Not all business insurance is alike, but it’s hard to tell in a category cluttered with look- and sound-alikes selling overall peace of mind. When we set about rebranding Society, we discovered a goldmine buried in the details of their coverage and services. Guided by these little nuggets, we developed a big idea that demonstrates Society’s depth of knowledge as a niche business insurer, and we crafted a brand idea that says it all: “Small details. Big difference.” Today, Society’s brand is standing out and turning heads through a range of agent and policyholder touchpoints, including print, brochures, social media, digital and content marketing case studies. Within their four walls, leadership and employees are rallying around the brand idea and helping to bring it to life in a number of small, yet important, ways. Since the rebranding, business is up significantly.