Schneider
Integrated Story
Truck drivers want more—more money, more independence, more time at home and, most of all, more respect. Give them all that, and you earn their trust. Ignore any part and they’ll join another fleet. Our holistic touchpoint plan spread the word that with Schneider you could work for “the man” and still be your own man, or woman—as is often the case. Lo and behold, a gigantic influx of truckers hitched their career rigs to Schneider and gave them all the capacity they needed.
