<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Hiebing &#187; Social Marketing</title>
	<atom:link href="http://www.hiebing.com/tag/social-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hiebing.com</link>
	<description>Integrated Marketing and Advertising Agency, Madison, Wisconsin</description>
	<lastBuildDate>Fri, 03 Sep 2010 20:42:38 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Culver&#8217;s</title>
		<link>http://www.hiebing.com/work/integrated-stories/culvers/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/culvers/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 15:00:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=3982</guid>
		<description><![CDATA[<img class="alignnone size-full wp-image-4124" title="Culver's - Integrated Story" src="http://www.hiebing.com/wp-content/uploads/2010/08/img-culvers-th1.jpg" alt="" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hiebing.com/wp-content/uploads/2010/08/img-culvers-pr.jpg"><img class="alignnone size-full wp-image-3985" title="Culver's - Integrated Story" src="http://www.hiebing.com/wp-content/uploads/2010/08/img-culvers-pr.jpg" alt="" width="619" height="538" /></a></p>
<div id="content">
<h1>Culver&#8217;s</h1>
<h2>Integrated Story</h2>
<div id="content">
<p>Culver’s built its 400-plus family-friendly franchise on high-quality ingredients, cooked right to order and served by a cheerful team. Many of the favorites enjoyed at Culver’s originated in the Culver’s personal family kitchen, which brings them both authenticity and an abiding differentiating value. We share the Culver’s experience holistically through a number of touchpoints—from traditional TV and radio, to print, interactive, in store signage and social media. Culver’s customers are passionate and proud ambassadors of the brand; they love the food and the vibe and help us spread the good word to the rest of world.</p>
</div>
<p><a title="Culver's" href="http://www.culvers.com/" target="_blank">Culver&#8217;s Website</a> | <a title="Culver's Facebook" href="http://www.culvers.com/facebook" target="_blank">Culver&#8217;s Facebook</a></p>
</div>
<div id="seework">
<div><a href="?phpMyAdmin=414c4af31535t532a5ce0#examples">See This Work</a></div>
</div>
<p><a name="examples"></a></p>
<div id="gallery">
<h4>Integrated Story &#8211; Culver&#8217;s &#8211; Television &#8211; Thank You, Mom</h4>
<div class="mediafile"><div id="videoPlayer1"><div><a href="http://get.adobe.com/flashplayer/"><img src="http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif" width="112" height="33" /></a></div><div class="directLink">&nbsp;&bull;&nbsp;<a href="http://www.hiebing.com/wp-content/uploads/2010/03/CulversThankYouMomWalleye.mp4" target="_blank">Download Multimedia Example</a></div>
		<object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" width="640"
        height="495" codebase="http://www.apple.com/qtactivex/qtplugin.cab">
        <param name="src" value="http://www.hiebing.com/wp-content/uploads/2010/03/CulversThankYouMomWalleye.mp4">
        <param name="autoplay" value="false">
        <param name="controller" value="true">
        <param name="loop" value="false">
        <embed src="http://www.hiebing.com/wp-content/uploads/2010/03/CulversThankYouMomWalleye.mp4" width="640" height="495" autoplay="false" 
        controller="true" loop="false" pluginspage="http://www.apple.com/quicktime/download/">
        </embed>
        </object>
        </div></div><script type="text/javascript">
		
        var flashvars = {prod:"1",url:"http%3A%2F%2Fwww.hiebing.com%2Fwp-content%2Fuploads%2F2010%2F03%2FCulversThankYouMomWalleye.mp4",w:"924",h:"538"};
		var params = {bgcolor:"#000000",allowFullScreen:"true",allowScriptAccess:"always",wmode:"transparent",scale:"noscale",align:"TL",quality:"high"};
		var attributes = {id: "flashcontent"};
		if(swfobject.hasFlashPlayerVersion('9.0.18')){
			swfobject.embedSWF("/MediaPlayer.swf","videoPlayer1","924","538","9.0.18","",flashvars,params,attributes);
			jQuery('#gallery').addClass('loadingGallery');
		}else{
			if(supports_h264_baseline_video()){
				jQuery('#videoPlayer1').html('<video id="vid1" width="640" height="480" controls="true" autoplay="false" src="http://www.hiebing.com/wp-content/uploads/2010/03/CulversThankYouMomWalleye.mp4"></video>');
			}else{
