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	<title>Hiebing &#187; Print</title>
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	<link>http://www.hiebing.com</link>
	<description>Integrated Marketing and Advertising Agency, Madison, Wisconsin</description>
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		<title>Madison Museum of Contemporary Art</title>
		<link>http://www.hiebing.com/work/madison-museum-of-contemporary-art-print-posters/</link>
		<comments>http://www.hiebing.com/work/madison-museum-of-contemporary-art-print-posters/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 16:10:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=4217</guid>
		<description><![CDATA[<h2><img title="Madison Museum of Contemporary Art - Print" src="http://www.hiebing.com/wp-content/uploads/2010/08/img-mmoca-thumbnail.jpg" alt="" width="130" height="130" /></h2>
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<h1>Madison Museum of Contemporary Art</h1>
<h2>Design</h2>
<p>The Madison Museum of Contemporary Art (MMoCA) hosts a biennial fundraising showcase, Design MMoCA, in which interior designers and architects are invited to create living and working spaces around pieces from the museum’s permanent collection. To promote the event, we combined original photography of the museum’s interior with key elements of design to create a series of posters that invited curious Madisonians to redefine their own perceptions.</p>
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<div id="gallery">
<h4>Madison Museum of Contemporary Art &#8211; Design &#8211; Posters</h4>
<p><img class="alignnone size-full wp-image-4218" title="Madison Museum of Contemporary Art - Print" src="http://www.hiebing.com/wp-content/uploads/2010/08/img-mmoca-design.jpg" alt="" width="928" height="538" /></p>
</div>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big City Mountaineers</title>
		<link>http://www.hiebing.com/work/big-city-mountaineers-print/</link>
		<comments>http://www.hiebing.com/work/big-city-mountaineers-print/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 18:47:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=4030</guid>
		<description><![CDATA[<div>

<a href="http://www.hiebing.com/wp-content/uploads/2010/08/img-bcm-print-th11.jpg"><img title="Big City Mountaineers - Print" src="http://www.hiebing.com/wp-content/uploads/2010/08/img-bcm-print-th11.jpg" alt="" width="130" height="130" /></a>

</div>]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>Big City Mountaineers</h1>
<h2>Print</h2>
</div>
<div id="gallery">
<h4>Big City Mountaineers &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-4019" title="Big City Mountaineers - Print" src="http://www.hiebing.com/wp-content/uploads/2010/08/bcm-print-d1.jpg" alt="" width="928" height="538" />
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Schneider</title>
		<link>http://www.hiebing.com/work/schneider-print/</link>
		<comments>http://www.hiebing.com/work/schneider-print/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 14:17:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=3065</guid>
		<description><![CDATA[<img title="Schneider - Print Campaign" src="/wp-content/uploads/2009/12/img-pt-schneider-th1.jpg" alt="Schneider - Print Campaign" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>Schneider</h1>
<h2>Print</h2>
</div>
<div id="gallery">
<h4>Schneider &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3485" title="Schneider - Print" src="http://www.hiebing.com/wp-content/uploads/2009/12/img-pt-schneider-dt0.jpg" alt="Schneider - Print" width="928" height="538" />
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>flair4all</title>
		<link>http://www.hiebing.com/work/flair4all-print/</link>
		<comments>http://www.hiebing.com/work/flair4all-print/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:19:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=1597</guid>
		<description><![CDATA[<p><img title="flair4all Print" src="/wp-content/uploads/2009/10/img-pt-flair4all-th.jpg" alt="flair4all Print" width="130" height="130" /></p>
]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>flair4all</h1>
<h2>Print</h2>
</div>
<div id="gallery">
<h4>flair4all &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-1598" title="flair4all - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-flair4all-dt1.jpg" alt="flair4all Print" width="928" height="538" /></p>
<h4>flair4all &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-1599" title="flair4all - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-flair4all-dt2.jpg" alt="flair4all Print" width="928" height="538" />
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infantino</title>
		<link>http://www.hiebing.com/work/infantino-print/</link>
		<comments>http://www.hiebing.com/work/infantino-print/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:23:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=1611</guid>
		<description><![CDATA[<img title="Infantino - Print" src="/wp-content/uploads/2009/10/img-pt-infantino-th.jpg" alt="Infantino - Print" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>Infantino</h1>
<h2>Print</h2>
</div>
<div id="gallery">
<h4>Infantino &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3404" title="Infantino - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-infantino-dt0.jpg" alt="" width="928" height="538" />
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Schneider</title>
