Faced with a category driven by promotional marketing and sophomoric humor we were tasked with creating an idea that could resonate with consumers’ hearts. We learned that they valued authenticity, wholesome ingredients and meaningful experiences with family and friends, and this was our insight into rising above the fray. Thus was born “Welcome to Delicious”—a Core Creative Idea that stood in the face of dollar menus and offered an open-armed invitation to a special farm-to-fork experience. This anthemic idea worked across mediums and platforms from banners to social media, from their homepage to mobile app.
As the state’s second-largest credit union with $2.4 billion in assets, Summit Credit Union found itself with many reasons to believe but needed a strategic and creative partner to bring them to life in a highly congested and competitive market. Additionally, financial management is perceived as confusing and daunting at times, especially to those who are underserved, with college debt and subpar credit ratings. We bucked category conventions by taking a bold step to help people, especially women and young people, understand their finances and how to invest wisely. To these consumers, empowerment was a contemporary currency that they valued so we illuminated a path that was insightful, relatable and easy to understand.
Higher education has become a highly competitive category with the emergence of for-profit schools with deep marketing budgets, saturating consumers with messages of convenience and accelerated degrees. To counter this insurgence, the University of Wisconsin tasked Hiebing with creating a contemporary system-wide brand positioning and awareness campaign that could propel this world-renowned university forward. Secondarily, we were charged with promoting certain schools and programs to further inspire and engage prospective students through meaningful differentiation.
No other category has experienced such transformation, restructuring and confusion over the past decade like health care. Dean Health is a unique example of how Hiebing partnered with a health provider and insurer to create multi channel content that simplified the perceived complexity of health care decisions and brought about sustained success that motivated employees and Wall Street. From brand development to system integration communication strategies, we have helped Dean Health stay at the forefront of health care – and top of mind for consumers.
Toppers Pizza has a strong 11-state footprint, but has big dreams of becoming a national brand as an alternative to the big corporate chains. As an underdog overshadowed by competitors with big budgets, we have helped Toppers Pizza share their mission and proposition via powerful, unapologetic content that deputizes consumers into brand evangelists. Together, we’ve helped create a movement that is catalyzed by the consumers who spread our message through their own social networks. Today, Hiebing leads all the creative messaging from online to offline channels—even packaging. Tomorrow, we take on the world.
Deep in the heart of the Lone Star State, just southeast of Austin, you’ll find the Lost Pines Region—home to a luxury Hyatt Regency resort. As their agency of record for social media and public relations, Hiebing has helped position this premium resort into the most sought-after destination in central Texas through compelling storytelling. Rather than deploying an amenity-driven strategy, we have created a narrative that invites travelers to create lasting memories at this one-of-a-kind oasis—perfect for small moments like weekend getaways as well as big moments like a wedding day. We’ve worked together to not only increase reservations, but successfully garner more than our fair share of positive press coverage, taking our message beyond previous borders.