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2020 year With Social Icons

Six Marketing Trends to Watch in 2020

The pace of change continues to escalate as we turn the corner to a new decade, sparking constant curiosity about how these opportunities could elevate the marketing programs we’re planning and executing. Here are a few of the trends we think could hit a tipping point in 2020. Personalization. Over the last several years, we’ve […]

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Overcoming Poverty With United Way of Dane County Campaign

Dane County and Madison get lots of kudos for being a great place to live. But all of us, here and everywhere, hit some rough patches in life. And that’s when a strong community rallies to lend a hand.

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State of Wisconsin With Hiebing Logo In The Middle

Hiebing Named Agency of Record for Travel Wisconsin

Hiebing was named the agency of record for Travel Wisconsin, Wisconsin’s Department of Tourism, with the three-year contract to begin approximately Oct. 1, 2019.

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Bringing a Refreshed Brand Identity and Artful Experience Alive Online: MMoCA’s New Website Featured Among Communication Arts Webpicks

Inspired by a target audience interested in immersing themselves in art and learning about museum exhibitions and events, our Hiebing team set out to revamp the Madison Museum of Contemporary Art’s (MMoCA) website.

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Cheese Curd Challenge

Culver’s Engages Guests, Influencers With Cheese Curd Challenge

When the Milwaukee Journal-Sentinel asked Wisconsin native and “MasterChef” contestant Emily Hallock what her “cheesehead craving” is, she replied, “It’s Culver’s Cheese Curds every time I get up to Wisconsin. Always.” Her response sparked a big idea. Culver’s, a long-term partner of Hiebing’s, was looking for ways to augment National Cheese Curd Day, a holiday […]

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Culver’s Premier Partnership Award

True Blue Pride: Hiebing Receives Culver’s Premier Partnership Award

A decade of partnership was celebrated when Culver’s awarded Hiebing the 2019 Premier Partnership Award. The highest honor a supplier can receive from the franchising system, this annual award goes to suppliers who collaborate to better understand the brand’s needs, give it a competitive advantage, and share similar values and beliefs. Hiebing was presented the award […]

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Meaningful Marketing

Deepening Meaning in Marketing

Consumers are savvier than ever. They’ve honed skills to sniff out the truth, champion transparency, and demand that brands don’t just sell to them, but move them. More than ever, they want to be wooed and build a genuine relationship with brands. They crave more meaning. In response, marketers must craft and consistently deliver on […]

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SXSW 2019 Hiebing

Fresh From Austin: 8 Key Trends and Takeaways From SXSW 2019

Another year, another trip to our agency’s second city of Austin to hear the latest marketing trends and strategic thinking. Here are eight key trends and takeaways from 2019 SXSW:  Transparency at the heart. Whether the challenge is building trust with your target consumers around data usage, understanding what goes into the black box of […]

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Kid Trax Rideamals Scout

Kid Trax Spurs Your Imagination With Launch of Rideamals Scout

Every mom wants to give a gift that a child will remember forever, but dreads buyer’s remorse. Solving that is a category-creative product from Kid Trax Rideamals! Kid Trax, a leading maker of award-winning battery powered ride-on toys, planned to release its first Rideamal toy before the holidays. Scout, the Rideamal’s name, is a ride-on, interactive […]

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Fiskars back-to-school

Fiskars Goes Back to School With an Updated Campaign

Fiskars, a leading scissors brand in the back-to-school category and beyond, was looking to maintain its market dominance and increase its affinity and relevance with K–second grade elementary school teachers. As Fiskars’ long-time partner—and after 10 years of a consistent story and branding around back to school—it was time to reinvigorate the message and remind […]

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