Privacy Policy

Personal Information Voluntarily Supplied

Personal contact information (name, address, phone number, email address, social media usernames, etc.) may be required when you request information, complete a survey, subscribe to our blog, request a white paper, or interact with Hiebing using social media. Hiebing collects voluntarily supplied personal information to contact visitors who request information in some capacity. This information is kept indefinitely so that Hiebing can contact the visitor with relevant information unless the visitor requests to have that information deleted.

Hiebing will remove a visitor’s voluntarily supplied personal information upon the visitor’s request. Under no circumstances will Hiebing furnish or distribute personally identifying information to outside organizations, entities or companies without your consent. If you supply us with your postal and/or email address, you may receive periodic mailings from us with information on new services or upcoming events. If you have questions about your email subscription status, would like to verify that your personal data is removed from our mailing list or have other inquiries about your voluntarily supplied personal information, please contact us at

Site Visitorship Data

Site visitorship data is information about the way a website is used that is not associated with an individual’s identity. Hiebing uses aggregate anonymous data regarding online behavior to better understand how people use our website. To that end, Hiebing may use aggregated, anonymous online traffic behavior along with information from third parties to track usage trends and thereby improve our websites.

Most site visitorship data is collected using data collection tools such as cookies, embedded Web links and other commonly used information-gathering tools. Hiebing uses site visitorship data to develop, manage and improve the website. Sometimes Hiebing may aggregate site visitorship data with personally identifiable information from registered members. Hiebing may use that information to:

  • Manage the website
  • Help resolve problems
  • Analyze use of the sites

Hiebing may also use this aggregated, anonymous information to develop reports that Hiebing may share with third-party marketing partners and customers. The kind of information Hiebing may collect includes:

  • Your Internet Protocol (IP) address
  • The pages visited on our site
  • The links clicked on our site
  • Any products or services you review
  • The features used
  • How long a visitor stays
  • The domain name of the sites from which visitors connect to our sites and the sites to which visitors connect through our site

Third-Party Tools & Targeted Advertisements.

Hiebing uses Google Analytics, Facebook pixel, LinkedIn Insights Tag and HotJar to collect and analyze anonymous, aggregated site visitorship data. These tools may use cookies, web beacons and other storage technologies to collect and receive information from websites and elsewhere on the internet to serve targeted advertisements.

To opt out of and manage this type of tracking, website visitors can disable their cookies for certain websites. For more information on opting out of targeted advertisements, visit the Network Advertising Initiative’s Opt Out Tool Page.

Google Analytics Advertising Cookies

Google Analytics collects data from traffic via Google Analytics Advertising Cookies. Hiebing does not identify users or merge personally identifiable information with non-personally identifiable information collected through any Google product. To opt out of Google Analytics advertising cookies, please use the Google Analytics Opt-out Browser Add-On.

Effective Date and Updates

This Privacy Policy is effective as of November 5, 2009. Last updated on May 3, 2018. Hiebing reserves the right to change this Privacy Policy at any time. Any updates to this Privacy Policy will be posted here at

Contact Us

It’s important for us to know what visitors have to say about our website. To contact us with your questions or comments, please email us at or write to us at:

315 Wisconsin Ave.
Madison, WI 53703