CONNECTED WITH YOUR AUDIENCE/
FLAWLESSLY EXECUTED A MEDIA PLAN/
HIKED THE GREAT WALL OF CHINA WITH:
Hailing from Detroit where she was Associate Media Director at Starcom, one of the largest media companies in the world, Lynn brings a wealth of experience, especially in the digital space with regard to planning and buying display (direct/trading desk/ad network), social media, mobile video and paid search. Familiar with complicated businesses with numerous key stakeholders, she has led strategy, activation, data analysis and reporting for some of the world’s largest brands, like Jeep, Chevrolet, Harley Davidson, PNC Bank, Eureka/Electrolux and Kaplan Inc.
Since joining the agency Lynn has been instrumental in evolving the agency’s digital media capabilities and has brokered an in-house programmatic Demand Side Platform (DSP) partnership with two desks. This allows Hiebing to have the capability to buy digital inventory directly from ad exchanges providing clients access to a variety of inventory types including display, video, mobile, social and native at highly competitive costs. It also allows the agency to integrate with major third-party data providers, giving more options for targeting audience segments and the ability to make real-time optimizations.