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	<title>Hiebing &#187; Print</title>
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	<link>http://www.hiebing.com</link>
	<description>Integrated Marketing and Advertising Agency, Madison, Wisconsin</description>
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		<title>Big City Mountaineers</title>
		<link>http://www.hiebing.com/work/big-city-mountaineers-print/</link>
		<comments>http://www.hiebing.com/work/big-city-mountaineers-print/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 18:47:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=4030</guid>
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<a href="http://www.hiebing.com/wp-content/uploads/2010/08/img-bcm-print-th11.jpg"><img title="Big City Mountaineers - Print" src="http://www.hiebing.com/wp-content/uploads/2010/08/img-bcm-print-th11.jpg" alt="" width="130" height="130" /></a>

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<h1>Big City Mountaineers</h1>
<h2>Print</h2>
</div>
<div id="gallery">
<h4>Big City Mountaineers &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-4019" title="Big City Mountaineers - Print" src="http://www.hiebing.com/wp-content/uploads/2010/08/bcm-print-d1.jpg" alt="" width="928" height="538" />
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		<item>
		<title>Schneider</title>
		<link>http://www.hiebing.com/work/schneider-print/</link>
		<comments>http://www.hiebing.com/work/schneider-print/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 14:17:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=3065</guid>
		<description><![CDATA[<img title="Schneider - Print Campaign" src="/wp-content/uploads/2009/12/img-pt-schneider-th1.jpg" alt="Schneider - Print Campaign" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>Schneider</h1>
<h2>Print</h2>
</div>
<div id="gallery">
<h4>Schneider &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3485" title="Schneider - Print" src="http://www.hiebing.com/wp-content/uploads/2009/12/img-pt-schneider-dt0.jpg" alt="Schneider - Print" width="928" height="538" />
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		<item>
		<title>flair4all</title>
		<link>http://www.hiebing.com/work/flair4all-print/</link>
		<comments>http://www.hiebing.com/work/flair4all-print/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:19:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=1597</guid>
		<description><![CDATA[<img title="flair4all Print" src="/wp-content/uploads/2009/10/img-pt-flair4all-th.jpg" alt="flair4all Print" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>flair4all</h1>
<h2>Print</h2>
</div>
<div id="gallery">
<h4>flair4all &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-1598" title="flair4all - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-flair4all-dt1.jpg" alt="flair4all Print" width="928" height="538" /></p>
<h4>flair4all &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-1599" title="flair4all - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-flair4all-dt2.jpg" alt="flair4all Print" width="928" height="538" /></div>
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		</item>
		<item>
		<title>Infantino</title>
		<link>http://www.hiebing.com/work/infantino-print/</link>
		<comments>http://www.hiebing.com/work/infantino-print/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:23:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=1611</guid>
		<description><![CDATA[<img title="Infantino - Print" src="/wp-content/uploads/2009/10/img-pt-infantino-th.jpg" alt="Infantino - Print" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>Infantino</h1>
<h2>Print</h2>
</div>
<div id="gallery">
<h4>Infantino &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3404" title="Infantino - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-infantino-dt0.jpg" alt="" width="928" height="538" />
</div>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Schneider</title>
		<link>http://www.hiebing.com/work/integrated-stories/schneider/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/schneider/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:41:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=106</guid>
		<description><![CDATA[<img title="Schneider" src="/wp-content/uploads/2009/10/img-is-schneider-th.jpg" alt="Schneider" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1150" title="Schneider" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-pr.jpg" alt="Schneider" width="619" height="538" /></p>
<div id="content">
<h1>Schneider</h1>
<h2>Integrated Story</h2>
<p>Truck drivers want more—more money, more independence, more time at home and, most of all, more respect. Give them all that, and you earn their trust. Ignore any part and they’ll join another fleet. Our holistic touchpoint plan spread the word that with Schneider you could work for “the man” and still be your own man, or woman—as is often the case.  Lo and behold, a gigantic influx of truckers hitched their career rigs to Schneider and gave them all the capacity they needed.</p></div>
<div id="seework">
<div><a href="#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h4>Integrated Story &#8211; Schneider &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-1151" title="Schneider Print Campaign" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-dt1.jpg" alt="img-is-schneider-dt1" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Schneider &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-1154" title="Schneider Print Campaign" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-dt2.jpg" alt="Schneider" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Schneider &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3043" title="Schneider Recruitment Campaign" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-dt31.jpg" alt="Schneider Recruitment Campaign" width="928" height="538" /></p>
