Dean
Integrated Story
As the health care environment becomes ever more complex, our target, whom we call Kate, longs for a saner alternative. Dean answers her call with doctors and insurance plans that work together, hand in hand, to everyone’s lasting satisfaction.
The “Twice as Nice” campaign launched with TV, radio and interactive featuring the charismatic Dean twins, who personify the characteristics of outstanding, intelligent care–and who visibly keep Kate and her family first in mind.
