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Scene + Heard

Social Habits Of Elder Z

What Elder Z’s Social Habits Mean for Marketers

Our agency recently conducted nationwide research to learn more about Elder Z, the upper half of Gen Z (ages 16-22, born 1998-2004). We chose to do this for a couple of reasons: 1) This group is quickly gaining momentum and becoming a force in the marketplace, and 2) We know so little about them compared […]

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Introducing Elder Z Insights for Marketers

The ultimate goal of research is to increase understanding and unearth insights. For marketers, those takeaways serve as the bedrock for marketing strategies and the creative work that stems from them.

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Unhooking From The Negative – A Hiebing Book Report

At our latest agency book club meeting, we discussed “Emotional Agility” by Susan David. The book offers different strategies to help you become “unhooked” from negative thoughts and emotions – an evergreen topic that bears additional weight and increased value in our 2020 world. If time for reading is on your side, consider picking up […]

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2020 year With Social Icons

Six Marketing Trends to Watch in 2020

The pace of change continues to escalate as we turn the corner to a new decade, sparking constant curiosity about how these opportunities could elevate the marketing programs we’re planning and executing. Here are a few of the trends we think could hit a tipping point in 2020. Personalization. Over the last several years, we’ve […]

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Removing LIkes

What to Do When the Facebook Like Disappears

For those who are social media fanatics, it’s common to fall victim to the aimless scroll, the devoted double tap and the consistent feed refresh. But above all, we are guilty of habitually checking the like counts on a post to ensure

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SXSW 2019 Hiebing

Fresh From Austin: 8 Key Trends and Takeaways From SXSW 2019

Another year, another trip to our agency’s second city of Austin to hear the latest marketing trends and strategic thinking. Here are eight key trends and takeaways from 2019 SXSW:  Transparency at the heart. Whether the challenge is building trust with your target consumers around data usage, understanding what goes into the black box of […]

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Experiental Storytelling

Six Keys to Experiential Storytelling via SXSW

It’s safe to say: There were a lot of trends happening at SXSW this spring. But the one I’m still turning over and over in my brain (in true copywriter form) was all about how to actually bring audiences into the stories we tell. I mean, would you rather have an actual face-to-face conversation or […]

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Hiebing SXSW 2018

10 Key Trends and Takeaways from SXSW (2018)

When it comes to the life of a marketer, change seems to happen at hyper speed. We went to SXSW in our agency’s second city of Austin to see how others are tackling the latest trends and thinking for clients and industries. Check out our 10 key trends and takeaways from SXSW:

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Wearable Content

Wearable = Shareable: Create (and Ignite) Compelling Content—A Hiebing Book Report

Content marketers today are faced with a unique challenge, where audiences can find the information they crave without being drowned out by waves of irrelevant stuff. So, what’s a savvy content marketer to do? Strategize. According to The Content Code author Mark Schaefer, the key to becoming a phenomenal content marketer is to follow this […]

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2017 SXSW

SXSW Interactive 2017: Artificial Intelligence, Humanity, and Starting With Story

Sleep never comes easy during or following SXSW—there’s too much to consider, reimagine, implement and test. Since attending SXSW Interactive in our agency’s second city of Austin, we’ve been ruminating on how the latest trends and new thinking around the tried and true apply to our clients and their industries. Here are a few things […]

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