Flatt Energy Cola
Integrated Story
Flatt Energy Cola was dreamed up and schemed up by a couple of college grads right here in Madison, Wisconsin, with a passion for the category, tuned-in tastebuds and a need to get off the ground. Enter: Hiebing.
With our hearts and heads in everything from positioning to packaging to POP, we helped to define Flatt as the irreverent, ironic and refreshingly honest brand we know today. An energy drink with a unique cola taste and the chutzpah to acknowledge what most people really need a boost of power for: getting through a regular day.
Flatt Energy Cola – Integrated Story – Packaging
A little spicy and a lot smooth, Flatt Energy Cola takes a turn from the average energy drink by acknowledging the obvious: Very few people are actually going to go cliff diving or dirt biking. People simply need a boost of sugar, caffeine and vitamin C to overcome the lulls and lags in their day.
Our Flatt package design features the time-tested technique for dominating boredom: doodles. Done with a convivial “elbow in the ribs,” these doodles combine with an electric color palette to relay an intense appreciation for everyday individuality.
Flatt Energy Cola – Integrated Story – Packaging
A little spicy and a lot smooth, Flatt Energy Cola takes a turn from the average energy drink by acknowledging the obvious: Very few people are actually going to go cliff diving or dirt biking. People simply need a boost of sugar, caffeine and vitamin C to overcome the lulls and lags in their day.
Our Flatt package design features the time-tested technique for dominating boredom: doodles. Done with a convivial “elbow in the ribs,” these doodles combine with an electric color palette to relay an intense appreciation for everyday individuality.
Flatt Energy Cola – Integrated Story – Website Design
A name like “Flatt” doesn’t exactly scream energy. So we embraced the irony on a website that educates about the product as much as it engages the user. Sprinkled throughout the freshly doodled design are links, buttons and resources that reinforce the boredom-crushing nature of the Flatt brand.
Flatt Energy Cola – Integrated Story – Print – In-Store Point-of-Sale
To help drive trial of a product with small market share in the already-crowded energy drink category, Flatt needed to stand out in-store. We created an arsenal of POP materials that leverage Flatt’s trademark attitude and honesty while reinforcing the refreshing fact that it’s unlike anything else you’ve encountered.
