Hiebing » Television http://www.hiebing.com Integrated Marketing and Advertising Agency, Madison, Wisconsin Fri, 03 Sep 2010 20:42:38 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 University of Wisconsin–Madison http://www.hiebing.com/work/uw-madison-television/ http://www.hiebing.com/work/uw-madison-television/#comments Fri, 03 Sep 2010 16:35:49 +0000 admin http://www.hiebing.com/?p=4205 ]]>

University of Wisconsin–Madison

Television

With a long, unique tradition of fearlessly seeking and bringing to life ideas that transform the world, the University of Wisconsin combines forward thinking with a fun-fueled, idiosyncratic culture. This spot affirms the Wisconsin tradition to awaken, inspire and renew connection to the Badger family.

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Culver’s

Integrated Story

Culver’s built its 400-plus family-friendly franchise on high-quality ingredients, cooked right to order and served by a cheerful team. Many of the favorites enjoyed at Culver’s originated in the Culver’s personal family kitchen, which brings them both authenticity and an abiding differentiating value. We share the Culver’s experience holistically through a number of touchpoints—from traditional TV and radio, to print, interactive, in store signage and social media. Culver’s customers are passionate and proud ambassadors of the brand; they love the food and the vibe and help us spread the good word to the rest of world.

Culver’s Website | Culver’s Facebook

]]> http://www.hiebing.com/work/integrated-stories/culvers/feed/ 0 Dean http://www.hiebing.com/work/integrated-stories/why-choose-dean/ http://www.hiebing.com/work/integrated-stories/why-choose-dean/#comments Thu, 17 Jun 2010 21:39:15 +0000 admin http://www.hiebing.com/?p=3784 ]]>

Dean

Integrated Story

As the health care environment becomes ever more complex, our target, whom we call Kate, longs for a saner alternative. Dean answers her call with doctors and insurance plans that work together, hand in hand, to everyone’s lasting satisfaction.

The “Twice as Nice” campaign launched with TV, radio and interactive featuring the charismatic Dean twins, who personify the characteristics of outstanding, intelligent care–and who visibly keep Kate and her family first in mind.

Why Choose Dean Website

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Culver’s

Sorry, Champ Television

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Culver’s

Thank You Mom Television

]]> http://www.hiebing.com/work/culvers-television/feed/ 0 Eastpak http://www.hiebing.com/work/eastpak-spirit/ http://www.hiebing.com/work/eastpak-spirit/#comments Wed, 04 Nov 2009 15:10:54 +0000 admin http://www.hiebing.com/?p=2521 ]]>

Eastpak

Spirit

]]> http://www.hiebing.com/work/eastpak-spirit/feed/ 0 Famous Footwear http://www.hiebing.com/work/famous-footwear-spring-looks-tv/ http://www.hiebing.com/work/famous-footwear-spring-looks-tv/#comments Mon, 02 Nov 2009 19:14:00 +0000 admin http://www.hiebing.com/?p=2173 Famous Footwear - Television]]>

Famous Footwear

Spring Looks

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Dean Health System

Moms Love Dean

]]> http://www.hiebing.com/work/dean/feed/ 0 American Family Insurance http://www.hiebing.com/work/integrated-stories/hello-georgia/ http://www.hiebing.com/work/integrated-stories/hello-georgia/#comments Thu, 01 Oct 2009 19:37:12 +0000 admin http://www.hiebing.com/?p=102 ]]> AmFam Hello Georgia Campaign

American Family Insurance

Integrated Story

Known for treating policyholders like family, American Family Insurance knew its message had to be warm and authentic with a twist of Southern hospitality. After talking with our target, we quickly found that nothing beat the simplicity of just saying “hello.” This insight set the tone for the launch. We surrounded our target with relevant broad media touchpoints as well as context-specific places like cinemas and gas stations. The introduction deepened with print, rich media Web banners, e-newsletters and direct mail. All this built a strong layer of awareness and brand recognition. When local agents hit the field, prospects were primed to continue the conversation.

]]> http://www.hiebing.com/work/integrated-stories/hello-georgia/feed/ 0 Famous Footwear http://www.hiebing.com/work/integrated-stories/famous-footwear/ http://www.hiebing.com/work/integrated-stories/famous-footwear/#comments Thu, 01 Oct 2009 16:33:34 +0000 admin http://www.hiebing.com/?p=86 ]]> Famous Footwear

Famous Footwear

Integrated Story

After helping Famous Footwear grow from 80 stores to 1,100 stores, its brand-names-for-less positioning had been aped by nearly all the competition. Clearly, it was time for a makeover—and one that could be brought to light in seasonal promotions such as back-to-school and holidays. After researching potential Soul PurposesSM, we coined “found them at Famous”—capturing mom’s joy of shoe-shopping success. You see, a Famous mom rejoices when she finds real-world fashion without breaking the bank or her stride. And when she repeatedly lays the plastic down, you know you’ve earned her trust.

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