				var myQTObject = new QTObject("http://www.hiebing.com/wp-content/uploads/2010/03/CulversThankYouMomWalleye.mp4", "videoPlayer1", "924", "538");
				if(myQTObject.isQTInstalled()){
					myQTObject.addParam("autostart", "false");
					myQTObject.write();
					jQuery('#gallery').addClass('loadingGallery');
				}
			}
		}
		
		</script>
<h4>Integrated Story &#8211; Culver&#8217;s &#8211; Television &#8211; Sorry, Champ</h4>
<div class="mediafile"><div id="videoPlayer2"><div class="directLink">&nbsp;&bull;&nbsp;<a href="http://www.hiebing.com/wp-content/uploads/2010/08/Culvers-ConcreteMixer-HD.mp4" target="_blank">Download Multimedia Example</a></div>
		<object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" width="640"
        height="495" codebase="http://www.apple.com/qtactivex/qtplugin.cab">
        <param name="src" value="http://www.hiebing.com/wp-content/uploads/2010/08/Culvers-ConcreteMixer-HD.mp4">
        <param name="autoplay" value="false">
        <param name="controller" value="true">
        <param name="loop" value="false">
        <embed src="http://www.hiebing.com/wp-content/uploads/2010/08/Culvers-ConcreteMixer-HD.mp4" width="640" height="495" autoplay="false" 
        controller="true" loop="false" pluginspage="http://www.apple.com/quicktime/download/">
        </embed>
        </object>
        </div></div><script type="text/javascript">
		
        var flashvars = {prod:"1",url:"http%3A%2F%2Fwww.hiebing.com%2Fwp-content%2Fuploads%2F2010%2F08%2FCulvers-ConcreteMixer-HD.mp4",w:"924",h:"538"};
		var params = {bgcolor:"#000000",allowFullScreen:"true",allowScriptAccess:"always",wmode:"transparent",scale:"noscale",align:"TL",quality:"high"};
		var attributes = {id: "flashcontent"};
		if(swfobject.hasFlashPlayerVersion('9.0.18')){
			swfobject.embedSWF("/MediaPlayer.swf","videoPlayer2","924","538","9.0.18","",flashvars,params,attributes);
			jQuery('#gallery').addClass('loadingGallery');
		}else{
			if(supports_h264_baseline_video()){
				jQuery('#videoPlayer1').html('<video id="vid1" width="640" height="480" controls="true" autoplay="false" src="http://www.hiebing.com/wp-content/uploads/2010/08/Culvers-ConcreteMixer-HD.mp4"></video>');
			}else{
				var myQTObject = new QTObject("http://www.hiebing.com/wp-content/uploads/2010/08/Culvers-ConcreteMixer-HD.mp4", "videoPlayer2", "924", "538");
				if(myQTObject.isQTInstalled()){
					myQTObject.addParam("autostart", "false");
					myQTObject.write();
					jQuery('#gallery').addClass('loadingGallery');
				}
			}
		}
		
		</script>
<h4>Integrated Story &#8211; Culver&#8217;s &#8211; Radio &#8211; Show and Tell</h4>
<div class="mediafile"><div id="videoPlayer3"><div class="directLink">&nbsp;&bull;&nbsp;<a href="http://www.hiebing.com/wp-content/uploads/2010/08/4-CF-30.mp3" target="_blank">Download Multimedia Example</a></div>
		<object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" width="640"
        height="495" codebase="http://www.apple.com/qtactivex/qtplugin.cab">
        <param name="src" value="http://www.hiebing.com/wp-content/uploads/2010/08/4-CF-30.mp3">
        <param name="autoplay" value="false">
        <param name="controller" value="true">
        <param name="loop" value="false">
        <embed src="http://www.hiebing.com/wp-content/uploads/2010/08/4-CF-30.mp3" width="640" height="495" autoplay="false" 
        controller="true" loop="false" pluginspage="http://www.apple.com/quicktime/download/">
        </embed>
        </object>
        </div></div><script type="text/javascript">
		
        var flashvars = {prod:"1",url:"http%3A%2F%2Fwww.hiebing.com%2Fwp-content%2Fuploads%2F2010%2F08%2F4-CF-30.mp3",w:"924",h:"538"};
		var params = {bgcolor:"#000000",allowFullScreen:"true",allowScriptAccess:"always",wmode:"transparent",scale:"noscale",align:"TL",quality:"high"};
		var attributes = {id: "flashcontent"};
		if(swfobject.hasFlashPlayerVersion('9.0.18')){
			swfobject.embedSWF("/MediaPlayer.swf","videoPlayer3","924","538","9.0.18","",flashvars,params,attributes);
			jQuery('#gallery').addClass('loadingGallery');
		}else{
			if(supports_h264_baseline_video()){
				jQuery('#videoPlayer1').html('<video id="vid1" width="640" height="480" controls="true" autoplay="false" src="http://www.hiebing.com/wp-content/uploads/2010/08/4-CF-30.mp3"></video>');
			}else{
