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JAIMI BROWN

Strategy Director/Partner

A DIY fashion lover at heart, Jaimi tries on all the shoes and hats of the targets and brands she works with. Through client interactions and more-than-a-pinch of sarcasm, Jaimi has armed brands like Culver’s, Fiskars, JanSport, Famous Footwear and other Hiebing clients with strategic vision, ideas and heartfelt stewardship that help them connect with their targets and achieve business goals.

A social catalyst, Jaimi builds her client friendships (as she prefers to call them) with trust and respect. She inspires action by creating a project vision for a brand that is dressed to impress. And her oversight of marketing activations have run the gamut—she’s led teams through brand repositioning, product launches, TV and video production, full-scale e-commerce website design and development, franchise and dealer programs, and much more. Jaimi gets to know the ins and outs of everything she’s involved with and is skillful at communicating pretty much anything to anyone. A proud working mom, when Jaimi isn’t in the office or at home chasing around her little guys, you can find her soaking up the sunshine on Madeline Island.