CREATED DEEPER CONSUMER CONNECTIONS/
DISCUSSED CHANNEL PLANNING/
Barry brings more than 20 years of media planning, buying and research experience across a wide array of businesses and industries. He has successfully evolved media strategy on Hiebing clients like Culver’s, Fiskars and Dean to produce measurable changes in their business metrics.
Previously with Doner Advertising, he was the S.V.P., Director of Media Insight, and earned a reputation for connecting brands with their targets in more engaging environments. He has worked on brands as diverse as Mazda, Cranium, Six Flags, Sirius Satellite Radio, HGTV and Food Network, U.S. Cellular, AutoTrader.com, ADT and Outback. When he’s not working, you’ll find Barry at an ice arena—either on the ice himself or in the stands watching one of his three children.