				var myQTObject = new QTObject("http://www.hiebing.com/wp-content/uploads/2010/08/4-CF-30.mp3", "videoPlayer3", "924", "538");
				if(myQTObject.isQTInstalled()){
					myQTObject.addParam("autostart", "false");
					myQTObject.write();
					jQuery('#gallery').addClass('loadingGallery');
				}
			}
		}
		
		</script>
<h4>Integrated Story &#8211; Culver&#8217;s &#8211; Radio &#8211; Serious Spoon Material</h4>
<div class="mediafile"><div id="videoPlayer4"><div class="directLink">&nbsp;&bull;&nbsp;<a href="http://www.hiebing.com/wp-content/uploads/2010/08/9-CF-30_Concrete.mp3" target="_blank">Download Multimedia Example</a></div>
		<object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" width="640"
        height="495" codebase="http://www.apple.com/qtactivex/qtplugin.cab">
        <param name="src" value="http://www.hiebing.com/wp-content/uploads/2010/08/9-CF-30_Concrete.mp3">
        <param name="autoplay" value="false">
        <param name="controller" value="true">
        <param name="loop" value="false">
        <embed src="http://www.hiebing.com/wp-content/uploads/2010/08/9-CF-30_Concrete.mp3" width="640" height="495" autoplay="false" 
        controller="true" loop="false" pluginspage="http://www.apple.com/quicktime/download/">
        </embed>
        </object>
        </div></div><script type="text/javascript">
		
        var flashvars = {prod:"1",url:"http%3A%2F%2Fwww.hiebing.com%2Fwp-content%2Fuploads%2F2010%2F08%2F9-CF-30_Concrete.mp3",w:"924",h:"538"};
		var params = {bgcolor:"#000000",allowFullScreen:"true",allowScriptAccess:"always",wmode:"transparent",scale:"noscale",align:"TL",quality:"high"};
		var attributes = {id: "flashcontent"};
		if(swfobject.hasFlashPlayerVersion('9.0.18')){
			swfobject.embedSWF("/MediaPlayer.swf","videoPlayer4","924","538","9.0.18","",flashvars,params,attributes);
			jQuery('#gallery').addClass('loadingGallery');
		}else{
			if(supports_h264_baseline_video()){
				jQuery('#videoPlayer1').html('<video id="vid1" width="640" height="480" controls="true" autoplay="false" src="http://www.hiebing.com/wp-content/uploads/2010/08/9-CF-30_Concrete.mp3"></video>');
			}else{
				var myQTObject = new QTObject("http://www.hiebing.com/wp-content/uploads/2010/08/9-CF-30_Concrete.mp3", "videoPlayer4", "924", "538");
				if(myQTObject.isQTInstalled()){
					myQTObject.addParam("autostart", "false");
					myQTObject.write();
					jQuery('#gallery').addClass('loadingGallery');
				}
			}
		}
		
		</script>
<h4>Integrated Story &#8211; Culver&#8217;s &#8211; Social Media Contest</h4>
<p><img class="alignnone size-full wp-image-3986" title="Culver's - Social Media Contest" src="http://www.hiebing.com/wp-content/uploads/2010/08/img-culvers-d1.jpg" alt="" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Culver&#8217;s &#8211; Website Promotion</h4>
<p><img class="alignnone size-full wp-image-3987" title="Culver's - Website Promotion" src="http://www.hiebing.com/wp-content/uploads/2010/08/img-culvers-d2.jpg" alt="" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Culver&#8217;s &#8211; Website Promotion</h4>
<p><img class="alignnone size-full wp-image-3988" title="Culver's - Website Promotion" src="http://www.hiebing.com/wp-content/uploads/2010/08/img-culvers-d3.jpg" alt="" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Culver&#8217;s &#8211; On-Table Enticers</h4>
<p><img class="alignnone size-full wp-image-3989" title="Culver's - On-Table Enticers" src="http://www.hiebing.com/wp-content/uploads/2010/08/img-culvers-d4.jpg" alt="" width="928" height="538" /></p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.hiebing.com/work/integrated-stories/culvers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.hiebing.com/wp-content/uploads/2010/08/Culvers-ConcreteMixer-HD.mp4" length="2908857" type="video/mp4" />
<enclosure url="http://www.hiebing.com/wp-content/uploads/2010/03/CulversThankYouMomWalleye.mp4" length="2531440" type="video/mp4" />
<enclosure url="http://www.hiebing.com/wp-content/uploads/2010/04/Culvers-BBQ.mp4" length="2519860" type="video/mp4" />
<enclosure url="http://www.hiebing.com/wp-content/uploads/2010/08/4-CF-30.mp3" length="747209" type="audio/mpeg" />
<enclosure url="http://www.hiebing.com/wp-content/uploads/2010/08/9-CF-30_Concrete.mp3" length="747209" type="audio/mpeg" />
		</item>
		<item>
		<title>Culver&#8217;s</title>
