Quaker

Naming

Even with a robust morning foods portfolio, Quaker Oats continues to seek fresh opportunities to capture share of stomach. One recent solution? A new heart-shaped cereal that grabs consumer’s attention while walking the fine line between taste and heart health. Working hand in hand with the Quaker team, Hiebing helped define the role of the new cereal in Quaker’s lineup and coined the playful yet nutrition-conveying name of “Whole Hearts.”