		<link>http://www.hiebing.com/work/integrated-stories/schneider/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/schneider/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:41:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=106</guid>
		<description><![CDATA[<p><img title="Schneider" src="/wp-content/uploads/2009/10/img-is-schneider-th.jpg" alt="Schneider" width="130" height="130" /></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1150" title="Schneider" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-pr.jpg" alt="Schneider" width="619" height="538" /></p>
<div id="content">
<h1>Schneider</h1>
<h2>Integrated Story</h2>
<p>Schneider’s customers navigate through a constantly shifting sea of details, with no room for error. Our positioning and brand language work brought to life a hardworking, unified look and feel that reinforces at every turn that Schneider gets the job done right every time.</p>
</div>
<div id="seework">
<div><a href="#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h4>Schneider &#8211; Integrated Story &#8211; Brand Strategy</h4>
<p>Tractors and trailers, and the men and women who drive them, are powerful things. By creating an extensive library of world-class images to draw from, we gave Schneider a tool set to nimbly create future messaging at a moment’s notice.</p>
<p><a href="http://www.hiebing.com/wp-content/uploads/2009/10/img-schneider-photos12.jpg"><img class="alignnone size-full wp-image-4644" title="Schneider - Brand Strategy" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-schneider-photos12.jpg" alt="" width="928" height="538" /></a></p>
<h4>Schneider &#8211; Integrated Story &#8211; Print</h4>
<p>Everywhere our target turns, we reinforce our message and help them see that Schneider gives them everything they need right at their fingertips. This integrated approach helps Schneider rise above the competition and drives sales leads.</p>
<p><a href="http://www.hiebing.com/wp-content/uploads/2009/10/img-schneider-print1.jpg"><img class="alignnone size-full wp-image-4625" title="Schneider - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-schneider-print1.jpg" alt="" width="928" height="538" /></a></p>
<h4>Schneider &#8211; Integrated Story &#8211; Print</h4>
<p>Everywhere our target turns, we reinforce our message and help them see that Schneider gives them everything they need right at their fingertips. This integrated approach helps Schneider rise above the competition and drives sales leads.</p>
<p><a href="http://www.hiebing.com/wp-content/uploads/2009/10/img-schneider-print2.jpg"><img class="alignnone size-full wp-image-4626" title="Schneider - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-schneider-print2.jpg" alt="" width="928" height="538" /></a></p>
<h4>Schneider &#8211; Integrated Story &#8211; Interactive</h4>
<p>Everywhere our target turns, we reinforce our message and help them see that Schneider gives them everything they need right at their fingertips. This integrated approach helps Schneider rise above the competition and drives sales leads.</p>
<p><a href="http://www.hiebing.com/wp-content/uploads/2009/10/img-schneider-interactive11.jpg"><img class="alignnone size-full wp-image-4641" title="Schneider - Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-schneider-interactive11.jpg" alt="" width="928" height="538" /></a></p>
<h4>Schneider &#8211; Integrated Story &#8211; Public Relations</h4>
<p>Content makes the world go around. By using PR strategically, we continue to share our stories where they resonate best.</p>
<p><a href="http://www.hiebing.com/wp-content/uploads/2009/10/img-schneider-pr1.jpg"><img class="alignnone size-full wp-image-4642" title="Schneider - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-schneider-pr1.jpg" alt="" width="928" height="538" /></a></p>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>flair4all</title>
		<link>http://www.hiebing.com/work/integrated-stories/flair4all/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/flair4all/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:33:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=98</guid>
		<description><![CDATA[<p><img title="Flair4All" src="/wp-content/uploads/2009/10/img-is-flair4all-th.jpg" alt="flair4all.com" width="130" height="130" /></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1072" title="Flair4All" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-pr.jpg" alt="flair4all" width="619" height="538" /></p>
<div id="content">
<h1>flair4all</h1>
<h2>Integrated Story</h2>
<p>Teen girls love to change their surroundings to reflect their individuality and quickly changing moods—even more so when they can do so without relying on their parents to make it happen. Flair4all lets them do just that—with removable and repositionable wall decals that let them change up their surroundings as often as they wish without causing any damage. We helped this startup build an e-commerce business from the ground up, including integration with the clients’ ERP systems. Our holistic touchpoint plan got the word out and quickly drove traffic levels that rivaled entrenched competitors.</p>
</div>
<div id="seework">
<div><a href="#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h2>flair4all &#8211; Integrated Story &#8211; Identity</h2>
<p><img class="alignnone size-full wp-image-1075" title="flair4all Logo" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt1.jpg" alt="flair4all Logo" width="928" height="538" /></p>
<h2>flair4all &#8211; Integrated Story &#8211; Public Relations</h2>
