GILMOUR

By and large, watering products were a commoditized category with no real brand affinity. Through our consumer research, we identified an avid lawn and garden target who wants to know they’re going about their projects—and their purchases—the smartest way possible. Hiebing created a content strategy to keep these info-hungry lawn lovers and garden growers in the know, then provided them access to it on any platform or device. From a website bursting with fresh how-to videos to weather-triggered rich media to a digital tool that matches lawn size with sprinklers, we’re helping the Gilmour brand stand out by standing for better information, a better experience and a Betterday.

Visit Gilmour.com

Digital

Pre-roll Videos

Rich Media

Print

Content

Social