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Bringing a Refreshed Brand Identity and Artful Experience Alive Online: MMoCA’s New Website Featured Among Communication Arts Webpicks

Inspired by a target audience interested in immersing themselves in art and learning about museum exhibitions and events, our Hiebing team set out to revamp the Madison Museum of Contemporary Art’s (MMoCA) website.

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Cheese Curd Challenge

Culver’s Engages Guests, Influencers With Cheese Curd Challenge

When the Milwaukee Journal-Sentinel asked Wisconsin native and “MasterChef” contestant Emily Hallock what her “cheesehead craving” is, she replied, “It’s Culver’s Cheese Curds every time I get up to Wisconsin. Always.” Her response sparked a big idea. Culver’s, a long-term partner of Hiebing’s, was looking for ways to augment National Cheese Curd Day, a holiday […]

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Culver’s Premier Partnership Award

True Blue Pride: Hiebing Receives Culver’s Premier Partnership Award

A decade of partnership was celebrated when Culver’s awarded Hiebing the 2019 Premier Partnership Award. The highest honor a supplier can receive from the franchising system, this annual award goes to suppliers who collaborate to better understand the brand’s needs, give it a competitive advantage, and share similar values and beliefs. Hiebing was presented the award […]

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Meaningful Marketing

Deepening Meaning in Marketing

Consumers are savvier than ever. They’ve honed skills to sniff out the truth, champion transparency, and demand that brands don’t just sell to them, but move them. More than ever, they want to be wooed and build a genuine relationship with brands. They crave more meaning. In response, marketers must craft and consistently deliver on […]

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SXSW 2019 Hiebing

Fresh From Austin: 8 Key Trends and Takeaways From SXSW 2019

Another year, another trip to our agency’s second city of Austin to hear the latest marketing trends and strategic thinking. Here are eight key trends and takeaways from 2019 SXSW:  Transparency at the heart. Whether the challenge is building trust with your target consumers around data usage, understanding what goes into the black box of […]

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Kid Trax Rideamals Scout

Kid Trax Spurs Your Imagination With Launch of Rideamals Scout

Every mom wants to give a gift that a child will remember forever, but dreads buyer’s remorse. Solving that is a category-creative product from Kid Trax Rideamals! Kid Trax, a leading maker of award-winning battery powered ride-on toys, planned to release its first Rideamal toy before the holidays. Scout, the Rideamal’s name, is a ride-on, interactive […]

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Fiskars back-to-school

Fiskars Goes Back to School With an Updated Campaign

Fiskars, a leading scissors brand in the back-to-school category and beyond, was looking to maintain its market dominance and increase its affinity and relevance with K–second grade elementary school teachers. As Fiskars’ long-time partner—and after 10 years of a consistent story and branding around back to school—it was time to reinvigorate the message and remind […]

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David & Goliath Hiebing

How Bricks & Mortar Stores Can Combat Amazon

64 percent of American households have Amazon Prime. And one scary quote: “I think that effectively you have a company that has conspired with about a million consumers and technology to destroy brands.” – Scott Gallaway, NYU Stern School of Business speaking at L2’s Amazon Clinic

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Hiebing SXSW 2018

10 Key Trends and Takeaways from SXSW (2018)

When it comes to the life of a marketer, change seems to happen at hyper speed. We went to SXSW in our agency’s second city of Austin to see how others are tackling the latest trends and thinking for clients and industries. Check out our 10 key trends and takeaways from SXSW:

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Mobile Research

Research + Mobile Devices: Tips for Maximizing Response Rates

It’s no longer a question of whether or not mobile is changing how we do what we do. One of the last frontiers to be affected by the transition to mobile dependence has been market research, but our practice is now evolving at a rapid pace. Trend forecasters all agree that the proportion of online […]

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