Culver’s
Integrated Story
Culver’s built its 400-plus family-friendly franchise on high-quality ingredients, cooked right to order and served by a cheerful team. Many of the favorites enjoyed at Culver’s originated in the Culver’s personal family kitchen, which brings them both authenticity and an abiding differentiating value. We share the Culver’s experience holistically through a number of touchpoints—from traditional TV and radio to print, interactive, in-store signage and social media. Culver’s customers are passionate and proud ambassadors of the brand; they love the food and the vibe and help us spread the good word to the rest of world.
Culver’s Website | Culver’s Facebook
Culver’s – Integrated Story – Television – Real Wisconsin Cheese
The whole idea around “Welcome to Delicious” is to invite consumers into Culver’s true story of goodness. To introduce the Three Cheese ButterBurger, we gave a behind-the-cheese look at the pride and passion for Wisconsin’s finest export.
Culver’s – Integrated Story – Television – 100% Midwest Raised
“What’s a ButterBurger?” Craig Culver has been asked that more times than he probably cares to count. And this spot was our answer, loud and clear: Fresh, never frozen, Midwest beef, cooked to order and served on a lightly buttered toasted bun by Craig himself.
Culver’s – Integrated Story – Television – Hand-Battered Perfection
For fish lovers, North Atlantic cod is an irresistible treat. But too few people knew Culver’s serves the best cod around. With this spot, we set out to spread the word that every piece of cod Culver’s serves is caught fresh in the frigid Arctic ocean, then hand-battered and cooked to perfection only after you order. And that’s a story no other restaurant can tell.
Culver’s – Integrated Story – Television – Flavor of the Day
Culver’s Fresh Frozen Custard is loved by taste buds everywhere, yet there are lots of folks out there who don’t even know what frozen custard is. We leveraged Culver’s beloved Flavor of the Day to bring people in for a scoop and keep them coming back for more.
Culver’s – Integrated Story – Television – Naturally Tender
Culver’s may be famous for ButterBurgers and Fresh Frozen Custard, but their all-natural chicken is the highest-quality, best-tasting chicken of any of their competitors (better even than those where chicken is all they do). Together we set out to let it be known, and, like that, chicken-lovers began flocking to Culver’s.
Culver’s – Integrated Story – Digital – Responsive Website
Culvers.com With more and more guests accessing the web through mobile devices, we set out to deliver quality content for all. The responsive web redesign of culvers.com let guests learn about new menu creations, seasonal promotions and even manage their nutrition and customize their next meal from virtually any device.
Culver’s – Integrated Story – Digital – Responsive Website
Culvers.com With more and more guests accessing the web through mobile devices, we set out to deliver quality content for all. The responsive web redesign of culvers.com let guests learn about new menu creations, seasonal promotions and even manage their nutrition and customize their next meal from virtually any device.
Culver’s – Integrated Story – Digital – iPhone and Android Apps
Custom made with our on-the-go guests in mind, Culver’s iPhone and Android apps put the most popular information at their fingertips. Our apps feature “the Five Day Flavor Forecast” where guests can preview and find where and when their favorite flavors will be served. Flavor notifications even alert guests when their favorite flavors of the day are being scooped up nearby.
Culver’s – Integrated Story – Welcome to Delicious Packaging
Packaging is a natural opportunity to retell and reinforce the “Welcome to Delicious” story as our guests literally hold the brand in their hands. By highlighting Culver’s unique recipes and its heritage of never cutting corners, our packaging ever reminds guests of the authenticity and craftsmanship behind every meal.
Culver’s – Integrated Story – Welcome to Delicious In-Restaurant POP
With a fresh, genuine tone and manner that focuses on the food, we brought “Welcome to Delicious” to life on the menu board as well. Big food images and authentic language add anticipation and mouth appeal to guests as they order.
Culver’s – Integrated Story – Social Media – Facebook
Culver’s guests are a devoted lot, and they love to share their views on all things Culver’s. We spark conversations about the deliciousness of ButterBurgers, community events hosted at Culver’s and much anticipated new restaurant openings to inspire a visit. Guests can catch our TV spots here too, because sometimes once isn’t enough. Not surprisingly, Facebook is the second largest driver of traffic to culvers.com.
Culver’s – Integrated Story – Who’s Your Mini Social Media
To celebrate the launch of a just-right size of a signature menu offering, the Mini Concrete Mixer, we created a social media campaign that encouraged guests to share photos of their mini-in-spirit. Within three weeks Culver’s fans shared more than 1,500 photos and voted more than 17,000 times. The restaurant’s Facebook page also grew by nearly 10,000 fans. Who doesn’t enjoy a cute kid, puppy or Play-dough sculpture?
Culver’s – Integrated Story – Welcome to Delicious In-Restaurant Flip Deck
Since most guests eat their meals before returning to the counter to order dessert, the Flip Deck and Dessert DVD remind them of the indulgent treats that are the perfect finale for a Culver’s meal.