		<link>http://www.hiebing.com/work/culvers-social-media-turtle-sundae-retirement/</link>
		<comments>http://www.hiebing.com/work/culvers-social-media-turtle-sundae-retirement/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 21:50:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=2969</guid>
		<description><![CDATA[<img title="Culver's - Social Media - Turtle Sundae Retirement" src="/wp-content/uploads/2009/12/img-sm-turtlesundae-th.jpg" alt="Culver's - Social Media - Turtle Sundae" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>Culver&#8217;s</h1>
<h2>Turtle Sundae Retirement</h2>
</div>
<div id="seework">
<div><a href="?phpMyAdmin=414c4af31535t532a5ce0#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h4>Culver&#8217;s &#8211; Social Media &#8211; Turtle Sundae Retirement</h4>
<p><img class="alignnone size-full wp-image-3274" title="Culver's - Social Media - Turtle Sundae Retirement" src="http://www.hiebing.com/wp-content/uploads/2009/12/Culvers-detail1.jpg" alt="" width="928" height="538" /></p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.hiebing.com/work/culvers-social-media-turtle-sundae-retirement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>flair4all</title>
		<link>http://www.hiebing.com/work/flair4all-social-media/</link>
		<comments>http://www.hiebing.com/work/flair4all-social-media/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 21:40:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=2946</guid>
		<description><![CDATA[<img title="flair4all - Social Media - Brand's Voice" src="/wp-content/uploads/2009/12/img-sm-flair4all-th.jpg" alt="flair4all - Social Media - Brand's Voice" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>flair4all</h1>
<h2>Social Media &#8211; Brand&#8217;s Voice</h2>
</div>
<div id="seework">
<div><a href="?phpMyAdmin=414c4af31535t532a5ce0#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h4>flair4all &#8211; Social Media &#8211; Brand&#8217;s Voice</h4>
<p><img class="alignnone size-full wp-image-2949" title="flair4all - Social Media - Brand's Voice" src="http://www.hiebing.com/wp-content/uploads/2009/12/img-sm-flair4all-dt1.jpg" alt="flair4all - Social Media - Brand's Voice" width="928" height="538" /></div>
]]></content:encoded>
			<wfw:commentRss>http://www.hiebing.com/work/flair4all-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Culver&#8217;s</title>
		<link>http://www.hiebing.com/work/culvers-social-media-vote-custard/</link>
		<comments>http://www.hiebing.com/work/culvers-social-media-vote-custard/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 21:39:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=2960</guid>
		<description><![CDATA[<img title="Culver's - Social Media - Vote Custard" src="/wp-content/uploads/2009/12/img-sm-votecustard-th.jpg" alt="Culver's - Social Media - Brand's Voice" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>Culver&#8217;s</h1>
<h2>Social Marketing &#8211; Brand&#8217;s Voice</h2>
</div>
<div id="gallery">
<h4>Culver&#8217;s &#8211; Social Media &#8211; Brand&#8217;s Voice</h4>
<p><img class="alignnone size-full wp-image-3021" title="Culver's - Social Media - Vote Custard" src="http://www.hiebing.com/wp-content/uploads/2009/12/img-sm-votecustard-dt11.jpg" alt="Culver's - Social Media - Vote Custard" width="928" height="538" /></p>
<h4>Culver&#8217;s &#8211; Social Media &#8211; Brand&#8217;s Voice</h4>
<p><img class="alignnone size-full wp-image-3020" title="Culver's - Social Media - Vote Custard" src="http://www.hiebing.com/wp-content/uploads/2009/12/img-sm-votecustard-dt21.jpg" alt="Culver's - Social Media - Vote Custard" width="928" height="538" /></div>
]]></content:encoded>
			<wfw:commentRss>http://www.hiebing.com/work/culvers-social-media-vote-custard/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FlameDisk</title>
		<link>http://www.hiebing.com/work/flamedisk-social-media/</link>
		<comments>http://www.hiebing.com/work/flamedisk-social-media/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 21:28:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=2954</guid>
		<description><![CDATA[<img title="FlameDisk - Social Media - Brand's Voice" src="/wp-content/uploads/2009/12/img-sm-flamedisk-th1.jpg" alt="FlameDisk - Social Media - Brand's Voice" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<div id="content">
<h1>FlameDisk</h1>