<p><img class="alignnone size-full wp-image-3047" title="flair4all - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt21.jpg" alt="flair4all - Public Relations" width="928" height="538" /></p>
<h2>flair4all &#8211; Integrated Story &#8211; Public Relations</h2>
<p><img class="alignnone size-full wp-image-3049" title="flair4all - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt9.jpg" alt="flair4all - Public Relations" width="928" height="538" /></p>
<h2>flair4all &#8211; Integrated Story &#8211; Print</h2>
<p><img class="alignnone size-full wp-image-1077" title="flair4all.com Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt3.jpg" alt="flair4all.com Print" width="928" height="538" /></p>
<h2>flair4all &#8211; Integrated Story &#8211; Print</h2>
<p><img class="alignnone size-full wp-image-1494" title="flair4all Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt41.jpg" alt="flair4all Print" width="928" height="538" /></p>
<h2>flair4all &#8211; Integrated Story &#8211; Interactive</h2>
<p><img class="alignnone size-full wp-image-1078" title="flair4all.com Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt4.jpg" alt="flair4all.com Interactive" width="928" height="538" /></p>
<h2>flair4all &#8211; Integrated Story &#8211; Social Media</h2>
<p><img class="alignnone size-full wp-image-3048" title="flair4all - Social Media on Facebook, Twitter and MySpace" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt62.jpg" alt="flair4all - Social Media" width="928" height="538" /></p>
<h2>flair4all &#8211; Integrated Story &#8211; Rich Media Web Banners</h2>
<p><img class="alignnone size-full wp-image-1080" title="flair4all.com Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt6.jpg" alt="flair4all.com Interactive" width="928" height="538" /></p>
<h2>flair4all &#8211; Integrated Story &#8211; Ambassador Program</h2>
<p><img class="alignnone size-full wp-image-1082" title="flair4all.com Social Media" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt7.jpg" alt="flair4all.com Social Media" width="928" height="538" /></p>
<h2>flair4all &#8211; Integrated Story &#8211; Sampling Event</h2>
<p><img class="alignnone size-full wp-image-1083" title="flair4all.com Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt8.jpg" alt="flair4all.com Public Relations" width="928" height="538" /></p>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nestl&#233; Nutrition</title>
		<link>http://www.hiebing.com/work/integrated-stories/nestle-nutrition/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/nestle-nutrition/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 16:52:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=91</guid>
		<description><![CDATA[<p><img title="Nestlé Nutrition - Integrated Story" src="/wp-content/uploads/2009/10/img-is-nestle-th2.jpg" alt="Nestlé Nutrition - Integrated Story" width="130" height="130" /></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3051" title="Nestlé Nutrition - Integrated Story" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-pr1.jpg" alt="Nestle Nutrition" width="619" height="538" /></p>
<div id="content">
<h1>Nestlé Nutrition</h1>
<h2>Integrated Story</h2>
<p>Clinicians are often stuck between a rock and a hard place—under enormous pressure to do what’s best for the patient while facing ever-shrinking resources. By helping show that science and caring are complementary principles, we helped Nestlé build credibility and preference with clinicians across the continuum of nutritional needs—for everyone from the healthy to the critically ill. Working together, we created a marketing engine that drove the brand to marvelous new heights. Clinicians looked at the brand with fresh eyes, embraced its promise, and rewarded it with healthy and sustained growth.</p>
<p><a title="Nestle Nutrition Store" href="http://www.nestlenutritionstore.com/" target="_blank">Nestle Nutrition Store</a></p>
</div>
<div id="seework">
<div><a href="#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3052" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt14.jpg" alt="Nestlé Nutrition - Print" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Sales Blitz</h4>
<p><img class="alignnone size-full wp-image-1122" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt2.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1123" title="Nestlé Nutrition - Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt3.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1129" title="Nestlé Nutrition - Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt4.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1124" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt5.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; CRM Program</h4>
<p><img class="alignnone size-full wp-image-1125" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt6.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Consumer Magazine</h4>
<p><img class="alignnone size-full wp-image-1126" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt7.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1130" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt8.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1131" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt9.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Point of Sale</h4>
<p><img class="alignnone size-full wp-image-1132" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt10.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Collateral</h4>
