Insights + Implications

Person Pushing A Light Bulb

Actionable Ways to Create a Culture of Curiosity

Time, fear of looking dumb, expectations, complacency, process and the current state of technology are all barriers to curiosity. Thankfully there are more ways to cultivate a culture of curiosity than there are obstructions to prevent it. Below are seven ways to cultivate a culture of curiosity: Listen Without Judgement We all “hear,” but how […]

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Digital Newspaper Device And Visuals

2020 Marketing Plan Watch-Out-For: Election Year Advertising for Non-Political Advertisers

As the political atmosphere heats up with the approaching 2020 elections, the broadcast industry is expecting a record year and projecting more than $3 billion in national political spend. Broadcast and cable won’t be the only beneficiaries of the political windfall, though. Digital ad spend is projected to crack the $1 billion mark in national […]

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Hourglass

Barriers to Creating a Culture of Curiosity

There’s resistance brewing in the workplace. The topic? Curiosity.

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Cryptocurrency

Move Over Bitcoin, Facebook’s Cryptocurrency Is Here to Disrupt Marketers

There’s no doubt that the rise of social media in the early 2000s created a digital western frontier with rapid-fire tweet wars instead of pistol dueling and Snapchat filters instead of cowboy hats (although some of the filters included those, too).

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Mobile phone with apps on it

Four Social Media Trends On The Rise

With social media, the only thing that is constant is change. Here’s a look at the biggest shifts we’re seeing in the social landscape. 1. Stories > Feeds With the proliferation of Stories, particularly on Instagram, Facebook is predicting that people will consume more content in Stories than feeds. It’s not hard to see why. […]

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Meaningful Marketing

Deepening Meaning in Marketing

Consumers are savvier than ever. They’ve honed skills to sniff out the truth, champion transparency, and demand that brands don’t just sell to them, but move them. More than ever, they want to be wooed and build a genuine relationship with brands. They crave more meaning. In response, marketers must craft and consistently deliver on […]

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Pandora Sirius XM

SiriusXM to Purchase Pandora: What It Means for Marketers

Sirius XM announced at the end of September that it is purchasing streaming audio service Pandora, bringing together two major players in the audio space. While it grabbed a lot of headlines, the acquisition wasn’t all that surprising as Sirius had established a 15 percent ownership stake in Pandora and many in the industry expected a complete takeover. But […]

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SERP Ranking Hiebing

5 SEO Optimization Tips to Increase Your Organic Reach

Search Engine Optimization (SEO) and high-quality content go hand-in-hand. Generally, Google rewards relevant and authoritative content written by an expert with a high search engine results page (SERP) ranking. Google also analyzes page-level structural elements, including headers, columns, sidebars and footers, and user experience (UX) performance criteria such as page load time and button clicks, […]

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Keyword Cannibalization

Keyword Cannibalization: Save Your Website From Itself

In the world of search, too much of a good thing can be a bad thing. Using content pieces that contain the same keywords or recycling chunks of content altogether leads to keyword cannibalization—i.e., more is less and copy+paste isn’t the friend you thought it was.

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Branding | Hiebing

Death to Traditional Brands … or Not

There’s been a lot of discussion lately about whether or not brands, as we know them, are dead. Clearly, shopping and communication channels are evolving at warp speed, but what does that mean in terms of the impact on brands?

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