YOU:
DISCOVERED WHAT YOUR BRAND WAS BORN TO DO/EXPLORED HUMAN INCONSISTENCIES/ LONGED TO LIVE ALONGSIDE GHOSTS LIKE:

JEANE KROPP

Director of Brand Strategy/Partner

Clients with brands in over 90 countries have invested over a billion dollars in the new products, strategies and communications that Jeane helped create as a consultant. Her thinking has inspired marketing communication successes such as the MasterCard “Priceless” campaign and the double-digit annual sales growth of Kraft’s DiGiorno. She has helped pioneer new strategic models for everything from SKU simplification to packaging concept evaluation.

Some of Jeane’s other brand experiences include Motorola, Nabisco, Kraft, Jergens, ConAgra and Glidden Paint. After receiving her MBA from Indiana University, Jeane worked client-side at Procter & Gamble and at Oscar Mayer. When she’s not caring for her clients’ brands, she and her husband provide foster care for dogs and hang out with their little brother from Big Brothers/Big Sisters. Beyond that, Jeane has also cliff-dived into Iceland’s glacial waters and walked barefoot on hot coals—pretty relevant experiences for building brands.