<h2>Social Marketing &#8211; Brand&#8217;s Voice</h2>
</div>
<div id="seework">
<div><a href="?phpMyAdmin=414c4af31535t532a5ce0#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h4>FlameDisk &#8211; Social Media &#8211; Brand&#8217;s Voice</h4>
<p><img class="alignnone size-full wp-image-3009" title="FlameDisk - Social Media - Brand's Voice" src="http://www.hiebing.com/wp-content/uploads/2009/12/img-sm-flamedisk-dt11.jpg" alt="FlameDisk - Social Media - Brand's Voice" width="928" height="538" /></div>
]]></content:encoded>
			<wfw:commentRss>http://www.hiebing.com/work/flamedisk-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Marketing</title>
		<link>http://www.hiebing.com/capabilities/social-marketing/</link>
		<comments>http://www.hiebing.com/capabilities/social-marketing/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 03:15:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Capabilities]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=526</guid>
		<description><![CDATA[<img title="Social Media" src="/wp-content/uploads/2009/10/ico-cp-socialmedia.gif" alt="Social Media" width="130" height="65" />

Turning social connections into brand connections]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2779" title="Hiebing - Social Marketing" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-cp-socialmarketing1.gif" alt="Hiebing - Social Marketing" width="710" height="170" /></p>
<p>New technology is leading the way in many of the campaigns we develop. New media provides significant opportunities to engage with very specific targets as never before. In using this ever-growing space, we plan and execute a broad range of initiatives, including blogs, e-newsletters, YouTube channels, Twitter, Facebook profiles, microsites, landing pages, e-commerce websites, mobile-enabled websites and whatever comes next.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hiebing.com/capabilities/social-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Schneider</title>
		<link>http://www.hiebing.com/work/integrated-stories/schneider/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/schneider/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:41:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=106</guid>
		<description><![CDATA[<img title="Schneider" src="/wp-content/uploads/2009/10/img-is-schneider-th.jpg" alt="Schneider" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1150" title="Schneider" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-pr.jpg" alt="Schneider" width="619" height="538" /></p>
<div id="content">
<h1>Schneider</h1>
<h2>Integrated Story</h2>
<p>Truck drivers want more—more money, more independence, more time at home and, most of all, more respect. Give them all that, and you earn their trust. Ignore any part and they’ll join another fleet. Our holistic touchpoint plan spread the word that with Schneider you could work for “the man” and still be your own man, or woman—as is often the case.  Lo and behold, a gigantic influx of truckers hitched their career rigs to Schneider and gave them all the capacity they needed.</p></div>
<div id="seework">
<div><a href="#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h4>Integrated Story &#8211; Schneider &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-1151" title="Schneider Print Campaign" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-dt1.jpg" alt="img-is-schneider-dt1" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Schneider &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-1154" title="Schneider Print Campaign" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-dt2.jpg" alt="Schneider" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Schneider &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3043" title="Schneider Recruitment Campaign" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-dt31.jpg" alt="Schneider Recruitment Campaign" width="928" height="538" /></p>
<h4>Integrated  Story &#8211; Schneider &#8211; Direct Mail</h4>
<p><img class="alignnone size-full wp-image-1157" title="Schneider Print Campaign" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-dt4.jpg" alt="Schneider" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Schneider &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1161" title="Schneider Public Relations Campaign" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-schneider-dt5.jpg" alt="Schneider" width="928" height="538" /></div>
