Made for cyclists, by cyclists – that’s the spirit Saris Cycling Group (SCG) brings to their broad portfolio of cycling-centric products, and a level of passion we’re proud to partner with. And while we help SCG connect with committed cyclists across all three of their portfolio brands, we’ve recently completed significant work on CycleOps, a brand that helps those who are truly dedicated to taking their training to the next level. Since day one, Hiebing and SCG have worked in tandem to bring the CycleOps brand story to life through strategic planning and compelling touchpoints including print, logo work, product naming, packaging design, PR/media relations, online media and a complete re-launch of their digital platform. Captivating, integrated ideas inspired by industry-leading product offerings have helped cyclists around the world push PRs and enjoy the ride – all from the seat of their favorite bike.