<h4>Integrated  Story &#8211; Schneider &#8211; Direct Mail</h4>
<p><img class="alignnone size-full wp-image-1157" title="Schneider Print Campaign" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-dt4.jpg" alt="Schneider" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Schneider &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1161" title="Schneider Public Relations Campaign" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-dt5.jpg" alt="Schneider" width="928" height="538" /></div>
]]></content:encoded>
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		</item>
		<item>
		<title>flair4all</title>
		<link>http://www.hiebing.com/work/integrated-stories/flair4all/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/flair4all/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:33:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=98</guid>
		<description><![CDATA[<p><img title="Flair4All" src="/wp-content/uploads/2009/10/img-is-flair4all-th.jpg" alt="flair4all.com" width="130" height="130" /></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1072" title="Flair4All" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-pr.jpg" alt="flair4all" width="619" height="538" /></p>
<div id="content">
<h1>flair4all</h1>
<h2>Integrated Story</h2>
<p>Teen girls love to change their surroundings to reflect their individuality and quickly changing moods—even more so when they can do so without relying on their parents to make it happen. Flair4all lets them do just that—with removable and repositionable wall decals that let them change up their surroundings as often as they wish without causing any damage. We helped this startup build an e-commerce business from the ground up, including integration with the clients’ ERP systems. Our holistic touchpoint plan got the word out and quickly drove traffic levels that rivaled entrenched competitors.</p>
<p><a href="http://www.flair4all.com" target="_blank">flair4all.com</a></div>
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<div><a href="#examples">See This Work</a></div>
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<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h2>Integrated Story &#8211; flair4all &#8211; Identity</h2>
<p><img class="alignnone size-full wp-image-1075" title="flair4all Logo" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt1.jpg" alt="flair4all Logo" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Public Relations</h2>
<p><img class="alignnone size-full wp-image-3047" title="flair4all - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt21.jpg" alt="flair4all - Public Relations" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Public Relations</h2>
<p><img src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt9.jpg" alt="flair4all - Public Relations" title="flair4all - Public Relations" width="928" height="538" class="alignnone size-full wp-image-3049" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Print</h2>
<p><img class="alignnone size-full wp-image-1077" title="flair4all.com Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt3.jpg" alt="flair4all.com Print" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Print</h2>
<p><img class="alignnone size-full wp-image-1494" title="flair4all Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt41.jpg" alt="flair4all Print" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Interactive</h2>
<p><img class="alignnone size-full wp-image-1078" title="flair4all.com Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt4.jpg" alt="flair4all.com Interactive" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Social Marketing</h2>
<p><img class="alignnone size-full wp-image-3048" title="flair4all - Social Marketing on Facebook, Twitter and MySpace" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt62.jpg" alt="flair4all - Social Marketing" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Rich Media Web Banners</h2>
<p><img class="alignnone size-full wp-image-1080" title="flair4all.com Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt6.jpg" alt="flair4all.com Interactive" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Ambassador Program</h2>
<p><img class="alignnone size-full wp-image-1082" title="flair4all.com Social Media" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt7.jpg" alt="flair4all.com Social Media" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Sampling Event</h2>
<p><img class="alignnone size-full wp-image-1083" title="flair4all.com Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt8.jpg" alt="flair4all.com Public Relations" width="928" height="538" /></div>
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		</item>
		<item>
		<title>Kinetico</title>
		<link>http://www.hiebing.com/work/integrated-stories/kinetico/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/kinetico/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 13:53:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=38</guid>
		<description><![CDATA[<p><img title="Kinetico" src="/wp-content/uploads/2009/09/img-is-kinetico-th.jpg" alt="Kinetico" width="130" height="130" /></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1097" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-pr.jpg" alt="Kinetico" width="619" height="538" /></p>
<div id="content">
<h1>Kinetico</h1>
<h2>Integrated Story</h2>
