DAN MARTIN

Brand Group Director—Hiebing Austin

It’s uncommon to find a leader who has the soul of a musician with the head of a strategist, but Dan represents that singularity, which makes him an indispensable partner to our clients. Born with a guitar in his hands, Dan’s love of music has followed his professional career from San Antonio to Dallas to Austin, working at CBS, Javelin and GSD&M before joining Hiebing Austin in 2016. His experience includes helping Southwest Airlines initiate a global rebrand, establishing new DRTV testing strategies for AT&T and stewarding the growth strategy for Chuy’s Tex-Mex.

A storyteller by nature, Dan understands the importance of a consistent narrative across touchpoints, and he brings to bear a wealth of experience aligning online with offline and integrating below-the-line with above-the-line. His approach to telling unified brand stories mirrors how a songwriter transforms words into lyrics, except Dan transforms data into insights—insights that inspire marketing plans and fuel results. As a result of his strategic alchemy, Dan not only helps his clients succeed, but he’s adept at aligning partner agencies and constituents behind a shared Soul Purpose.

Not one to rush to judgment or lose his poise under duress, Dan is a steadfast leader that always looks at the positive; however, there has been one occasion of unbridled exasperation. November 29, 2019—after TCU’s stunning loss to West Virginia (at home) taking them out of bowl eligibility, it has been rumored that he shouted, “Son of a bee sting!” at the TV. Dan continues to be a proud graduate of TCU.

Two Truths and a Lie:

  1. Was a disc jockey at his college radio station
  2. Considers food trucks to be fine dining
  3. Named his son Fender