hiebing is an integrated marketing and brand development firm with annual capitalized billings of more than $50 million. The firm’s clients include Culver’s, Schneider National, Famous Footwear, Dean Health System and American Family Insurance. In 2010, Advertising Age magazine named Hiebing one of the Best Places to Work in Marketing and Media.

Hiebing Welcomes Three New Faces to the Client Services Team

Hiebing welcomes Mary Boersma, Sam West and Taylor Crenshaw to the client services team. They coordinate with their teams to ensure all client work moves smoothly through the integrated brand development and marketing firm.

Mary Boersma comes to Hiebing as an account executive, bringing with her a plethora of professional experience. She steers her colleagues to achieve seamless completion of projects. Previously, she worked as an account manager and brand consultant for brands such as Wrigley’s Eclipse Gum/Mints and the Art Institute of Chicago.

Sam West also comes on board as an account executive. He brings organization and planning skills to every meeting and project he encounters. West also executes projects on brand, on budget and on time. Before coming to Hiebing, West was the owner and director of 270 Degrees interactive marketing firm and was an account director for GESTALT, a branding and marketing company.

Taylor Crenshaw joins Hiebing as an account coordinator. He is responsible for contributing to campaign development for clients and ensures clients’ needs are communicated effectively. Crenshaw brings experience as a product and market researcher for the Wisconsin Innovation Service Center and marketing intern for the Green Bay Packers.

Founded in 1981, Hiebing is an integrated marketing and brand development firm with annual capitalized billings of more than $50 million. The firm’s clients include Culver’s, Schneider National, Famous Footwear, Dean Health System and American Family Insurance.

Three New Employees Join Hiebing

Hiebing welcomes Amanda Broderick, Heather Gjerde and Mary Greene Taylor to the roster. The three bring a variety of experience and target-centric focus to the firm.

Amanda Broderick joins Hiebing as a senior public relations counselor. She works on developing public relations strategy and orchestrating media relations and social media efforts. Before coming to Hiebing, Broderick was public relations manager for Lands’ End and held a position as public relations specialist for Sensis, an aviation technology company.

Heather Gjerde joins the firm as an associate public relations counselor and works with the team on social media, creating press releases and writing feature articles. Gjerde has direct-to-consumer experience as a brand ambassador for companies such as Rolling Rock, Kashi and Hershey’s. She’s also gained market research experience as an independent marketing contractor.

Mary Greene Taylor comes to Hiebing as an account coordinator. Taylor ensures projects stay on course and clients stay informed. Previously, she worked as a public relations associate at Genworth Financial in Richmond, Va., and also volunteered for special events and fundraising at the Children’s Hospital of Wisconsin, Madison.

Founded in 1981, Hiebing is an integrated marketing and brand development firm with annual capitalized billings of more than $50 million. The firm’s clients include Culver’s, Schneider National, Famous Footwear, Dean Health System and American Family Insurance.

Hiebing Welcomes New Faces

Jay Gullixson, Scott Kwiat and Sarah Ostermeier join Hiebing, an integrated brand development and marketing firm.

The creative team welcomes Jay Gullixson as broadcast producer/art buyer. Gullixson researches and facilitates new talent in all facets of production, pinpointing talented photographers, directors, production companies, illustrators and more. Previously, Gullixson enjoyed his own professional photography career in New York City, working for such clients as GQ, TV Guide, New York magazine, Men’s Journal and O: The Oprah Magazine.

Scott Kwiat joins Hiebing as a production manager/designer. He supervises both print and interactive projects for various accounts in the firm. Before coming to Hiebing, Kwiat was a senior multimedia specialist and design supervisor for Fidelity Investments and had worked as a graphic designer and production specialist for DWS Investments.

At Hiebing, Sarah Ostermeier supports various accounts as an account executive. Previously, Ostermeier developed and executed integrated marketing plans centered around high-profile spokespersons and cycling teams for Pacific Cycle. She managed national events and developed grassroots and Olympic campaigns that integrated social media for the Schwinn, GT and Mongoose bicycle brands.

Founded in 1981, Hiebing is an integrated marketing and brand development firm with annual capitalized billings of more than $50 million. The firm’s clients include Culver’s, Schneider National, Famous Footwear, Dean Health System and American Family Insurance. For more information on Hiebing, visit Hiebing.com.