With its iconic orange-handled scissors and trove of other ingeniously designed cutting tools for everything crafting, gardening and DIY-ing, Fiskars had been supplying makers long before the existence of a maker movement. Fiskars teamed up with Hiebing to reach a whole new generation seeking to follow their passions and create the life they want.
Together we produced content featuring savvy influencers creating on-trend projects, showing all that’s possible with the right tool in hand. To stretch Fiskars’ limited production dollars further, we turned each shoot into a full-on content capture resulting in stylized Instagram pics and global brand imagery.
A smart targeting campaign leveraged people’s real-world interests to serve them custom-tailored content by business line, which was further optimized based on performance. Today Fiskars continues to dominate share of market within key categories while brand health is stronger than ever.