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Kid Trax Rideamals Scout

Kid Trax Spurs Your Imagination With Launch of Rideamals Scout

Every mom wants to give a gift that a child will remember forever, but dreads buyer’s remorse. Solving that is a category-creative product from Kid Trax Rideamals! Kid Trax, a leading maker of award-winning battery powered ride-on toys, planned to release its first Rideamal toy before the holidays. Scout, the Rideamal’s name, is a ride-on, interactive […]

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Fiskars back-to-school

Fiskars Goes Back to School With an Updated Campaign

Fiskars, a leading scissors brand in the back-to-school category and beyond, was looking to maintain its market dominance and increase its affinity and relevance with K–second grade elementary school teachers. As Fiskars’ long-time partner—and after 10 years of a consistent story and branding around back to school—it was time to reinvigorate the message and remind […]

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David & Goliath Hiebing

How Bricks & Mortar Stores Can Combat Amazon

64 percent of American households have Amazon Prime. And one scary quote: “I think that effectively you have a company that has conspired with about a million consumers and technology to destroy brands.” – Scott Gallaway, NYU Stern School of Business speaking at L2’s Amazon Clinic

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Hiebing SXSW 2018

10 Key Trends and Takeaways from SXSW (2018)

When it comes to the life of a marketer, change seems to happen at hyper speed. We went to SXSW in our agency’s second city of Austin to see how others are tackling the latest trends and thinking for clients and industries. Check out our 10 key trends and takeaways from SXSW:

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Mobile Research

Research + Mobile Devices: Tips for Maximizing Response Rates

It’s no longer a question of whether or not mobile is changing how we do what we do. One of the last frontiers to be affected by the transition to mobile dependence has been market research, but our practice is now evolving at a rapid pace. Trend forecasters all agree that the proportion of online […]

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Brand Name Badge

Brand Name Development: A Rose By Any Other Name…Might Not Be As Cool

The name of your brand may be the second most critical decision that you, as a marketer, may have to make. The first most critical is whether or not you have a product worthy of a brand. We understand your struggle. Let’s make things a little easier with these six best practices for brand name […]

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Creating An Ownable Mark: New Logo Design for Saris Cycling Group

As Saris’ long-time partners (and a building full of two-wheel enthusiasts), we’ve had the pleasure of working together on website redesigns, product naming and everything in between. Most recently, we took on the exciting challenge of helping Saris evolve their existing logo.

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Digital Brand Safety

How to Keep Your Brand Safe in a Digital World

Context is a key component of communication, and brand messaging is no different. Brands have always been concerned with the atmosphere in which their messages appear, whether it is avoiding adult-themed topics or for competitive separation reasons.

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2017 SXSW

SXSW Interactive 2017: Artificial Intelligence, Humanity, and Starting With Story

Sleep never comes easy during or following SXSW—there’s too much to consider, reimagine, implement and test. Since attending SXSW Interactive in our agency’s second city of Austin, we’ve been ruminating on how the latest trends and new thinking around the tried and true apply to our clients and their industries. Here are a few things […]

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Culvers Snapchat Filters

Unlocking Snapchat’s Major Key: Authenticity

Amid all the posting, tweeting and pinning, a different verb has worked its way to the social forefront: snapping.

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