<p><img class="alignnone size-full wp-image-1133" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt11.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1134" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt12.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Nestlé Nutrition &#8211; Integrated Story &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1135" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt13.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
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		<title>Kinetico</title>
		<link>http://www.hiebing.com/work/integrated-stories/kinetico/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/kinetico/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 13:53:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=38</guid>
		<description><![CDATA[<p><img title="Kinetico" src="/wp-content/uploads/2009/09/img-is-kinetico-th.jpg" alt="Kinetico" width="130" height="130" /></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1097" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-pr.jpg" alt="Kinetico" width="619" height="538" /></p>
<div id="content">
<h1>Kinetico</h1>
<h2>Integrated Story</h2>
<p>A premium maker of home water systems, including purification and softening, Kinetico needed to reenergize its dealer network and spur sales. We saw an untapped opportunity to invite women into the conversation and thereby into the category (while the buying decision is typically made by couples, communication in the category historically ignored the better half). Knowing our target cares profoundly about what enters her home, and particularly what her family consumes, we set out to bring water treatment out of the basement and into her world. By leveraging her role in the decision making process, Kinetico’s relevance increased, Web traffic doubled and Web leads to dealers increased 400%.</p>
<p><a title="Kinetico" href="http://www.kinetico.com" target="_blank">Kinetico</a> | <a title="Kinetico Commercial" href="http://www.kineticocommercial.com" target="_blank">Kinetico Commercial</a></p>
</div>
<div id="seework">
<div><a href="#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h2>Kinetico &#8211; Integrated Story &#8211; Identity</h2>
<p><img class="alignnone size-full wp-image-3056" title="Kinetico Logo" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt11.jpg" alt="Kinetico Logo" width="928" height="538" /></p>
<h4>Kinetico &#8211; Integrated Story &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3057" title="Kinetico Identity" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt21.jpg" alt="Kinetico Identity" width="928" height="538" /></p>
<h4>Kinetico &#8211; Integrated Story &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3058" title="Kinetico Identity" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt31.jpg" alt="Kinetico Identity" width="928" height="538" /></p>
<h4>Kinetico &#8211; Integrated Story &#8211; Collateral</h4>
<p><img class="alignnone size-full wp-image-1101" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt4.jpg" alt="Kinetico" width="928" height="538" /></p>
<h4>Kinetico &#8211; Integrated Story &#8211; Collateral</h4>
<p><img class="alignnone size-full wp-image-1102" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt5.jpg" alt="Kinetico" width="928" height="538" /></p>
<h4>Kinetico &#8211; Integrated Story &#8211; Collateral</h4>
<p><img class="alignnone size-full wp-image-3059" title="Kinetico Identity" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt9.jpg" alt="Kinetico Identity" width="928" height="538" /></p>
<h4>Kinetico &#8211; Integrated Story &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1103" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt6.jpg" alt="Kinetico" width="928" height="538" /></p>
<h4>Kinetico &#8211; Integrated Story &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1104" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt7.jpg" alt="Kinetico" width="928" height="538" /></p>
<h4>Kinetico &#8211; Integrated Story &#8211; Online Dealer Tool</h4>
<p><img class="alignnone size-full wp-image-1108" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt8.jpg" alt="Kinetico" width="928" height="538" /></p>
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		<item>
		<title>Madison Museum of Contemporary Art</title>
		<link>http://www.hiebing.com/work/madison-museum-of-contemporary-art-print/</link>
		<comments>http://www.hiebing.com/work/madison-museum-of-contemporary-art-print/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:53:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=1651</guid>
		<description><![CDATA[<img title="MMoCA - Print" src="/wp-content/uploads/2009/10/img-pt-mmoca-th.jpg" alt="MMoCA - Print" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>Madison Museum of Contemporary Art</h1>
<h2>Print</h2>
</div>
<div id="gallery">
<h4>MMoCA &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-2354" title="Madison Museum of Contemporary Art - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-mmoca-dt11.jpg" alt="Madison Museum of Contemporary Art - Print" width="928" height="538" /></p>
<h4>MMoCA &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-2355" title="Madison Museum of Contemporary Art - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-mmoca-dt21.jpg" alt="Madison Museum of Contemporary Art - Print" width="928" height="538" /></div>
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