]]></content:encoded>
			<wfw:commentRss>http://www.hiebing.com/work/integrated-stories/schneider/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>flair4all</title>
		<link>http://www.hiebing.com/work/integrated-stories/flair4all/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/flair4all/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 19:33:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=98</guid>
		<description><![CDATA[<p><img title="Flair4All" src="/wp-content/uploads/2009/10/img-is-flair4all-th.jpg" alt="flair4all.com" width="130" height="130" /></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1072" title="Flair4All" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-pr.jpg" alt="flair4all" width="619" height="538" /></p>
<div id="content">
<h1>flair4all</h1>
<h2>Integrated Story</h2>
<p>Teen girls love to change their surroundings to reflect their individuality and quickly changing moods—even more so when they can do so without relying on their parents to make it happen. Flair4all lets them do just that—with removable and repositionable wall decals that let them change up their surroundings as often as they wish without causing any damage. We helped this startup build an e-commerce business from the ground up, including integration with the clients’ ERP systems. Our holistic touchpoint plan got the word out and quickly drove traffic levels that rivaled entrenched competitors.</p>
<p><a href="http://www.flair4all.com" target="_blank">flair4all.com</a></div>
<div id="seework">
<div><a href="#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h2>Integrated Story &#8211; flair4all &#8211; Identity</h2>
<p><img class="alignnone size-full wp-image-1075" title="flair4all Logo" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt1.jpg" alt="flair4all Logo" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Public Relations</h2>
<p><img class="alignnone size-full wp-image-3047" title="flair4all - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt21.jpg" alt="flair4all - Public Relations" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Public Relations</h2>
<p><img src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt9.jpg" alt="flair4all - Public Relations" title="flair4all - Public Relations" width="928" height="538" class="alignnone size-full wp-image-3049" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Print</h2>
<p><img class="alignnone size-full wp-image-1077" title="flair4all.com Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt3.jpg" alt="flair4all.com Print" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Print</h2>
<p><img class="alignnone size-full wp-image-1494" title="flair4all Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt41.jpg" alt="flair4all Print" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Interactive</h2>
<p><img class="alignnone size-full wp-image-1078" title="flair4all.com Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt4.jpg" alt="flair4all.com Interactive" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Social Marketing</h2>
<p><img class="alignnone size-full wp-image-3048" title="flair4all - Social Marketing on Facebook, Twitter and MySpace" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt62.jpg" alt="flair4all - Social Marketing" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Rich Media Web Banners</h2>
<p><img class="alignnone size-full wp-image-1080" title="flair4all.com Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt6.jpg" alt="flair4all.com Interactive" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Ambassador Program</h2>
<p><img class="alignnone size-full wp-image-1082" title="flair4all.com Social Media" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt7.jpg" alt="flair4all.com Social Media" width="928" height="538" /></p>
<h2>Integrated Story &#8211; flair4all &#8211; Sampling Event</h2>
<p><img class="alignnone size-full wp-image-1083" title="flair4all.com Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-flair4all-dt8.jpg" alt="flair4all.com Public Relations" width="928" height="538" /></div>
]]></content:encoded>
			<wfw:commentRss>http://www.hiebing.com/work/integrated-stories/flair4all/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nestl&#233; Nutrition</title>
