HAVE A NEW PRODUCT IN THE WORKS/ LONG FOR COMPELLING INSIGHT/LEARNED HULA DANCE FROM:
With spot-on intuition and collaborative style, Ann just gets target markets. Her extensive industry background includes guiding many established and new food and beverage brands such as Organic Valley, Hormel, Happy Family, Culver’s, Quaker and Oregon Chai. She’s also helped shape brand strategy in industries ranging from health care to retail, trucking and insurance. Basically, you name it, she’s worked on it.
Prior to joining Hiebing, Ann worked at Kraft Foods for 14 years. As the senior director of consumer insights, she oversaw a portfolio of food brands including Oscar Mayer, Lunchables and Boca. She later joined Spectrum Brands as division vice president of market research and helped glean insights for brands like Remington and Rayovac.
Ann has served for over 15 years on the External Advisory Board for A.C. Nielsen Center within the School of Business at the University of Wisconsin–Madison. This board works to enhance overall market research knowledge and shape the curriculum for future market research professionals.