<p>A premium maker of home water systems, including purification and softening, Kinetico needed to reenergize its dealer network and spur sales. We saw an untapped opportunity to invite women into the conversation and thereby into the category (while the buying decision is typically made by couples, communication in the category historically ignored the better half). Knowing our target cares profoundly about what enters her home, and particularly what her family consumes, we set out to bring water treatment out of the basement and into her world. By leveraging her role in the decision making process, Kinetico’s relevance increased, Web traffic doubled and Web leads to dealers increased 400%.</p>
<p><a title="Kinetico" href="http://www.kinetico.com" target="_blank">Kinetico</a> | <a title="Kinetico Commercial" href="http://www.kineticocommercial.com" target="_blank">Kinetico Commercial</a></div>
<div id="seework">
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<h2>Integrated Story &#8211; Kinetico &#8211; Identity</h2>
<p><img class="alignnone size-full wp-image-3056" title="Kinetico Logo" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt11.jpg" alt="Kinetico Logo" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Kinetico &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3057" title="Kinetico Identity" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt21.jpg" alt="Kinetico Identity" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Kinetico &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3058" title="Kinetico Identity" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt31.jpg" alt="Kinetico Identity" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Kinetico &#8211; Collateral</h4>
<p><img class="alignnone size-full wp-image-1101" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt4.jpg" alt="Kinetico" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Kinetico &#8211; Collateral</h4>
<p><img class="alignnone size-full wp-image-1102" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt5.jpg" alt="Kinetico" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Kinetico &#8211; Collateral</h4>
<p><img src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt9.jpg" alt="Kinetico Identity" title="Kinetico Identity" width="928" height="538" class="alignnone size-full wp-image-3059" /></p>
<h4>Integrated Story &#8211; Kinetico &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1103" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt6.jpg" alt="Kinetico" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Kinetico &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1104" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt7.jpg" alt="Kinetico" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Kinetico &#8211; Online Dealer Tool</h4>
<p><img class="alignnone size-full wp-image-1108" title="Kinetico" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-is-kinetico-dt8.jpg" alt="Kinetico" width="928" height="538" /></div>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Madison Museum of Contemporary Art</title>
		<link>http://www.hiebing.com/work/madison-museum-of-contemporary-art-print/</link>
		<comments>http://www.hiebing.com/work/madison-museum-of-contemporary-art-print/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:53:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=1651</guid>
		<description><![CDATA[<img title="MMoCA - Print" src="/wp-content/uploads/2009/10/img-pt-mmoca-th.jpg" alt="MMoCA - Print" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>Madison Museum of Contemporary Art</h1>
<h2>Print</h2>
</div>
<div id="gallery">
<h4>MMoCA &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-2354" title="Madison Museum of Contemporary Art - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-mmoca-dt11.jpg" alt="Madison Museum of Contemporary Art - Print" width="928" height="538" /></p>
<h4>MMoCA &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-2355" title="Madison Museum of Contemporary Art - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-mmoca-dt21.jpg" alt="Madison Museum of Contemporary Art - Print" width="928" height="538" /></div>
]]></content:encoded>
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		</item>
		<item>
		<title>St. Mary&#8217;s Hospital</title>
		<link>http://www.hiebing.com/work/st-marys-hospital-print/</link>
		<comments>http://www.hiebing.com/work/st-marys-hospital-print/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 22:11:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=1699</guid>
		<description><![CDATA[<img title="St. Mary's Hospital - Print" src="/wp-content/uploads/2009/10/img-pt-stmarys-th.jpg" alt="St. Mary's Hospital - Print" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>St. Mary&#8217;s Hospital</h1>
<h2>Print</h2>
</div>
<div id="seework">
<div><a href="#examples">See This Work</a></div>
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<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h4>St. Mary&#8217;s Hospital &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3197" title="St. Mary's Hospital - Print" src="http://www.hiebing.com/wp-content/uploads/2009/09/img-pt-stmarys-dt11.jpg" alt="" width="928" height="538" />
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		<title>Eastpak</title>
		<link>http://www.hiebing.com/work/eastpak-print/</link>
		<comments>http://www.hiebing.com/work/eastpak-print/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:04:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=1574</guid>
		<description><![CDATA[<img title="Eastpack Print" src="/wp-content/uploads/2009/10/img-pt-eastpak-th.jpg" alt="Eastpack Print" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>Eastpak</h1>
<h2>Print</h2>
</div>
<div id="seework">
<div><a href="#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h4>Eastpak &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-1575" title="Eastpak - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-pt-eastpak-dt1.jpg" alt="Eastpak - Print" width="928" height="538" /></div>
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