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With its iconic orange-handled scissors and trove of other ingeniously designed cutting tools for everything crafting, gardening and DIY-ing, Fiskars had been supplying makers long before the existence of a maker movement. Fiskars teamed up with Hiebing to reach a whole new generation seeking to follow their passions and create the life they want. 


Together we produced content featuring savvy influencers creating on-trend projects, showing all that’s possible with the right tool in hand. To stretch Fiskars’ limited production dollars further, we turned each shoot into a full-on content capture resulting in stylized Instagram pics and global brand imagery. 


A smart targeting campaign leveraged people’s real-world interests to serve them custom-tailored content by business line, which was further optimized based on performance. Today Fiskars continues to dominate share of market within key categories while brand health is stronger than ever.


long-form content

rich media