		<link>http://www.hiebing.com/work/integrated-stories/nestle-nutrition/</link>
		<comments>http://www.hiebing.com/work/integrated-stories/nestle-nutrition/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 16:52:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Stories]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Integrated Story]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.hiebing.com/?p=91</guid>
		<description><![CDATA[<img title="Nestlé Nutrition - Integrated Story" src="/wp-content/uploads/2009/10/img-is-nestle-th2.jpg" alt="Nestlé Nutrition - Integrated Story" width="130" height="130" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3051" title="Nestlé Nutrition - Integrated Story" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-pr1.jpg" alt="Nestle Nutrition" width="619" height="538" /></p>
<div id="content">
<h1>Nestlé Nutrition</h1>
<h2>Integrated Story</h2>
<p>Clinicians are often stuck between a rock and a hard place—under enormous pressure to do what’s best for the patient while facing ever-shrinking resources. By helping show that science and caring are complementary principles, we helped Nestlé build credibility and preference with clinicians across the continuum of nutritional needs—for everyone from the healthy to the critically ill. Working together, we created a marketing engine that drove the brand to marvelous new heights. Clinicians looked at the brand with fresh eyes, embraced its promise, and rewarded it with healthy and sustained growth.</p>
<p><a title="Nestle Nutrition Store" href="http://www.nestlenutritionstore.com/" target="_blank">Nestle Nutrition Store</a></div>
<div id="seework">
<div><a href="#examples">See This Work</a></div>
</div>
<p><a id="examples" name="examples"></a></p>
<div id="gallery">
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Print</h4>
<p><img class="alignnone size-full wp-image-3052" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt14.jpg" alt="Nestlé Nutrition - Print" width="928" height="538" /></p>
<h4>Integrated  Story &#8211; Nestlé Nutrition &#8211; Sales Blitz</h4>
<p><img class="alignnone size-full wp-image-1122" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt2.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1123" title="Nestlé Nutrition - Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt3.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1129" title="Nestlé Nutrition - Interactive" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt4.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1124" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt5.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; CRM Program</h4>
<p><img class="alignnone size-full wp-image-1125" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt6.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Consumer Magazine</h4>
<p><img class="alignnone size-full wp-image-1126" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt7.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1130" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt8.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1131" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt9.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Point of Sale</h4>
<p><img class="alignnone size-full wp-image-1132" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt10.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Collateral</h4>
<p><img class="alignnone size-full wp-image-1133" title="Nestlé Nutrition - Print" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt11.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Interactive</h4>
<p><img class="alignnone size-full wp-image-1134" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt12.jpg" alt="Nestlé Nutrition" width="928" height="538" /></p>
<h4>Integrated Story &#8211; Nestlé Nutrition &#8211; Public Relations</h4>
<p><img class="alignnone size-full wp-image-1135" title="Nestlé Nutrition - Public Relations" src="http://www.hiebing.com/wp-content/uploads/2009/10/img-is-nestle-dt13.jpg" alt="Nestlé Nutrition" width="928" height="538" /></div>
]]></content:encoded>
			<wfw:commentRss>http://www.hiebing.com/work/integrated-stories/nestle-nutrition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
