eCampus Integrated Story

University of Wisconsin System eCampus

Integrated Story

The University of Wisconsin System enlisted us to develop, design, brand and launch an online educational portal and destination to remain competitive within the ever-evolving educational landscape. This portal would serve as the gateway of access to online learning throughout the University of Wisconsin System. We needed to provide students the tools they needed to successfully locate, obtain and finish a UW degree and at the same time provide them with a real university experience, like one they’d find on campus. Not only did we need to dig deep into what a prospective student may need and want, but we also needed to develop a brand and platform that would encompass and represent everything the system and all it’s campuses had to offer as a whole.

eCampus Website

See This Work

University of Wisconsin eCampus – Integrated Story – Virtual Kick-Off Event

To launch the UW System eCampus, we organized a Virtual Kick-Off Event, complete with guest speakers, live tweeting and a virtual ribbon cutting.

University of Wisconsin eCampus – Integrated Story – Interactive

For students thinking of continuing their education online, the prospect can be daunting. There’s also the perception that it isn’t credible. eCampus gets past these obstacles. It presents itself as a sound option with the same degree as a brick and mortar campus. It creates a sense of community too. Getting in touch with an advisor, connecting with peers or previewing an online class is just a click away.

University of Wisconsin eCampus – Integrated Story – Naming

To stand out and feel credible, we needed a name that quickly telegraphed that our experience was real, credible UW education online and on your terms. From this insight, UW System eCampus was born.