As 2025 wraps, marketers are walking out of a year that demanded grit, creativity and more than a few deep breaths—and still managed to leave us stronger for what’s ahead. The marketing landscape in 2026 is likely to continue to redefine itself in real time with AI updates, a desire to deepen in-person connections and an ever-expanding need to shift according to consumer expectations.

In a market defined by constant disruption and even greater opportunity, marketers and brand leaders are looking for what’s real, what’s resonant and what actually creates momentum. So before we power up for 2026, we’re pausing to look back at the topics that captured your attention this year—and the insights you relied on to navigate an industry in full evolution.

Here they are: the top three conversations from 2025 that cut through the noise—and will propel your leadership into 2026.

Beyond the Algorithm

Are we marketing to people—or to the algorithm? In a world of infinite scrolls and vanity metrics, brands risk chasing clicks instead of real connections. Let’s talk about balancing data, creativity and actual impact to fight the almighty algorithm.

Read the full article HERE.

Seven Tips to Strengthen Your Brand’s Crisis Response Strategy 

Crises come and go—so having a ready-made plan close at hand can be invaluable. Here are seven tips for crafting a plan that can handle whatever comes your way.

Read the full article HERE.

Mission GEO: Generative Engine Optimization

Is your brand visible to both people and algorithms? Learn why mastering generative engine optimization is the key to winning with agentic AI and securing your place at the top of digital recommendations.

Read the full article HERE.

Want to learn more about how to gain momentum for your brand in the new year? Email Nate Tredinnick at ntredinnick@hiebing.com to set up a call.