University of Wisconsin System eCampus
The University of Wisconsin System enlisted us to develop, design, brand and launch an online educational portal and destination to remain competitive within the ever-evolving educational landscape. This portal would serve as the gateway of access to online learning throughout the University of Wisconsin System. We needed to provide students the tools they needed to successfully locate, obtain and finish a UW degree and at the same time provide them with a real university experience, like one they’d find on campus. Not only did we need to dig deep into what a prospective student may need and want, but we also needed to develop a brand and platform that would encompass and represent everything the system and all it’s campuses had to offer as a whole.