Cause marketing can be a tricky business, unless of course your cause aligns seamlessly with your business. In many respects the success of Culver’s “Welcome to Delicious” campaign is based on maintaining close ties with its producer-partners and showing people where their food comes from. Hiebing hatched an idea to take it a step further.
Culver’s “Thank You Farmers” program aims to establish an even stronger partnership with the ag community, whereby Culver’s has committed to raising funds to support the education of young farmers, thus helping to ensure a bright future for America’s farm families for generations to come. This message of thanks comes full circle, connecting growers and guests from farm to table, while underscoring Culver’s commitment to quality ingredients grown close to home.