Blain’s Farm and Fleet , a growing, family-owned and operated specialty retailer since 1955, has named Hiebing as their new strategic creative agency partner. This modern general store, renowned for its unique and vast product offerings, currently operates 45 stores across four states throughout the Midwest and a thriving online business nationwide. To fuel this momentum, Blain’s Farm & Fleet needed a branding partner to help them cut through the noise with breakthrough creative campaigns. After a five-month RFP process, Blain’s appointed Hiebing as their collaborative partner to foster a deeper connection with their growing base and enhance their brand presence.

Established in Madison, Wisconsin, by Roman Hiebing in 1981, we were built on the foundational pillars of curiosity, excellence and a “we before me” ethos. Easy to say, yet hard to achieve, we live those ideals daily, as our organization crafts meaningful and memorable stories that move the needle for each client we serve. A decade ago, recognizing the vibrant energy and kindred spirit Austin shares with our beloved Madison, we embarked on a journey to extend our presence beyond the Dairyland into the great Lonestar State.

TikTok started off as a Gen Z social space to connect and create with trendy dances and funny voiceovers. However, during the COVID-19 outbreak, TikTok gained booming popularity across generations. What began as a “quarantine” type of fad has quickly become a cultural staple and marketing essential.

MADISON, WI—June 15, 2021— The Wisconsin Lottery awarded their Lottery Product Information Advertising Services contract to Hiebing, Madison’s largest marketing agency, beginning July 1. Hiebing is proud to partner with Wisconsin Lottery to drive their responsible gaming advertising initiative as well as creative media planning and buying, sports advertising and sponsorship and more. All this work aims to achieve the greatest possible property tax relief for Wisconsin homeowners.

Our agency recently conducted nationwide research to learn more about Elder Z, the upper half of Gen Z (ages 16-22, born 1998-2004). We chose to do this for a couple of reasons: 1) This group is quickly gaining momentum and becoming a force in the marketplace, and 2) We know so little about them compared to their generational predecessors, the millennials.

The ultimate goal of research is to increase understanding and unearth insights. For marketers, those takeaways serve as the bedrock for marketing strategies and the creative work that stems from them.