St. Mary’s Hospital

Radio

This campaign leveraged true stories of nurses who went the extra mile and beyond to provide compassionate care to patients. Launched as a tease campaign in outdoor and radio, it teased listeners with seemingly hypothetical questions about how far they would go for another person. The reveal phase showed that these were not hypotheticals at all but, rather, specific stories of extraordinary care delivered by the nurses who choose to answer their calling at St. Mary’s Hospital.

St. Mary’s Hospital – Radio – Dying Wish

 

St. Mary’s Hospital – Radio – Snow Angels

 

Culver’s

Integrated Story

Culver’s Website | Culver’s Facebook

Culver’s – Integrated Story – Television – Real Wisconsin Cheese

The whole idea around “Welcome to Delicious” is to invite consumers into Culver’s true story of goodness. To introduce the Three Cheese ButterBurger, we gave a behind-the-cheese look at the pride and passion for Wisconsin’s finest export.

Culver’s – Integrated Story – Television – Family Farm Fresh

The quality of Culver’s Fresh Frozen Custard starts with the very best Wisconsin dairy, made from milk produced by some 100 family farms. Here’s one hard-working spot set on turning ice cream lovers into frozen custard cravers.

Culver’s – Integrated Story – Television – 100% Midwest Raised

“What’s a ButterBurger?” Craig Culver has been asked that more times than he probably cares to count. And this spot was our answer, loud and clear: Fresh, never frozen, Midwest beef, cooked to order and served on a lightly buttered toasted bun by Craig himself.

Culver’s – Integrated Story – Television – True Blue Value

While other restaurants try to compete on price, Craig Culver is out there treating his guests to a little something called “True Blue Value.” Here’s a look at just why they do things the way they do at Culver’s.

Culver’s – Integrated Story – Digital – Welcome to Delicious Website

Today’s fluid culture demands fresh content and Culvers.com happily obliges. Flash features regularly refresh the home page and showcase new products and old favorites. Tools on the site are constantly refined to help guests find the information they want intuitively and quickly, including local daily features, soups and the hugely popular Fresh Frozen Custard Flavor of the Day.

Culver’s – Integrated Story – Digital – iPhone and Android Apps

Custom made with our on-the-go guests in mind, Culver’s iPhone and Android apps put the most popular information at their fingertips.  Our apps feature “the Five Day Flavor Forecast” where guests can preview and find where and when their favorite flavors will be served. Flavor notifications even alert guests when their favorite flavors of the day are being scooped up nearby.

Culver’s – Integrated Story – Welcome to Delicious Packaging

Packaging is a natural opportunity to retell and reinforce the “Welcome to Delicious” story as our guests literally hold the brand in their hands.  By highlighting Culver’s unique recipes and its heritage of never cutting corners, our packaging ever reminds guests of the authenticity and craftsmanship behind every meal.

 

Culver’s – Integrated Story – Welcome to Delicious In-Restaurant POP

With a fresh, genuine tone and manner that focuses on the food, we brought “Welcome to Delicious” to life on the menu board as well. Big food images and authentic language add anticipation and mouth appeal to guests as they order.

 

Culver’s – Integrated Story – Welcome to Delicious Social Media

Culver’s harnessed the passion of its loyal guest and increased brand awareness through engaging Facebook conversations about the craveable ButterBurger and other menu favorites. Culver’s increased its Facebook fan base by 149% over one year. Fan engagement increased by 500%.

Culver’s – Integrated Story – Who’s Your Mini Social Media

To celebrate the launch of a just-right size of a signature menu offering, the Mini Concrete Mixer, we created a social media campaign that encouraged guests to share photos of their mini-in-spirit. Within three weeks Culver’s fans shared more than 1,500 photos and voted more than 17,000 times. The restaurant’s Facebook page also grew by nearly 10,000 fans. Who doesn’t enjoy a cute kid, puppy or Play-dough sculpture?

Culver’s – Integrated Story – Welcome to Delicious In-Restaurant Flip Deck

Since most guests eat their meals before returning to the counter to order dessert, the Flip Deck and Dessert DVD remind them of the indulgent treats that are the perfect finale for a Culver’s meal.

Dean

Integrated Story

As the health care environment becomes ever more complex, our target, whom we call Kate, longs for a saner alternative. Dean answers her call with doctors and insurance plans that work together, hand in hand, to everyone’s lasting satisfaction.

The “Twice as Nice” campaign launched with TV, radio and interactive featuring the charismatic Dean twins, who personify the characteristics of outstanding, intelligent care–and who visibly keep Kate and her family first in mind.

Why Choose Dean Website

Dean Health System – Integrated Story – Television – Dean Listens

Dean Health System – Integrated Story – Interactive

Dean Health System – Integrated Story – Interactive

Dean Health System – Integrated Story – Interactive

Dean Health System – Integrated Story – Out Of Home

Innovative transit boards show our Dean Twins working hand in hand to bring important messaging to health care consumers as they appear to ride the city buses.

Dean Health System – Integrated Story – Out Of Home

Dean Health System – Integrated Story – Tandem Bicycle Giveaway

Dean Health System – Integrated Story – Television – Dean Communicates

Dean Health System – Integrated Story – Radio

ThedaCare – Radio

Janesville Gazette – Radio

Janesville Gazette – Radio

Janesville Gazette – Radio

Kwik Trip – Radio

Kwik Trip – Radio

Kwik Trip – Radio

Kwik Trip – Radio

Kwik Trip – Radio

Kwik Trip – Radio

Auto Glass Specialists – Radio

Dean Health System – Radio